America 1919-Chapter 714 - : 245, The Retail Battle Begins_3

Chapter 714: 245, The Retail Battle Begins_3

As long as the discounts are substantial and the gimmicks are plentiful, more consumers can be attracted.

Regarding retail, whether it’s the future online retail wars or the retail wars in Hong Kong during the eighties and nineties, they all provided Donnie with a plethora of strategies.

However, the core of the entire retail industry warfare is actually burning money!

Whoever has more money can last until the end and then emerge as king.

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Donnie has always been one to think three steps ahead, so after the Apollo Chain meeting ended, he assigned Duster Dustbog a new task.

“First of all, 2,000 stores are not Apollo Chain’s limit but its starting point. Moving forward, the company should not slow down the training of new employees. Furthermore, I won’t ask for any profits from the company for the next two years. That is to say, all profits during these two years should be used for expansion, continuous expansion. Ultimately, I should be able to find an Apollo Chain convenience store in any city, any corner of the United States!”

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“Secondly, in addition to expanding our own number of stores, we can also support store employees to start the same Apollo Chain stores, but the chain stores they start must be exactly the same as our store model. The new stores will be referred to as franchise models, and for each employee who opens a franchise store, the company should charge appropriate funds. At the same time, they must sign a contract and cooperate with all the company’s promotional activities. Additionally, the company will provide their own franchise stores with support from above, meaning we are in partnership in business.

The company should hold a 40% share, and the employees 60%!

Next, I believe in the thickness of our capital, which is definitely something the other two companies can’t resist. Both of them are publicly traded companies with complicated board members. When the companies are making money, there won’t be any problems, but once the companies start losing money, their boards will definitely have infightings. Such conflicts could affect the company’s operations, and even lead to closing some stores to save expenses. At that time, we need to acquire their stores.

Lastly, in this process, I believe there will certainly be some small retail companies and individual retail stores that can’t withstand the retail tide and go bankrupt. What we need to do is also acquire their companies and stores at the earliest opportunity.

In short, you need to use all of our capital to expand our stores over the next two years. After two years, Apollo Chain should have at least 20,000 stores across the United States. If you can’t achieve this, I will find someone who can replace you!”

This was the first time Dustbog heard Donnie’s planning for the entire Apollo Chain, and truth be told, he was a bit stunned!

He had not expected Donnie to value Apollo Chain so highly.

Wasn’t it said that Apollo Chain was only intended to coordinate with the Betting Tickets of Atlantic City?

“Boss, there is no problem with your plan, but there is one thing I need a clear answer from you!”

Donnie nodded slightly and said, “Go ahead!”

Dustbog said, “Boss, at the very beginning when Apollo Chain was founded, I mentioned that if we want to open 2,000 Apollo Chain stores with the least cost, we should choose a particular region in the United States, whether it’s the North, South, East, or West, and establish a foothold in one region first. Once we have maximized our presence in that region, we can then attack other regional retail markets.

But at that time, you proposed that the founding of Apollo Chain was to facilitate the sale of Betting Tickets, which is why we preferred to increase our operating costs by laying out 2,000 stores nationwide.

Now you are proposing to expand Apollo Chain’s number of stores to 20,000 within two years. In this process, should we start from one region or cover the entire United States?”

Donnie showed a satisfied expression; he wanted his subordinates to be capable, not ‘yes-men.’ Capable people would carry out his orders to his satisfaction.

Now Dustbog was indeed capable.

“What do you think about this issue?”

Donnie did not directly answer Dustbog’s question but asked in return.

Dustbog said, “If possible, I hope to complete this task region by region. Since Apollo Chain was established to facilitate the sale of Betting Tickets, we should first do this in the Northeast.

Moreover, doing so also has the advantage of lulling our competitors into a sense of complacency to a certain extent.

Of course, if there are suitable opportunities in other regions, we should not let them go, but for now, the most important thing is to focus on the Northeast!”

After listening, Donnie thought carefully and said, “That’s fine, and in addition to the Northeast, add Kentucky as well.”

Although Donnie has already reached a cooperation agreement with Kentucky, it’s undeniable that as soon as the Betting Tickets of Atlantic City are established, Kentucky’s horse racing will be the biggest competitor to Atlantic City’s horse racing.

Therefore, Donnie still needs to make more preparations for this matter!

Dustbog suggested, “Kentucky is not a problem, but considering the relationship between the Betting Tickets and Kentucky, I think we should enter Kentucky in a more gentle fashion, not in the same manner as in the Northeast!”

Donnie nodded and said, “Very well, you plan out the specifics of this matter, and then present me with a detailed plan.”

Dustbog nodded and said, “Understood!”

Soon, under Donnie’s guidance, Apollo Chain officially opened for business with two thousand stores across the United States opening simultaneously.

And this also marked the onset of the biggest retail war in the United States of the 1920s!