In his famous book, The Economics of Football, Simon Cooper poses a soul-crushing question.

Why are the signings of most football clubs so nonsensical?

A transfer of several million euros, over 10 million, or even tens of millions of euros, but never willing to do a serious market research?

Just because of a competition? Even because of a game? A lot of times, or even just because a lot of people grab it?

As a result, all

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