Back to the Past to Become a Fishing King-Chapter 536 - 310 Musk Wine Incident_2

In Zhang Yang's opinion, the God Gathering Golden Edition's Dream Marketing Strategy was extremely successful in his past life.

Now that all conditions are perfectly ripe, taking advantage of this wave of enormous popularity to operate would definitely boost the status of Name Yang Tianxia additives in the fishing community to a whole new level!

Zhang Yang Company's herbal wine additives have become completely popular both online and offline, allowing some second- and third-tier fishing streamers to see the immense business opportunity within.

At this moment, someone took the lead in following the trend and surpassing it.

Who is this person? Zhang Yang and his team had met him once before, the founder of Yunfei Fishing Club, who also managed to acquire a pickup truck last time at Jinghai Garden, Ma Yafei.

Ma Yafei was mentioned briefly before, he seems bright and sunny on the outside, but at heart, he's a very dark person who will go to any lengths for profit and has no bottom line.

As a witness of Zhang Yang's team winning five pickup trucks, Ma Yafei was also amazed by the immense power of Traditional Chinese Herbal Wine additive.

Traditional Chinese Herbal Wine, made from over a dozen medicinal ingredients and natural musk extracts, is incredibly difficult to decode. Using domestic technology, it's almost impossible to achieve 100% precision in the short term.

After researching for a long time and seeking out many labs to reverse-engineer the formula, the practical results were underwhelming, so Ma Yafei simply gave up further investment in this direction.

However, although the investment was paused, Ma Yafei caught onto a hype element in the additive's components that even Zhang Yang had temporarily overlooked during his research period.

Musk!

Yes, you read that right, it's the raw material that requires the addition of musk extract in herbal wine, musk!

There was previously a brief knowledge sharing about what exactly musk is.

Real musk is an extremely valuable traditional Chinese medicine, and both its production through artificial breeding and its sale are regulated by the state. Because it is extremely precious, its price per gram is very high, with legal channel prices easily exceeding a thousand per gram, or even more expensive.

Natural musk prices are insanely high, but domestically, synthetic artificial musk has already appeared, with the main component being muscone, and they no longer differentiate between the sources of muscone in the pharmacopoeia.

In China, musk is defined by the effective content of muscone. A price of a few dozen yuan per gram is very affordable.

This creates a huge value gap between natural musk and synthetic artificial musk.

Moreover, records of using musk for fishing can be traced back to ancient times. In recent years, many competitive anglers use this stuff during competitions.

The legend of Musk Wine has always been present in fishing circles, especially among those anglers at higher levels.

Ma Yafei seized this business opportunity and soon launched Ma's Musk Wine using existing herbal wine formulas combined with artificial musk!

When launching the product, Ma Yafei claimed to use original musk imported from Russia and 53-degree Feitian Maotai for brewing,

with a musk content of no less than 1.5g per pound of musk wine. He promised to pay tenfold for any fake claims and welcomed professional verification to debunk it.

Because musk was already widely known, and now with Ma Yafei's secondary commercial packaging and promotion, as soon as Ma's Musk Wine was launched, it immediately garnered widespread attention.

100ml amber glass bottle packaging, paired with a professional laboratory-grade dropper, encased in a high-end wood grain velvet gift box, looks premium and classy.

The retail price for the competitive professional version with 3.5 grams per pound of alcohol is 880 yuan per bottle. The 1.5g per pound alcohol black pit version is 360 yuan per bottle.

On one side, the Traditional Chinese Herbal Wine, claimed to contain valuable medicinal ingredients such as natural musk in its composition, frequently sold out and was in high demand. On the other side, Ma's Musk Wine emerged rapidly.

This part of the fishing community, which engages in black pits and competitions, originally has a relatively strong purchasing power. Once the news was publicized and fermented, many customers with money to spare were quick to try it out.

To be fair, properly adding musk components to small fishing additives indeed has a certain lure effect. With the addition of Chinese medicine and high-proof grain alcohol, it also enhances fishing. Therefore, the concept of Musk Wine is justified and meaningful in practical applications.

However, with regular ratios, the effect is far less distinguished than the formula of Traditional Chinese Herbal Wine.

Ma Yafei's approach is very cunning. High-proof grain alcohol is only a few dozen yuan per pound at best, and artificial musk is just a few dozen yuan per gram. The production cost of a pound of musk wine, at best, is five to sixty yuan considering everything.

Even after accounting for the highly professional glass bottle and gift box costs, a bottle of 100ml musk wine's cost does not exceed thirty yuan.

With a retail price of eight to nine hundred yuan, the profit margin is almost comparable to printing money with a money printing machine.

With astronomical profit margins and a huge scope for hype, Ma Yafei naturally has a significant marketing space.

Besides selling it himself in his live broadcast and offline club, he also enlisted many friends to help promote and sell the product.

A 360-yuan bottle of Ma's Musk Wine earned friends helping with sales a commission of 180 yuan upon every successful deal, with no need to stock goods and direct drop-shipping without after-sale worries. Even if they don't sell, it's half-price when used personally!

Who would refuse such a cooperation method?

Under the strong storytelling marketing and the promotion of numerous collaborating streamers, Ma's Musk Wine thoroughly went viral in a very short time!

Just a few drops were needed to prepare bait, and it performed impressively in real combat. Repeating such 'lies' often enough, it naturally became truth to many blind fishing enthusiasts.

Thus, after Traditional Chinese Herbal Wine became popular within less than half a month, Ma's Musk Wine became legendary, becoming a frequently mentioned term by fishing streamers on live streaming platforms.

With various parties contributing to the hype, a large number of trial orders were fulfilled, and just this peak of trial usage alone allowed Ma Yafei's team to earn a tidy sum.

The fishing community is only so big. Seeing Ma's Musk Wine becoming a hit, other knockoff products quickly emerged like bamboo shoots after a rain shower.

Zhang's Musk Wine, Li's Musk Wine, and even someone produced three-year-aged reserve Musk Wine, using an artificial aging method by packaging a layer of easily moldy material outside the bottle to create the appearance of aged Musk Wine.

Essentially, all were cheap blends of synthetic muskone and colorants.

In reality, regarding the chaos in the community, Zhang Yang simply stood by observing. Besides being an angler himself, he is also a somewhat successful businessman and understands the shenanigans in the fishing gear industry too well.

His own herbal wine retail price is not low, so what necessity is there to comment on other people's products? This is Zhang Yang's most genuine thought.

However, many times, the development of certain things does not shift according to any individual's will.

Just after wrapping up a live broadcast with Han Qiang, a dedicated fan in the core fan group, an old fan sent Zhang Yang a recorded video clip. 𝗳𝗿𝐞𝕖𝘄𝗲𝕓𝗻𝚘𝚟𝕖𝐥.𝚌𝕠𝕞

Shuangfei Da Cao @ Zhang Yang! "Boss! That fishing streamer named Ma Yafei is running his mouth in the live broadcast room.

He told more than a thousand people in the live room that our Traditional Chinese Herbal Wine is a plagiarized version of Ma's Musk Wine's creative formula!

He also said that our claim of containing natural musk is deceitful! I've sent you the recorded video, you should take a look!"

Receiving the message, Zhang Yang was slightly taken aback and incredulously opened the recording video sent by the fan.

In the video, Ma Yafei was wearing a lab coat resembling the ones commonly worn by Yu Dong in the lab, solemnly bragging about how much effort it took to develop Ma's Musk Wine, how high the cost is, and how great the effects are.

After boasting for a while, his tone shifted and he started discussing similar products on the market.

At this moment, someone asked about Traditional Chinese Herbal Wine, and Ma Yafei, without any avoidance, brazenly said he also bought Traditional Chinese Herbal Wine to try, describing it as a cheaper version of his formula and elaborating on the effective components.

In summary, he ruthlessly disparaged, in his mouth, other people's things were garbage, while his Traditional Chinese Herbal Wine was the best in the world and so on.

Having watched the entire video, Zhang Yang was unsettled.

Zhang Yang had no objection to people making money and selling products, buyers need to pay for their cognition. Zhang Yang is not some hot-blooded youth who would pierce these under the flag of righteousness.

However, with no grievances or grudges, publicly denouncing Zhang Yang's product to elevate his own in a live broadcast room is somewhat low.