America Tycoon: The Wolf of Showbiz-Chapter 977 - 891 Emoji Pack Marketing_2

Chapter 977: Chapter 891: Emoji Pack Marketing_2

Chapter 977 -891: Emoji Pack Marketing_2

Lily nodded, “Got it, this is the muscle.”

She then asked Martin, “When are you going to take over the White House?”

Martin said offhandedly, “The timing isn’t right now, it’ll probably take another decade or so. The world is about to go into chaos.”

“No matter whether the world is in chaos or not, we need to rest well.” Elizabeth urged Martin upstairs. “Get some sleep early. Tomorrow you have media events to attend.”

Lily joined in, taking one of Elizabeth’s hands as if they were oxen plowing the field, and they hauled Martin up the stairs.

In mid-August, “Split” officially released a full-length trailer lasting 2 minutes, with a focus on the main character’s personality shifts.

David Fincher used rapid cuts of short shots to edit the same character with different personalities into a sequence of rapid changes lasting about a dozen seconds, fully showcasing the myriad changes of a single person.

The film itself was already the subject of great hype; the protagonist with twenty-four personalities had already attracted countless movie fans’ attention through relentless promotion.

Such promotional tactics were most fearsome due to the actors’ performances; if the created characters didn’t reach the desired effect, it would be a catastrophic blow to the film’s future trajectory.

But as soon as the trailer was released, whether on YouTube or various social media platforms, what followed were exclamations of admiration.

“What did I see? It’s obviously one face, Martin’s face, yet I feel like they were completely different people.”

“After watching the trailer, I just want to say, Martin Davis’s acting is truly damn strong!”

“I am Martin, and I hereby declare to the whole world: Not to boast, but when I get into my acting, even we are scared. Why did I use ‘we’?”

“Putting everything else aside, just for Martin’s performance, it’s worth the price of a movie ticket!”

Under the push of Disney Studios and Davis Studio, the montage of Martin’s multiple faces became a hot topic for sharing on social media, reaching over ten million shares in just a few days.

The crew also turned it into an animated sticker pack, posting it under the official social media for “Split,” letting media and fans share it freely.

In the new era of promotion, the role of social media interactions is growing more significant.

“Shark Beach” was hailed as the most successful social media marketing film.

In just a week, Martin’s “Split” stickers swept across the world; in every country where Twitter and Instagram were available, the stickers occupied the highest usage rate of the week.

Even in places where Twitter and Instagram couldn’t be used, like the world’s second-largest film market, it still became a hot topic.

This triggered the development of Hollywood star emoji packs, and following the massive success of Martin’s emojis, someone dug out the talk show Quentin did after shooting “Kill Bill” and unearthed the famous “awesome” emoji.

However, like “Kill Bill,” “Split” was also rated R, involving a lot of nudity and bloody scenes, and was destined not to enter the theaters in the second-largest film market.

On the conventional promotion front, the crew was also pushing forward.

Radio stations, television, outdoor advertisements, and soft articles in the media were bombing everywhere. With a sufficient budget, the campaign could be described as intense.

Martin and Anya Taylor Joy frequently appeared in the media, attending various promotional events.

Gossip media also cooked up a romance between the two.

The male and female leads stirring up a love scandal is one of the simplest and most effective ways to promote a film.

Hollywood has too many stars. When a movie finishes shooting and enters the promotional phase, the male and female leads become a couple; as the movie’s market potential is exhausted, they break up.

After a year, when the sequel is shooting, the male and female leads rekindle their old flame…

This, like when serious events occur in the political and business worlds and celebrity scandals break out, has a low cost, fast effect, and easily grabs attention.

Apart from social media marketing and traditional promotion, Disney Studios held an internal screening for “Split,” inviting many film experts. The film received near-unanimous praise, seen as highly appealing and easily piquing audience interest.

The positive feedback from the internal screening gave the producers and distributors even more confidence, leading to multiple test screenings including fans, media columnists, and Hollywood peers.

This film aimed not only for commercial success; Martin also wanted to make another run at the Oscar for Best Actor.

After several preview screenings, the feedback for the film was good, and Davis Studio and Disney Studios swiftly lifted the embargo on the film’s reputation.

In today’s Hollywood, those films that still suppress their reputation during their North American release are almost certainly bad movies.

Most films with good word of mouth during screenings couldn’t wait to let the whole world know.

Just as in Martin’s past life, where some movies had been out for two or three days, TV series had almost aired ten episodes, yet certain websites still had no ratings—their quality left much to the imagination.

Why pay to manipulate rating websites?

These movies and TV series are highly likely to be terrible.

On Rotten Tomatoes, which bases its scores on collected column reviews, “Split” rapidly received praise, with a freshness rating as high as 94%.

Many of the positive reviews focused on Martin’s lead role.

“The lead character transitions from one personality to another, each vividly distinct. I think Martin’s acting alone is enough to make this film a big seller!”

“This psychological thriller fully showcases what Martin is capable of as an actor. No one born after 1980 in Hollywood can match up to Martin! Once you see this film, you’ll definitely agree with me.”

“Martin’s performance is both spine-chilling and thrillingly exciting!”

Another website, IMDb, also released the ratings for “Split” thanks to a sufficient number of user votes.

The film received a score of 9.0.

Likewise, moviegoers who attended the previews couldn’t stop raving about Martin’s character and performance.

David Fincher’s direction also received praise, considered on par with his masterpiece “Gone Girl.”

On the MTC website, the combined media score of 83 indicates that from the media to the audience and film critics, everyone had given the film an extremely high evaluation.

And on the feedback from the cinema managers’ screening, which is only visible to the production and distribution sides, managers from across North America graded “Split” with an “A.”

After Warner Bros. lost the top spot in Hollywood’s box office rankings in recent years, Walt Disney had ousted the former and taken the throne.

With the reputation of “Split” now public, under Disney Studios’ operations, it effortlessly secured releases in 3,860 North American theaters.

If the distributors weren’t confident in an R-rated movie, they wouldn’t offer such substantial resource support.

“Thank goodness my new film isn’t coming out until next year; it won’t compete with yours.” Leonardo had also seen the preview of “Split,” and sitting in Martin’s office, he shook his head in admiration, “You bastard are simply a freak. After a performance like that, no one will want to play with you.”

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Martin served him and Nicholson tea, saying, “The Oscars love this stuff, so of course, I’ve made targeted preparations. This isn’t a random shoot; it’s adapted from a true story.”

Leonardo looked at Nicholson, “Is Billy Milligan’s story reliable? Isn’t it just an excuse he used to avoid punishment?”

Nicholson replied, “I’m not sure about the real details, but in Hollywood, it’s generally accepted that Billy Milligan is credible. There have been too many Hollywood movies inspired by his story, including classics and Oscar-winning films. To deny Billy Milligan is to deny Hollywood’s past.”

Leonardo seemed to understand, “That bastard Martin, deliberately choosing this topic.”

Martin admitted, “Why did I pick Billy Milligan from so many diagnosed with split personalities in North America, and why do I widely proclaim it’s adapted from him?”

Furthermore, during the early stages of script development, he insisted on rejecting Jonathan Nolan’s idea of adding supernatural powers.

Giving the main character superpowers might seem more interesting, but then the claim of adapting from a true story would fall apart.

Nicholson remarked, “Martin, your thinking is far more comprehensive than Leo’s.”

However, Leonardo stated, “Next year, I will make a comeback too!”

Martin asked, “When does your film start shooting?”

“Next month. We’ll be shooting up in the icy snowfields of Canada,” Leonardo briefly explained, “I’m going to be put through the wringer.”