"That’s right," she said, nodding.

"Thanks for sharing." Zog turned and left, ready to cook up a new product targeting the Elves.

Heh, you puny Elves.

Just watch as Big Zog plows his way into your market.

"Um, about that pet matter?" the store manager asked hurriedly, seeing that Zog was about to leave.

"A Beastman will come find you in a couple of days to discuss the details."

After saying that, Zog left the pet store and returned to his office.

He needed to carefully study that survey report, specifically the section on hobbies.

Previously, the data chart on the first page was so terrible that he hadn’t bothered to read the rest of it carefully.

"They enjoy spending weeks to months organizing and reliving their own memories."

He already knew this one; El’s Memory Magic was derived from this very hobby.

’Can’t think of anything that could be turned into a show.’

"A love for the arts, especially music."

He had considered this long ago. The work of digitizing audio was almost complete, and a song-listening Magic was scheduled for release.

However, the Elves weren’t very interested in it. They preferred live performances; even recording Magic Crystal Stones didn’t sell well among them.

In the Elves’ eyes, that kind of music had no soul.

Zog had initially scoffed at this notion. ’Getting all philosophical about souls just from listening to a song? They’re just being pretentious.’

But on second thought, that wasn’t right. Souls were real in this world. Since everyone’s visual senses were different, maybe Elves’ hearing really could discern whether something had a soul or not.

"Elves enjoy treasure-battles, where they compete with one another over the level of the treasures they have created."

’How about a treasure appraisal show?’

Zog thought to himself.

’Get a little hammer, and whoever loses the treasure-battle has their treasure smashed on the spot, destroyed right then and there.’

’The entertainment value would be off the charts.’

’The problem is, these are real treasures, not fakes.’

’A simple treasure-battle show would be pretty boring. Now, if the Elves also had their own version of "national treasure hoarders," that would be worth watching.’

Wait!

Zog suddenly had a brilliant idea. Why not make a paternity test show? Bring in those Half-Elves and have them search for their relatives in the Elven city-states.

The host would be dressed as a judge. After a good half-hour of bickering, each episode would build to a climax with tense, thrilling music as the verdict was announced: biologically related or not.

Ooh, that’d be so juicy, he’d want to watch it himself.

The only problem was, if he actually did this, the Zog Group could forget about ever touching the Elf market again. It would be pure enmity.

It would be a total humiliation for the Elves!

How would it be humiliating?

By broadcasting everything the Elves had ever done on Demon Vision.

After thinking it over and over, he decided he still had to tackle it from the angles of music and treasure forging.

Zog scribbled and sketched on a piece of paper. Music was a bit easier; there were plenty of templates to draw inspiration from.

Competition-style variety shows held little appeal for Elves.

They weren’t like the Zor, who, having been exiled to the Dark Nether Realm, had a deep need for the recognition of others.

Elves were truly arrogant, possessing absolute confidence in their own music. If the audience didn’t like it, that was the audience’s problem.

’Listen if you want, and get lost if you don’t.’

That was pretty much their attitude.

’So, a talent show?’

’Elf 101? Or maybe Elf Creation Camp?’

’Just recruiting contestants would be a nightmare.’

Zog crossed out the music section for now, his pen tapping restlessly on the words "treasure forging."

’Showing the forging process is interesting, but it lacks a viral hook. How could he get the Elves more hooked?’

Just then, Elsa suddenly came in and said, "Old Furnace is here. He says he wants an explanation for why he can’t, for the life of him, pull the Dwarf King skin."

"Who!?" Zog’s eyes lit up. He knew who his viral hook was going to be.

A moment later, the THUMP THUMP of Bane Furnace’s footsteps could be heard coming up the stairs.

The door was flung open, and a booming voice rattled the windows.

"Zog! There’s something wrong with the drop rates in your event! How can I have done over three thousand pulls and still not get the Dwarf King skin? Isn’t the drop rate supposed to be 0.1%?"

Bane shouted furiously.

"Now those little brats in the clan are calling me ’Black-Hand Furnace’ behind my back!"

He was referring to the auto-chess anniversary event, where all the old skins made a comeback, along with new skins modeled after the kings of each race.

This particular prize had no pity system, so it was perfectly normal to not get it even after several thousand pulls.

"The Dwarf King is easy to sort out. But tell me, are you interested in a bladesmithing competition against the Elves?" Zog asked.