LOL’s highest concurrent online user count is only 7.5 million.

The game itself doesn’t have any purchase options, the store is empty. Li Yang has prepared the season pass as a paid option, which will go live during the Chinese New Year.

These were all Bai Qing’s ideas.

According to Bai Qing, players have a spending threshold in the game.

The so-called threshold depends entirely on whether they find something appealing.

Given PlayerUnknown’s Battlegrounds’ current situation, if a bunch of stuff is launched, there’ll definitely be people rushing to buy.

But at the beginning of the game, the threshold is set high.

Like a novel where the protagonist earns ten billion right off the bat, everything that follows must be more exciting than earning ten billion, or it won’t raise the reader’s threshold, and the results will naturally be poor.

But there aren’t many things in the world more thrilling than earning ten billion; if there are, it’s blowing up a planet.

According to Bai Qing’s theory, it’s better to wait until most people fall in love with the game and become addicted before releasing some in-game purchase options.

It’s best if it’s related to grinding and not something that money alone can solve.

Indeed, many games allow you to earn through proxy leveling, but that market is not large enough to support the entire game’s consumer attribute.

To make money, you can increase the product’s added value instead of frequently launching new items.

But also, don’t make it look too greedy; it’s best to make the hidden value of a product really high.

For example, a cool outfit placed in the store for 588 Clothing Coins.

Clothing Coins can be obtained by opening boxes with Game Coins, which are given by the system after each match.

So, theoretically, you can get a top-tier outfit for free.

But in reality, it’s hard to achieve; the chance of getting Clothing Coins from boxes with Game Coins is very low. Yet since it’s equivalent to free, people don’t resist. 𝘧𝓇𝑒𝑒𝑤ℯ𝑏𝓃𝘰𝑣ℯ𝘭.𝘤ℴ𝘮

Then open another channel to get Clothing Coins, like opening the season pass, through grinding to get some regular outfits, which can be decomposed into Clothing Coins when accumulated.

This way, you can emphasize the game’s grinding aspect, while appearing less greedy, even if ultimately getting a top-tier outfit costs tens of thousands.

Selling a hundred-dollar item a million times indeed makes more than selling a thousand-dollar item three thousand times.

But the latter is easier to sustain the game’s lifespan.

The essence of game updates is to raise the threshold and retain more players.

Raising the threshold conflicts with making money.

The advantage of doing this is that, even if the game has fewer and fewer players in the future, the currency attribute can remain stable, and many will still be engaged.

These insights are summarized by Bai Qing from some perennial games; the downside is that revenue lacks explosiveness, and few game companies are willing to bet on the future.

It’s like facing two choices: the first is to get a million immediately, the other is to receive 180,000 annually for the next ten years.

Most people would choose the former because money in hand is real money.

You can use the money to incubate other games or keep it for interest, ensuring you won’t lose financially.

Bai Qing still possesses some romanticism; she’s not just a pure businesswoman; she wants the game to become a collective bond.

After gaining Li Yang’s approval, she felt quite happy.

Even if Li Yang didn’t agree with her ideas, it wouldn’t affect Li Yang’s position in her heart, but gaining approval was clearly more rare.

It’s another joyful day.

...

During the May Day holiday, Li Yang and Jiang Banxia just rested at home.

There were a lot of topics the two could talk about; even discussing a bit of work could go on for three to five hours.

At the end of the conversation, Li Yang said, "Master Jiang, you actually should have a better future."

Jiang Banxia, hearing this, got anxious, "What’s better? Are you implying something? Take back what you said!"

Li Yang laughed and said, "I’m talking about your career; what are you thinking about?"

"Oh oh oh, I’m pretty good with my career right now."

"What’s good about it? Wanliu Capital has such a big reputation and now has a considerable scale, but have you gotten anything substantial? Look at the identity of other fund company owners; they’re always being invited out to meals, no matter where they go, they’re the guests of honor."

Jiang Banxia confusedly said, "I also get event invitations, but I’m too lazy to go."

"Ha, what events invite you? They’re mostly fund conferences or financial forums. And they’re not inviting you to speak, just to attend as an audience member. Most of those who speak are pretty much just small fund managers from Wanliu Capital. Previously, no invitations made sense because the Cen Family took the blame. Now that the Cen Family is preoccupied, and still no significant invitation has come your way, can that be justified?"

Jiang Banxia is the country’s richest person under twenty, and Wanliu Capital, both in terms of reputation and returns, is enough to outshine those established funds.

Is Jiang Banxia facing unfair treatment? Not really, since there are invites, just not enough emphasis.

Is it unfair when others don’t value you? Thinking that way won’t earn everyone’s approval.

They can find a bunch of excuses, like Jiang Banxia being young and Wanliu Capital being relatively new, etc.

Jiang Banxia nonchalantly said, "Even if invited, I don’t really want to go."

"Let’s not talk about that first; you’ve had such strong earnings. Is there any national team capital entering the market? Look at those domestic funds that are successful, which one of them lacks money? If we need money, we either have to mortgage something or issue bonds. Although the bond issue went smoothly this time, fund raising takes time.