"Around one thousand yuan!" Liu Shanshan said, "The main costs are for the activated carbon filtration equipment and maintenance of the water quality and landscape!"

"By the way, Auntie, next time plant some cattails in the middle, it looks empty in the center!" Luofeng said.

Liu Shanshan thought for a moment and said, "Good idea, we can do that!"

"Shui'er! Fei'er, do you think our private dining restaurant looks good?" Luofeng asked.

Shangguan Feier said, "It looks pretty good!"

Shangguan Shui'er agreed, "I even feel like I've entered an idyllic place, too bad this isn't an inn, otherwise I'd want to live here!"

"Our restaurant is environmentally friendly in its decor, with great views, and Auntie's cooking is delicious. The prices of our dishes are higher compared to ordinary Sichuan cuisine, so what kind of customers do we get in such circumstances?" Luofeng inquired.

The four people present remained silent.

Luofeng continued, "If you go out to eat and stand in a regular line, and others cut in front of you, how would you feel? So, in terms of discounts, I don't think it's necessary. If we allow members to cut the line, it would lower the class of our restaurant! By not offering discounts and not opening back doors for anyone, our status elevates naturally!"

Actually, Luofeng wanted to say that our prestige would rise naturally.

Those two words fit better.

But considering Liu Shanshan was an elder.

Liu Shanshan hesitated a bit and said, "Wouldn't this be too assertive? Customers may not be happy?"

"Too assertive?" Luofeng chuckled, "Auntie, we should learn from luxury brand management! For instance, the Patek Philippe on my wrist is worth 1.27 million!"

Luofeng continued, "These types of watches have many drawbacks, for example, you can't engage in intense activities with them, and their precision doesn't match up to a phone's. But I'm willing to spend big money on it because it is Patek Philippe! Plus, I know its value won't drop, even for a second-hand one, it requires no less than one million! And buying a Patek Philippe involves a series of rules, yet people are willing to queue for it, why?"

Without waiting for Liu Shanshan to answer, Luofeng continued, "High-end consumers are willing to accept strict rules and high prices, provided they receive corresponding services! As the old saying goes, it's better to have something rare than unfair. Faced with fair and equal rules, everyone naturally agrees!"

Here in Daxia.

Indeed, many people are magnanimous, whether men or women.

But why do many often quarrel over a few bucks or trivial matters?

It boils down to the three words: unfairness.

If others can, why can't I?

If everyone were like this, actually there wouldn't be anything more to say, but why do others act like this?

Liu Shanshan nodded in agreement, "I understand, I'll keep that in mind!"

"Auntie, what I mentioned just now is how to operate the main hall, the operation strategy for the four private rooms should change!" Luofeng added.

Shangguan Feier said, "Are you going to con people again?"

Luofeng reached out and flicked Shangguan Feier's forehead.

Liu Shanshan noticed once again the not-so-simple relationship between Shangguan Feier and Luofeng but pretended not to see it.

"That's called achieving higher profits!" Luofeng said, "A sixty square meter private room can't share the same price as the main hall, right? The usage fee for Room One and Room Four is three thousand yuan, while Room Two and Room Three are set at 1,500 yuan!"

Since Room One and Four are on the second floor.

The second floor offers better scenery and views.

Shangguan Feier said, "The pricing authority has regulations against charging for private rooms!"

That is true.

But there are many ways around it.

For instance, a booth's minimum spend at the bar?

"Actually, a change in terminology would do, service fee, tea fee, cleaning fee, whatever—consumers understand!" Luofeng said.

"Private rooms accept reservations! But reservation fees are directly increased, ten thousand yuan for Room One and Four, five thousand for Room Two and Three!" Luofeng said, "But these do not count towards the dish prices, they are purely additional charges!"

"Wow, you're such a shrewd merchant!" Shangguan Feier hummed.

Luofeng smiled, "I just stood by the window for a long time, I believe that the beautiful view here is worth that price! If they think it's expensive, they can dine in the main hall! A 60 square meter private room really is worth this price, right?"

Liu Shanshan said worriedly, "What if no one reserves the rooms, or even doesn't want to use them?"

"If no one reserves them, then let them be empty! Just like luxury goods, if they don't sell, they destroy them, there's no way they'd discount and lower their status!" Luofeng laughed.

Lowering the price?

That's the most damaging behavior to brand value, isn't it?

High-end consumers aren't really afraid of high prices; they're afraid that after spending a lot, the brand might lower its prices next time.

Like in Daxia, when going out to eat, is the taste of the food really the main concern?

Sometimes, it's about face and service enjoyment that matters the most. 𝚏𝕣𝐞𝗲𝐰𝕖𝐛𝐧𝕠𝕧𝚎𝚕.𝐜𝚘𝗺

......

Around four in the afternoon.

On the fifteenth floor of the Guojin Center, xx Advertising Design Company.

Li Zhaorong was personally hosting an important guest.

After an hour of discussion, both parties reached a basic agreement.

"General Li, we preliminarily agree with your proposal, you can go ahead and draft an initial version!" said the boss surnamed Wang.

Boss Li nodded, "No problem, Director Wang, we will draft an initial proposal as soon as possible!"

Director Wang glanced at his watch.

He wasn't genuinely checking the time.

It merely indicated that it was getting late and he was about to leave.

Li Zhaorong also noticed, and said, "Director Wang, I went to a private dining restaurant's opening tasting event this afternoon; their poached fish and steamed pork are absolutely top-notch!"

"A newly opened private dining restaurant?" Director Wang took interest, "General Li should know that I've tried almost every good private dining restaurant in Shu City! Besides those on Changduan Street, the others are somewhat lacking!"

Li Zhaorong said, "I've tried the one on Changduan Street, and this one totally outshines it, both in environment and taste!"

"Oh? What's its name?" Director Wang asked.

"Shuifei's Private Restaurant!" Li Zhaorong said.

Director Wang immediately searched on Dazhong Dianping.

But there were no results.

"This place isn't on the app yet?" Director Wang asked.

"Definitely not, maybe they don't care?" Li Zhaorong said.

"Where is it? It's not even on navigation!" Director Wang said.

"Opposite Qingguanting! I went with someone else, let me call up and check if they're open this afternoon!" Li Zhaorong said.

"Great!" Director Wang loves Sichuan cuisine, especially poached fish and steamed pork.

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