Becoming Rich with Daily Scavenging APP-Chapter 515: Add an Ice Cube

As a self-made billionaire who rose from the bottom, Zhang Hongchao is very humble in his dealings.

Hearing that Chen Yiyang wanted to have a chat with him, he immediately arranged a meeting at a private restaurant.

"I heard Mishu Ice City is seeking external investment recently?" Chen Yiyang asked.

He had only found out about this recently.

"The industry competition is getting more and more intense, so we plan to stockpile some cash for unforeseen needs."

Zhang Hongchao was speaking the truth.

Currently, Mishu Ice City has a high market share and decent profits.

But due to its low prices, Mishu’s cash reserves aren’t much.

According to publicly available information, Mishu has more than 3 billion in cash, and it will only decrease, not increase.

Mishu’s annual revenue is over 15 billion, with profits of over 2 billion. But the funds in the account are only over 3 billion.

One can see how much this amount actually is.

In case of any major change, Mishu’s cash reserves would be exhausted.

So Mishu initially wanted to go public to get a high valuation and raise a lot of money through the stock market.

However, unfortunately, Mishu failed to list on the A-shares domestically, and also failed the review in Hong Kong stocks.

The core reason for the listing failure was that the review team believed that Mishu’s current earnings were primarily from selling materials to franchisees.

In other words, Mishu only made money by continuously absorbing franchisees and having them purchase materials from headquarters.

This model has very low risk resistance, and the profits are easily manipulated.

Both Hong Kong stocks and A-shares believed Mishu’s model was too risky, so they rejected the listing application.

Of course, there was another reason.

Most of Mishu’s shares are held by Zhang Hongchao and his brothers.

If you don’t distribute shares to large investment and financial institutions to help you smooth the way, the difficulty of listing will be very high.

So many times, people don’t quite understand the requirements for listing on the stock market.

Clearly, many fraudulent companies can’t make money and don’t have many assets. But they can get listed and trick investors’ money.

Yet many companies with healthy operating models and good earning ability are always stuck at the review stage and can’t go public.

This is the reason.

Because the listing requirements for normal companies are very high, and the regulations are complex.

Those large investment institutions have been in this field for many years and know how to use various means to meet these requirements.

But if you don’t allow them to invest and take a stake, they won’t help you get listed.

After the listing failure, Mishu became more desperate for cash, so it began to look for investors to sell some shares and accumulate some cash.

"How much equity do you plan to sell?" Chen Yiyang asked.

"About four percent," Zhang Hongchao replied.

This is a very conservative figure, meaning even if these shares are sold, Zhang Hongchao and his brothers still hold more than eighty percent, firmly controlling the company.

Chen Yiyang raised an eyebrow, dismissing the idea of investing.

Four percent of shares would be hard to dispose of and basically offer no dividends.

Indeed not a good investment project.

Zhang Hongchao originally thought Chen Yiyang was here to invest in Mishu, but after chatting for a while, he realized Chen Yiyang had no intention of investing, so he directly asked the purpose of this meeting.

"We plan some interaction and marketing collaboration to create a positive competition atmosphere, mutually boosting each other. This can save advertising costs and create the impression that the mid to low-end milk tea, coffee field is dominated only by our two companies, pushing out other competitors."

Chen Yiyang suggested.

"No problem," Zhang Hongchao agreed, even though he is older and not versed in new marketing methods and online trends.

But he keenly sensed that this approach is equivalent to both companies spending one cent for joint promotion.

It not only saves money but also gives good advertising results.

For Mishu, saving this amount of money is necessary, so he decisively agreed.

"By the way," after the conversation ended, Zhang Hongchao asked, "if you’re willing to invest in Mishu, I can sell you around five percent of the shares. This equity ratio is already the highest aside from what my brother and I hold."

"Would you consider an equity exchange?" Chen Yiyang didn’t want to spend cash, he directly asked, "I can use shares from my company, Yiyang Flash Sale, to exchange for Mishu’s shares."

Currently, the flash sale battle is fierce.

Chen Yiyang’s cash is flowing out rapidly, with many subsidies going directly to Mishu’s stores.

If the two companies can exchange shares, not only would it strengthen collaboration, but also save costs.

"I’ll have to think about it." Zhang Hongchao hesitated.

Because in the flash sale sector, Yiyang Flash Sale isn’t in the top position; it’s ranked below Taobao and Ugly Group.

Chen Yiyang wasn’t in a hurry; he was just suddenly inspired.

After the discussion with Zhang Hongchao, within a few days, the two sides secretly finalized a cooperation plan.

That day, Zhang Hongchao announced that Mishu Ice City would hold an event, offering free extra ice for all customers, regardless of whether they purchased Mishu’s milk tea.

Moreover, as the boss, he would personally visit a store and serve as a waiter for Mishu Ice City’s customers.

It was also on this day.

Chen Yiyang and an assistant went out, first visiting a Kuxing Coffee store, ordering three cups of coffee with no ice, and then headed to a Mishu store with the coffees.

"Could you please add some ice?"

Chen Yiyang placed the three cups of coffee on Mishu Ice City’s counter, signaling to Zhang Hongchao, who was serving, to add a few ice cubes to each cup.

In front of the camera, Zhang Hongchao first seriously glanced at the Kuxing logo on the coffee in Chen Yiyang’s hand, and then at Chen Yiyang.

Chen Yiyang returned him a smile.

Then, reluctantly, Zhang Hongchao added ice to all three cups of coffee.

"Thanks, this cup is on me." Chen Yiyang handed one of the iced Kuxing coffees to Zhang Hongchao and then left with the assistant and the other two coffees.

The event happened at noon.

By afternoon, the trending lists on major social platforms quickly featured a hot item.

Real Business War vs. Fake Business War.

Fake Business War: Using all sorts of tactics, attempting various ways, drawing in business allies to defeat opponents.

Real Business War: The boss uses the competitor’s event to bring his own coffee for an extra ice cube.

The trending post featured the photo of Chen Yiyang asking Zhang Hongchao to add ice for him.