America 1919-Chapter 718 - : 247, The influence of the retail industry

Chapter 718: 247, The influence of the retail industry

“No reaction yet?”

Donnie sat in the office at the Apollo Chain headquarters, looking somewhat astonished.

In Donnie’s mind, after Apollo Chain launched the ‘zero-cost purchase’ promotion, A&P should have responded immediately. Even if they needed to hold meetings to devise a plan, they should have put forth a response within a day or two.

But the current situation was, Apollo Chain’s first zero-cost purchase lottery event was about to start today, and there was still no sign of reaction from A&P.

They just maintained their own discount intensity.

This made Donnie feel somewhat incredulous. Could it be that he had an undercover agent at A&P?

...

Did they not realize that just in these three days, the loss in customer traffic at A&P’s retail stores had reached an alarming number?

Sitting across from Donnie were Duster Dustbog and Helen, both of whom were equally perplexed. They both couldn’t quite understand what was going on with A&P’s reaction.

“Could it be that A&P thinks our promotion won’t last long, and because we have fewer stores than they do, if they match our discounts, it will lead to even greater losses?”

Helen asked with some suspicion.

Duster Taft shook his head, “That shouldn’t be the case. They don’t need to match the discount depth in all of their stores, they just need to apply the same discounts to stores in or around the cities where we are located, right?”

Although Apollo Chain’s store count couldn’t match A&P’s, the actual number of cities they were in was quite similar, and in many cases, their stores were located not far from A&P’s.

Well, it wasn’t that Apollo Chain intentionally chose to overlap with A&P’s location choices; it was simply because the locations selected by A&P were too good, and Apollo Chain had to choose the same places.

Nevertheless, Apollo Chain was not on the same scale as A&P, and in this discount event, A&P could almost select 3,000 to 4,000 stores to engage in a promotion war with Apollo Chain’s stores.

“If that’s the case, then what exactly is their idea?”

At this point, Helen really couldn’t figure out what A&P was thinking!

Even Donnie was at a loss at this moment. If he had been faced with this situation, even a single day’s delay would be a crime in his eyes, let alone now that three days had passed.

Indeed, it wasn’t surprising that Donnie and the others were puzzled.

Although Donnie’s business was now very large, it was still in the early stages for both him and all his industries, and combined with Donnie’s absolute authority over his company, this only made it more difficult for him to empathize with the challenges John Hartford was currently facing.

“Let’s not worry about A&P’s reaction for now. We can’t be led by the nose by them, disrupting our own rhythm. Since the promotion is currently advantageous for us, let’s continue. I believe they will inevitably catch up to our pace sooner or later!”

In Donnie’s view, the ongoing promotional battle between Apollo Chain and A&P was still a war of attrition. It was a matter of who would give up first. As long as his side could maintain the intensity of the promotion, it wouldn’t take more than ten days before A&P’s customers would become theirs.

Although A&P seemingly sold less and had smaller losses, they still had costs for labor, product deterioration, rent, and other expenses, which were losses for A&P as well.

“What if A&P launches a promotion with the same intensity after ours ends?”

Helen asked worriedly.

This 𝓬ontent is taken from freeweɓnovel.cѳm.

“I agree with Miss Taft’s point. If they are looking to play a timing game—waiting for us to end our promotion before they launch their own—we will quickly lose the customers we’ve worked hard to gather!”

Duster Taft said.

Donnie tapped on the desk; it wasn’t impossible, but…

“If they want to do that, we’ll just follow suit. By then, our losses will be similar, and as long as we can suppress them and take over the market, it’s okay to invest a bit more!”

Donnie had already reached the point of no return.

Apollo Chain’s zero-cost purchase promotion was running in full swing. Donnie believed that after today’s draw, it would certainly bring higher sales to the event and get those who were previously skeptical to participate.

If they stopped the event now, the damage to customers would be tremendous.

The retail newcomer Apollo Chain couldn’t bear such a blow.

After giving it some thought, Duster Taft suggested to Donnie, “Boss, although our current approach will put some pressure on A&P, it’s impossible to completely take them down with just this one battle. Perhaps we could seek a possibility for peaceful coexistence with A&P, and then gradually compete with them later on!”

Helen didn’t speak, but she nodded, clearly agreeing with Duster Taft’s thought.

Donnie actually understood both of their points. Their idea was a more conservative one because Donnie also realized that it would be difficult to completely dominate A&P with just this sales battle.