PREVIEW

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On 10th April 2003, Ma Yun invited Feng Yu, Zhong Qingxian, and the rest to attend the opening ceremony of Taobao.


Taobao is another eCommerce site set up by Alibaba and is using the C2C model. Everyone can become a boss, and everyone can be a consumer.


Alibaba had started as a B2B trading platform and tried the B2C model. It was until this year, they felt it’s time to start the C2C model. They felt the C2C model is more advantageous than B2C as they don’t need to ...

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