The Exalted One’s wedding was a major event, and The Demonic Sects, from top to bottom, took it very seriously. It wasn’t just people from the Bloodfiend Den; several other major powers also sent people to help.

From decorating the venue to arranging the banquet and organizing the wedding ceremonies, Nerida and Elder Sawyer personally handled every detail.

Thanks to their efforts, Bloodfiend City, with the Bloodfiend Den at its heart, was a sea of festive red, adorned with lanterns and colorful streamers.

Red lanterns hung and red silk ribbons fluttered from every corner of the city.

With the wedding still half a month away, set for the first of next month, Elder Lawson led his men to reinforce the various arrays throughout the city, making sure the City Defense Array was flawless.

Such a commotion from The Demonic Sects certainly didn’t escape the notice of The Cultivation World.

Regarding The Archfiend’s marriage, most people in The Cultivation World were just there for the gossip, content to watch the drama unfold. However, the news made others’ blood run cold—namely, the members of The Seven Great Celestial Sects and any Cultivators who held a personal grudge against him.

Ever since The Demonic Sects launched the Demon Flame Short Video platform and the Demonic Express app, new trends like live-stream sales and in-video shopping links had taken over.

Everyone was now shopping on their phones, which had plunged The Seven Great Celestial Sects into a financial crisis.

In the mere two months since the Demon Cultivators had launched live-stream sales and the Demonic Express app had taken off, the sects’ revenues had plummeted to just a tenth of their former levels.

It wasn’t just The Seven Great Celestial Sects feeling the pinch. The Grand Cultivator Clans, along with the smaller sects and Cultivator Noble Houses that depended on them, had all seen their businesses suffer a similar decline.

Elixir Pills, talismans, and various refined Magic Artifacts that once sold like hotcakes were now completely ignored. They were sick with worry as they watched fewer and fewer customers walk through their doors each day.

These past few days, within the residences of the elders and Sect Masters of The Seven Great Celestial Sects, tables had been replaced several times over—all of them smashed to bits by angry palm strikes.

Meanwhile, in the Azure Sky Sect, several elders were so furious their beards were practically standing on end.

"Absolutely infuriating!"

"This is absolutely infuriating! I should have known. They’re trying to back us into a corner! Those Demon Cultivators are as selfish and ruthless as ever."

"Somebody think of something! If this keeps up, our Immortal Sect’s businesses will all go under. Are we going to let the thousand-year legacy of the Azure Sky Sect be destroyed on our watch?"

"Those damned Demon Cultivators! They’ll stop at nothing to hoard wealth."

The Sect Leader of the Azure Sky Sect pressed a hand to his forehead, feeling a headache coming on.

He waved his hand and said, "Alright, that’s enough! Stop arguing. You have to admit, they’re clever. Look at them! The people of The Demonic Sects are raking in Spirit Stones without even leaving their homes. And what are you all doing all day? Nothing but squabbling! Instead of shouting here, go find a solution. If all else fails... you can go live-stream, too. Go sell something for me!"

’He finally understood. If they didn’t act now, if they didn’t keep up with the changing tides of The Cultivation World, their Sect would be obsolete—doomed to fade into the annals of history.’

Hearing this, the elders’ faces flushed crimson.

They had always considered themselves a cut above the rest. The idea of hawking wares on a live stream was a humiliation none of them could stomach.

Thinking this, one of the elders spoke up, "Sect Leader... you want us to learn from those Demon Cultivators and do this ’live-stream selling’? I am a dignified elder of the Azure Sky Sect. If I were to do something so common, wouldn’t the entire Cultivation World laugh at us?"

Another elder beside him nodded in agreement.

"Exactly. I won’t do it either."

The Sect Leader of the Azure Sky Sect laughed in exasperation.

’So proud, every last one of them. Too concerned with saving face?’

"’You won’t do this, you won’t do that. Then tell me, what brilliant ideas do *you* have?’"

The elders looked at one another.

Then at each other again.

No one spoke.

They had never encountered such a novel sales tactic before and were completely at a loss for a counter-strategy. In the end, it was one of the Azure Sky Sect’s Peak Masters who volunteered to give it a try.

This Peak Master was a female cultivator named Lyra, who possessed an ethereal air.

"Sect Leader... I created an account a while ago and posted a few Cultivation videos. I have several thousand followers now, and my account is eligible for live-streaming. Why don’t I give it a try?"

Hearing this,

the Sect Leader nodded.

"Alright. You give it a try. It’s okay even if you don’t succeed."

When they heard she was going to live-stream, the elders became agitated again. "You mustn’t, Junior Sister Lyra! This... this live-stream selling is clearly a vulgar practice. As your senior brother, I can’t bear to see you stoop to such a level."

Another added, "Precisely! Having Junior Sister Lyra peddle goods in public is nothing short of blasphemy!"

However, their Junior Sister Lyra didn’t see the problem. In fact, she was quite curious. She had posted a few Cultivation videos recently and was pleasantly surprised when so many people liked them. She actually kind of enjoyed it. ’I’ve just never tried live-streaming before,’ she thought.

’This is the perfect opportunity to try it out.’

With that, she spoke up, "Sect Leader, Senior Brothers, I’d still like to give it a try." 𝕗𝐫𝐞𝕖𝕨𝐞𝗯𝚗𝕠𝘃𝐞𝚕.𝐜𝗼𝚖

"Fine. If you want to, then go ahead and try."

As it turned out,

live streams hosted by beautiful female cultivators were very popular.

Soon after the Peak Master, Lyra, started her live stream, her channel was flooded with viewers, and her follower count began to climb steadily.

Initially, Lyra didn’t mention she was there to sell anything. Instead, just as she would when teaching her own disciples, she began to discuss various aspects of Cultivation.

This was mainly because it was the only thing she really knew how to do. A true master, indeed. Only when it came to this topic could she speak with such serious, endless eloquence.

Before she knew it, she had over 10,000 viewers in her stream.

"Are there really this many people?"

Lyra was astonished.

The chat was filled with comments about Cultivation.

"This is explained so well!"

"I’ve had an epiphany! Thank you for the guidance, Fellow Daoist."

"This is a blessing for us Loose Cultivators! Thank you for your teachings. It was explained so well, I feel like I’m about to break through my bottleneck!"

Even Lyra hadn’t expected so many people to enjoy her lecture. A thrill of excitement went through her.

’So this is what live-streaming is like. It’s not bad at all.’

’Teaching disciples is what I do best, after all.’

At that thought, she gradually relaxed and settled into her very first live stream. Of course, she only spoke about general Cultivation principles, not revealing her sect’s proprietary Cultivation Methods.

"To all the Fellow Daoists who’ve joined, please consider following. I will try to set aside time each day to share my insights on Cultivation, in the hopes that you can all achieve breakthroughs."

"Perhaps the Fellow Daoists watching don’t know who I am."

"I am Lyra, the Peak Master of Water Mist Peak in the Azure Sky Sect. My peak specializes in creating various talismans. Oh, and we’re also renowned for our Spiritual Tea... I’ll post a link for those who are interested in purchasing. In the future, if there’s anything else you need, you can let me know, and I can post links for those items as well."

She was a little nervous as she spoke.

It was her first time selling anything on a live stream, so she was clumsy and awkward, feeling completely out of her element.

The Peak Master followed the prompts on her phone and finally managed to post the link. She then took out the Trading Jade Token she had bought earlier and switched it to payment mode.