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Competing for traffic certainly wouldn’t beat Douyin, but Douyin inherently has one major weakness—its low level of entertainment and extremely strict management control. They play it too straight-laced.

Therefore, there’s plenty of room for survival, and a solid base is guaranteed.

The traffic from the entertainment betting market isn’t as valuable, with a lower conversion rate, but the upside is that one’s own traffic is completely under control. Unlike Douyin, whoever ...

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