Xilingol Tourism Bureau.

Since Jiang Feng started live streaming his travels, the tourism bookings in Ximeng League have rapidly increased.

It even once surpassed the Hulunbei’er Grassland.

For this reason, the tourism bureau conducted a special survey, asking tourists why they chose Ximeng League.

The most common answer was the recommendation of online influencers.

And the most popular travel blogger currently is Jiang Feng.

The likes on his travel videos are in the range of 300,000 to 400,000+, while an ordinary travel blogger would consider 5,000 likes a success.

This clearly shows Jiang Feng’s popularity.

People at the Ximeng Tourism Bureau wish they could put him on a pedestal.

The deputy director of the tourism bureau couldn’t help but sigh repeatedly:

"No wonder even CCTV likes to invite some influencers; this kind of traffic is truly useful!"

"This year, the bureau is doing well, and everyone’s bonuses should be sufficient."

Meanwhile, at the Hulunbei’er tourism bureau.

The director, Lin Kai, looked at the reported data and clicked his tongue.

The number of tourists in Hulunbei’er increased by 10% compared to last year. Although that’s a decent growth, the economic income dropped by 5%.

This indicates that while more people are coming, fewer are spending money.

Then, Lin Kai found out that the tourism data in Ximeng was exploding, even surpassing theirs, and he was utterly shocked.

"What? Xilingol has surpassed us?"

"What’s happening over there? Did they invite some big celebrities for their Nadamu Festival?"

The head of the data monitoring department replied:

"It seems that the great rancher is touring the grasslands of Xilingol. His popularity is pretty high, and he’s recently been among the top three influencers in the travel section."

Upon hearing this, Lin Kai immediately checked the relevant data.

In tourism, the most important thing is promotion, and various tourism bureaus spend a lot on it.

The most formidable of all are those who advertise just a few minutes before the news broadcast starts.

The cost of that is quite terrifying.

"Get the publicity minister here and contact this influencer; pay him to come to Hulunbei’er for a visit!"

"This kind of promotion is well worth it, spend more money on it!"

Lin Kai immediately ordered.

As a result, the publicity department of the Hulunbei’er tourism bureau started to hustle.

Meanwhile, Jiang Feng was sightseeing at the volcanic area of Xilingol, getting ready to head back.

He received a call from the Hulunbei’er tourism bureau.

The other party enthusiastically invited him over and offered a promotional fee of 1 million.

In other words, Jiang Feng could earn a million just by traveling on the Hulunbei’er Grassland circuit for half a month.

million is already a top-tier fee for a travel blogger.

But Jiang Feng refused, saying:

"I’ll have to pass on this, as I need to go back and check on my ranch, and I’ve also signed up for the Ximeng Nadamu, so I have no time to travel elsewhere."

"Maybe next year if there’s a chance."

The people from the Hulunbei’er tourism bureau tried to persuade him:

"Master Jiang, we can increase the fee to 1.2 million. All you need to do is come to Hulunbei’er and enjoy the travel, and we will handle the itinerary."

Despite this, Jiang Feng still turned them down.

"Let’s talk next year."

The Nadamu Festival on the grasslands was about to get busy, and Jiang Feng had his own matters to attend to.

If the cattle and sheep are well-raised during the summer, the profits would exceed one million.

Besides, his live streaming income is quite substantial, and he’s not in dire need of the money. Sticking to his own pace is better.

So the Hulunbei’er tourism bureau had no choice but to give up.

In the live streaming room, many viewers were discussing travel plans.

[Master Jiang, we’ve decided to visit the grasslands this year!]

[I decided to see the grasslands myself after watching Master Jiang’s live stream!] 𝐟𝗿𝐞𝚎𝚠𝐞𝚋𝕟𝐨𝚟𝐞𝕝.𝕔𝕠𝚖

[The scenery here is truly beautiful!]

[Let’s check out the Nadamu Festival!]

Unbeknownst to him, Jiang Feng’s influence had already grown significantly. In this day and age, people often suffer from decision fatigue, but having someone make recommendations makes it easier.

"This season’s grasslands are absolutely worth the trip."

"You can visit grasslands in different places; each offers a unique landscape."

"My journey ends here. The day after tomorrow is the opening of the Ximeng Nadamu Festival, and I will participate in the ceremony at the Xilinhot City Nadamu venue."

"There’s a rehearsal the day after tomorrow as well."

"On the day of the opening ceremony, there will be a wide-angle live broadcast, so everyone can watch the festivities in the live streaming room."

After taking in the scenery, Jiang Feng set off back home.

It was still the Grassland Scenic Avenue.

After making a loop, he returned to Xilinhot City and then headed back to his ranch.

The next day, Jiang Feng inspected his ranch all day to ensure the health of his cattle and sheep, signed a few orders, and then started preparing for the Nadamu Festival rehearsal.

Finally, the Ximeng Nadamu Festival began.

The main venue of the Xilinhot Nadamu Festival was bustling with people on the opening day.

Countless tourists came to visit and enjoy.

The official and TV stations were broadcasting live, and even CCTV’s social media account shared the live coverage of the Xilingol Nadamu.

The host expressed great enthusiasm, introducing the charm of the grassland culture.

A grand building rose from the ground. Although it wasn’t as magnificent as the Bird’s Nest, it was full of Mongolian architectural style.

The spacious parking lot was already full of vehicles, and flags were fluttering everywhere.

The main venue was surrounded by a sea of people, taking photos and documenting this memorable moment on the grassland.

Many people wore traditional Mongolian costumes, experiencing the feel of the Nadamu Festival.

In Jiang Feng’s live stream, drones hovered in the sky, capturing aerial views of the main venue.

A large crowd of viewers had already surged into the livestream room early.

[Where’s Master Jiang? Came specially to see him!]

[The opening ceremony hasn’t started yet, everyone don’t rush!]

[So many people! (Zhou Xun face)]

[It’s really lively!]

In the livestream images, colorful flags were fluttering everywhere.

As the opening ceremony began, various formations orderly entered the venue.

Naturally, the first to appear was the imposing Mongolian men.

They wore Mongolian wrestling attire, baring their chests, and donned a wrestling jacket on their backs, with colorful ribbons tied on their upper arms.

As they were mentioned, these hefty men formed four columns, took two steps running, and swayed left and right a few times as if it was a pre-battle rally.

These figures were not only brawny, but tall as well, each looking quite intimidating.

Though their muscles weren’t well-defined, they exuded a stronger sense of oppression.

[Wow! No wonder Genghis Khan could conquer Europe, these men look so fierce!]

[Why aren’t their muscles obvious?]

[This is the truly strong physique, not only powerful but also resilient against hunger and cold, making them truly formidable in battle!]

[Where’s Master Jiang? Why can’t I see him?]

[Although I admit Master Jiang is strong, wouldn’t it be weird to have him in this formation!]

[Hahaha, Master Jiang is so strong yet you talk like that, imagine the scene!]

The crowd discussed fervently.

The Great Khan of Mongolia formation ignited people’s emotions.

Surrounding spectators took out their phones to record.

The atmosphere was exceptionally blazing.

The second formation was the horseracing formation.

A group of people riding horses appeared on the grassland, walking on the road encircled by flagpoles.

The herd of horses trotted by, kicking up clouds of dust.

Jiang Feng was among them.

He wore a long Han-style robe, sleeves fluttering, galloping on horseback.

With his outstanding presence, he was easily recognizable in the crowd.

The drone camera swiftly locked onto Jiang Feng.

[Master Jiang has appeared!]

[Hahaha, it really is him, so handsome!]

The viewers in the livestream room boiled with excitement.

Simultaneously, inside the main venue, tourists on the stands watching the opening ceremony cheered repeatedly.

The cheers surged wave after wave.

A few male fans shouted wildly with rough accents:

"Master Jiang, you are my idol!"

"Master Jiang, you’re the most handsome!"

They deliberately stirred the atmosphere with particularly loud voices.

Those around smiled knowingly.

In the horse group, hearing the shouts from the stands, Jiang Feng furrowed his brows slightly.

This situation was a bit unusual.

The host at the Nadamu Festival venue also spoke into the camera:

"We see the horse racing formation has entered, containing participants for horseracing and archery, each displaying valor like ancient generals setting out for battle."

"The horseracing formation also includes Jiang Feng, a great pasture master from the grasslands, whose performance is notably anticipated."

"As I know, he represents Xilinhot City in the horseracing and archery events in this Nadamu Festival."

"Both events belong to the traditional Mongolian triad, with intense competition."

"So how will Ranch Master Jiang Feng perform? Let’s wait and see!"

Usually, internet celebrities rely on gimmicks and appearances to garner traffic.

Any possessing genuine prowess becomes a killer, sustaining popularity long-term.

Jiang Feng representing a city in the competition inherently signifies his recognized competence.

Now, with the formal competition underway, naturally attracting attention from all sides.

Such competitions ensure no leniency nor scandals.

The Mongolian People believe in Eternal Heaven, respecting the strong, and at the Nadamu Festival, only exert maximum effort.

Jiang Feng, riding on the horse, listening to the surrounding cheers, felt adrenaline surging within, growing increasingly excited inside.

This grand event on the grasslands.

Finally commenced!

Nearby, the sound of horse hooves echoed.

Just like the beginning of a battle.

The horseracing formation passed by, stopping at the central square.

Next, there were performances by the Mongolian People, with dancing, musical instruments, everyone singing and dancing joyously!

During this season, each region on the grasslands is hosting Nadamu Festivals, some large, some small.

A place like Xilinhot naturally hosts a large Nadamu Festival, with high standards and great rewards.

For instance, in wrestling, locally known as "Boke," the top prize is as high as 250,000.

Wrestling boasts the greatest visual appeal among all contests, and current wrestling disregards weight divisions, only separating by gender, making the male Boke contest exceedingly fierce.

The competitors are truly robust men.

The top prize for horseracing is 100,000 plus a horse.

For archery, the fixed target prize is 100,000 plus a camel, while horseback archery rewards the same amount plus a cow.

Though these prizes are less than Boke’s, they are quite substantial.

Jiang Feng, atop his horse, already contemplated how to claim first place’s rewards.

After preparing for so long, it was time to shine.