Becoming Rich with Daily Scavenging APP-Chapter 513: Alcohol in Milk Tea?

Chen Yiyang still had quite a good impression of Mishu Ice City, and used to enjoy drinking their beverages with the junior accountant.

But now they’ve become competitors, which isn’t fun anymore.

"How does Mishu Ice City keep their costs so low? A cup of lemonade for four yuan, even with flash sales subsidies, they have to pay part of the discount themselves, can they still make money?" Chen Yiyang asked.

"They can, actually, even without the subsidies from Taobao and Ugly Group, they can make a profit selling a cup of lemonade for two yuan."

Jiang City explained to Chen Yiyang, "According to the information in their own prospectus, the cost per cup of lemonade is only one yuan and twenty cents."

After discussing the cost, Jiang City continued explaining to Chen Yiyang, "Mishu has opened too many stores, so their bulk purchasing costs are actually very low.

Moreover, on this basis, they have established their own supply system, with core ingredients like lemons and honey having a self-production ratio of 60%.

Even their packaging bottles are produced by themselves, reducing costs by about 50%.

Then they have also built their own logistics system, transporting all ingredients from warehouse to store within 48 hours.

This means their stores don’t need a big space to stockpile raw materials.

And the low cost of raw materials allows them to maximize profits.

Even with such a price, their gross profit can still maintain over 30%."

After listening to Jiang City’s explanation, Chen Yiyang realized this is definitely a top-notch tough competitor.

When prices are this low, Mishu’s other flaws become irrelevant.

After all, domestic consumers are quite sensitive to prices.

"We can learn this strategy too, right? Establish our own warehousing and logistics system, reduce costs through large-scale purchasing." Chen Yiyang said.

"It’s possible to learn. Boss, don’t you also own a flash sale company? We can use flash sale logistics and warehousing to lower our costs, but large-scale purchasing requires negotiation, and only logistics won’t suffice, we’ll need to build our own warehousing system too."

"Let me think about it." Chen Yiyang had been a bit entangled by Jiang City’s words just now.

Now carefully considering.

Even if they manage to do this, then what?

Could Kuxing also reduce the price of milk tea or coffee to four yuan a cup?

If Kuxing really did that, they would be dragged into the field in which Mishu is proficient, likely defeated.

"Why don’t we play with synergies and develop some new flavors?" Chen Yiyang proposed another idea.

"We can’t beat Mishu on cost, but we can beat them on flavor. If our product flavors are truly unique and tasty, a price of a few yuan more doesn’t seem like a big issue."

"On new flavors, our R&D department has recently come up with a few new milk tea flavors. Wait a moment, I’ll have them bring them up for you to taste."

Jiang City asked Chen Yiyang to wait in the office for a while, and then an assistant brought in several cups of milk tea.

Chen Yiyang tasted each one, then was attracted to one of the flavors.

"Is there alcohol added to this milk tea?"

"Just a little, about two milliliters, calculated using alcohol standards, it’s only half a degree. The reasons you can taste the alcohol are mainly due to the recipe."

"This is a flavor concocted by the R&D staff while drunk before work, right? Milk tea with alcohol, that’s too outrageous." Chen Yiyang joked.

"If you don’t like it, I’ll have them scrap this plan." Jiang City immediately said.

"No, no, I think it’s quite good. Plus, this seems to have quite the gimmick, doesn’t it?"

Chen Yiyang looked at Jiang City and said, "Have you ever seen those CP videos online, where characters from different works are edited into a video to make them fall in love?"

"I’ve heard about it, many fans of celebrities like to play like this."

"Do you know the most popular characters in such videos that I’ve seen are?"

"Tell me." Jiang City shook his head, saying he didn’t know.

"Lin Daiyu and Voldemort."

"Which Voldemort?" Jiang City knew who Lin Daiyu was, but which character is Voldemort?

"Could it be." Jiang City had a bold guess in his heart, but it was so bold he was a bit uncertain.

"Exactly what you think, Voldemort from Harry Potter." Jiang City was stunned by Chen Yiyang’s words.

He really couldn’t think of how these two characters could be linked, as they weren’t just eight poles apart, but eighty poles apart.

"People love the bizarre. Especially things that seem unrelated; if you can connect them, there might be many people interested.

The connection between milk tea and alcohol seems similar to the connection between Voldemort and Lin Daiyu.

I think this product has potential, but the premise is we have to find a major brand from the alcohol industry for collaboration to maximize the hype."

"Major alcohol brands, Erguotou? Maotai?" Jiang City’s mind immediately jumped to two brand names.

In terms of recognition, these two alcohol brands should be the highest.

"Maotai, the hype is bigger." Chen Yiyang decisively abandoned Erguotou.

There are too many brands of Erguotou, not convenient for a joint promotion.

"Should I contact someone from Maotai?"

"Yes, go ahead." Chen Yiyang was too lazy to handle such a small matter himself.

But unexpectedly, Jiang City came to find Chen Yiyang the next day.

"I had our business department contact Maotai, and they thought our business department colleagues had lost their minds."

Uh.

Consider it from their perspective.

Chen Yiyang thought if he was an employee in Maotai’s business liaison department, suddenly hearing a milk tea brand wants to do a joint product with them, he’d also think they were crazy.

Especially since Maotai’s staff generally tend to be older, less receptive to new things.

"Forget it, I’ll contact them personally."

Maotai is a state-owned enterprise, Chen Yiyang’s connections made it easy to reach the other side.

So Chen Yiyang personally contacted someone from their side.

After hearing, the other side sent a vice president to call Chen Yiyang for communication.

"Maotai’s performance has been steadily increasing over the years, but the market share for white wine in the alcohol industry has been consistently declining."

Chen Yiyang said on the phone, "The reason behind this is young people are becoming less interested in white wine, comparing with milk tea, drinks, or low-alcohol spirits suitable for nightclubs, white wine has no significant advantage.

How to attract young consumers in the future is a problem for all white wine companies.

Coincidentally, our Kuxing is a company with a high proportion of young users, so our proposed collaboration can actually benefit both companies greatly due to this reason."