Chinese Medicine: Starting with Daily Intelligence
Chapter 476: Sending Charcoal in the Snow
In the conference room.
Everyone was talking at once, unanimously praising the hemostatic cloth sanitary napkins.
Their feedback was incredibly detailed. They gave high praise to its softness, absorbency, breathability, lack of odor, and even its ability to alleviate menstrual cramps.
The atmosphere in the conference room was electric.
Listening to the praises from his female employees, the weight on Ding Kaifang’s heart finally lifted.
’This sanitary napkin is going to be a huge hit.’
Sanitary napkins weren’t classified as medicine, so the process of bringing them to market was relatively simple. As long as the product met the relevant national standards and passed quality inspections, it could be launched.
Ding Kaifang set the marketing department into motion. With the current turmoil in the sanitary napkin market and consumers losing faith in traditional brands, it was the perfect opportunity to swiftly capture market share.
Meanwhile, Ding Kaifang himself wasn’t idle.
On one hand, he had someone make a special trip to Shanghai to deliver a case of the hemostatic cloth sanitary napkins to Ji Youyou.
This latest sanitary napkin scandal had left all women feeling anxious and insecure.
As a public figure with high standards for her quality of life, Ji Youyou was surely facing the same dilemma.
Sending the sanitary napkins was, first, a way to maintain their connection. Second, if Ji Youyou liked the product, her influence in the entertainment industry would undoubtedly lead to her promoting it—an invaluable, unspoken endorsement.
On the other hand, Ding Kaifang personally took two cases of the hemostatic cloth sanitary napkins, along with detailed product information and inspection reports, to the Feng City Government.
He knew through special channels that Mayor Lin had recently been agonizing over the matter of the closed-down sanitary napkin factory.
Although the Xixi Paper Products Factory had been shut down and the people involved arrested, the government had not yet released an official announcement.
He guessed that Mayor Lin was worried about how to restore Feng City’s image.
The official announcement would surely be apologetic in nature. If a better sanitary napkin could appear at this very moment, it would not only help Mayor Lin restore Feng City’s image but also serve as a powerful official promotion for Ding’s Sanitary Napkins. It was a perfect opportunity to kill two birds with one stone.
...
Inside the Feng City Government office, Secretary Wang was holding a drafted announcement and handing it to Mayor Lin for review.
Mayor Lin took the announcement and began to read it carefully.
The wording of the announcement was extremely cautious, filled with humility, apologies, and self-recrimination.
Every line conveyed the Feng City Government’s deep remorse over the sanitary napkin quality incident and promised a thorough investigation and stricter oversight.
After reading it, Mayor Lin sighed.
Faced with such a crisis, it seemed there was no better solution than to apologize and promise a thorough investigation.
"Sigh... go ahead and release it."
Mayor Lin said helplessly.
Secretary Wang acknowledged the order and had just stepped out of the office with the announcement when he immediately turned back.
"What is it? Is something wrong with it?" Mayor Lin asked.
Secretary Wang replied, "Mayor Lin, President Ding of the Ding Group is here to see you. He says he has something important to report."
Mayor Lin’s brow furrowed slightly.
Although he was in a bad mood and didn’t feel like receiving guests, the Ding Group was one of Feng City’s biggest taxpayers, and besides, they had recently solved the city’s Willow Catkin problem. He couldn’t just turn him away.
He nodded. "Let him in."
Ding Kaifang walked in, looking energized, carrying two cases of sanitary napkins.
"Hello, Mayor Lin. I apologize for the intrusion," Ding Kaifang said respectfully.
"President Ding, what can I do for you?" Mayor Lin asked.
Ding Kaifang placed his briefcase on the table, took out the product information and inspection reports, and then pointed to the two cases beside him. "Mayor Lin, I came today to introduce a new product developed by our Ding Group—sanitary napkins. This sanitary napkin uses our proprietary hemostatic cloth technology and is made from all-natural Willow Catkin and Persimmon Frost. It has excellent absorbency and breathability, effectively suppresses odor, and even has a certain effect in alleviating menstrual cramps."
Ding Kaifang presented the trial feedback from the company’s female employees, as well as the detailed product inspection reports, to Mayor Lin.
He particularly emphasized the product’s advantages in terms of safety and health, as well as the positive impact it could have during the current turmoil in the sanitary napkin market.
As Mayor Lin listened to Ding Kaifang’s introduction and leafed through the documents, the worry on his face gradually disappeared, replaced by surprise.
He never imagined that at such a critical moment, when Feng City’s image was in tatters, Ding Kaifang would bring such a "lifesaving" product.
"President Ding, are these sanitary napkins really that effective?" Mayor Lin asked excitedly.
"Absolutely. All the female employees at our company have tried them, and the feedback has been excellent. Moreover, all the inspection reports show results that far exceed national standards. They are completely safe and reliable," Ding Kaifang replied with certainty.
Mayor Lin stood up and said happily, "President Ding, you’ve truly delivered timely aid to our city government! This isn’t just a product; it’s the perfect opportunity for Feng City to restore its image."
He immediately said to Secretary Wang, "Bring back that announcement. We’re revising it."
Secretary Wang handed over the document.
Mayor Lin picked up a pen, pointed at the draft, and said, "Keep the apologies and self-recrimination, but add a new section. Say that while Feng City is learning from this painful lesson and conducting a strict investigation and rectification, we are also actively seeking innovation. We already have new methods and products to give back to society and protect women’s health. Highlight this sanitary napkin from the Ding Group as a prime example of Feng City’s proactive response to the crisis and our courage in shouldering social responsibility."
After hearing this, Secretary Wang’s eyes lit up.
’He’s the mayor, after all.’
’His perspective is on another level.’
’With a single move, he turned a disaster into an opportunity.’
He quickly agreed, "Yes, sir. I’ll get right on it."
He took the draft announcement and the materials provided by Ding Kaifang and left the office, brimming with excitement.
...
At the headquarters of the Sophie Company, the atmosphere in the conference room was grim.
The marketing manager was reporting on recent market performance. "President Shi, our product sales have dropped sharply recently, especially in the Dragon Country market. Due to the impact of the sanitary napkin quality incident, consumer boycotts are severe, and sales have plunged to an all-time low. Do you think we should have the PR department do more crisis management, or perhaps launch some promotional activities to win back the market?"
Ishii sat at the head of the conference table, a knowing smile on his face.
He waved his hand, signaling the manager to stop.
"There’s no need to rush, and certainly no need for more publicity."
Ishii’s tone was calm, but his eyes were full of confidence. "The people of Dragon Country are forgetful. They’re boycotting our products and are emotional right now because they just went through a crisis of trust."
He paused, picked up the coffee cup in front of him, and took a small sip before continuing, "But just you wait. When they realize there are no better or cheaper sanitary napkins on the market, they’ll come right back to us. After all, habits are hard to break, and our brand image is already deeply ingrained in their minds."
"Let them vent for now. Let them look for alternatives. In a little while, when they find that the substitutes are either too expensive, have unstable quality, or simply can’t meet their daily needs, they’ll naturally remember how good our products are. Just wait. In a short time, our sales will rebound on their own."