Becoming Rich with Daily Scavenging APP-Chapter 688: Brainwashing-Style Promotion?

"The main purpose of this meeting is to discuss which promotional method Tengxu will adopt and how we should respond."

Chen Yiyang clarified the focus of this meeting in the office.

"I think Tengxu will still use the same old methods," Jiang Ming said, "First, launch promotions simultaneously on Qiuqiu, microblogging, and various major platforms.

Then, hire some trolls to attack our weaknesses. Combining these two aspects creates a temporary advantage in public opinion, carving out enough publicity space for their game's promotion."

"If that's the case, it would be easier for us," Chen Yiyang said thoughtfully. "We're not in the same era as ten years ago.

Ten years ago, such promotional methods were effective.

But now, online public opinion has completely changed.

Users dislike all kinds of forced promotional methods, like pop-ups, shaking screens, they even find some influencers' awkward advertisement placements in videos and posts unacceptable."

Tengxu should choose smarter ways to promote.

For example, collaborating with other games, or inviting some tech bloggers to create excellent derivative videos."

Chen Yiyang dared not underestimate the power of the giant Tengxu.

He believed that since Tengxu placed such importance on this game genre, and the quality of Star of Yuan Meng looked decent.

It's likely that with enough budget this time, Tengxu will choose more sophisticated promotional techniques."

"Indeed, mind-numbing promotion has become a thing of the past.

In the past, users clicked somewhere and the software would automatically download the game without them knowing.

But if businesses do that now, it would directly anger users and make them lose any desire to even enter the game, deleting it immediately."

The other assistants agreed with Chen Yiyang's viewpoint.

"So, given this," Jiang Ming thought for a moment, "Should we continue our previous promotional strategy, organizing a creator competition?"

"We should definitely organize a creator competition, but this time regular players should also receive some benefits."

Chen Yiyang pondered and said, "The stronger the competitors, the more we need to be low-key in our external promotions.

Because splashing money on ads and offering benefits to new users could potentially cause existing players to feel disillusioned, thinking the company is catering to new players by spending the profits without caring for players who've invested money in the game."

So we need to do the opposite and offer enough benefits to old players."

The meeting concluded.

Jiang Ming privately approached Chen Yiyang.

"Mr. Chen, I believe there's a high probability Tengxu will still use overwhelming and mind-numbing promotional tactics this time, possibly even surpassing previous efforts."

"Why do you think so?"

Chen Yiyang felt that the promotional strategies for some of Tengxu's recent games have actually changed.

So he judged that Tengxu would not use the old promotional techniques.

"If Tengxu's promotional budget was only tens of millions or a few billion,

I would agree with you that Tengxu might use better, more publicly acceptable promotional approaches.

But this time, Tengxu is investing fourteen billion, showing how much they value this project.

So, to be cautious, their actions might become very conservative, following past successful experiences."

Chen Yiyang found merit in Jiang Ming's argument.

Tengxu is a behemoth with a rigid internal structure.

The complex internal relationships of such a massive company are comparable to those within small national governments.

Moreover, staffing decisions and promotions in large companies tend to be controlled by a single boss.

In this context, operational staff tend to be extremely cautious.

If the project succeeds, those close to the boss tend to claim the credit, seeking recognition, while the boss may not notice you.

But if the project fails, a whole crowd will emerge to point out your mistakes.

Thus, those doing these tasks tend to act like ancient officials, seeking to avoid mistakes, adhering to successful precedents.

In this way, even if the project ultimately doesn't succeed, the ones who undertook it have opportunities to deflect blame.

And Tengxu's previously successful promotional method was none other than mind-numbing advertising.

If those in charge of marketing claim mind-numbing advertising is outdated and propose new methods,

Then if the game fails, the first to bear the blame would surely be the ones who decided to use the new approach.

With this line of thought, Tengxu's promotional strategy this time might indeed be the old method."

So Chen Yiyang contemplated and said, "Alright, let's draft a plan targeting Tengxu's type of promotion.

During this period, let's plant more content creators on various platforms and acquire some influential accounts.

If Tengxu adopts this promotion strategy, we'll take the opportunity to stir up public opinion."

Though Chen Yiyang accepted Jiang Ming's suggestion, he still internally felt that Tengxu wouldn't proceed with such promotion.

Even if they did, it would likely be more optimized than the mind-numbing type from a decade ago.

Perhaps it was Zhang Chunyun's eagerness to succeed.

The public testing for Star of Yuan Meng proceeded rapidly.

After the initial test, it directly transitioned to paid testing.

The paid testing lasted merely a week before moving to public testing.

In general game development stages, initial testing is technical testing.

Mainly assessing the overall framework of the game.

After testing, adjustments are made based on various feedback, followed by another test.

Recruit players to check for major issues in details, copywriting, and UI.

After these two tests, a third paid test is conducted, primarily assessing players' willingness to pay and the rationality of the payment model.

However, Star of Yuan Meng not only had a very short first technical test, but also skipped the second test, proceeding directly to public testing after the third test. 𝓯𝓻𝒆𝙚𝒘𝓮𝙗𝓷𝒐𝓿𝙚𝒍.𝙘𝓸𝙢

Still, Chen Yiyang didn't underestimate the game just because Star of Yuan Meng skipped the second test.

Because Tengxu's promotional matrix started to exert its power.

On every platform, one can see Tengxu's game reservation reminders.

Jiang Ming was right; Tengxu's approach this time really was the same old mind-numbing promotion.

Furthermore, Tengxu directly spent significant real money to bring in new players.

On the Qiuqiu platform, if players reserve the game, download it, and play a few matches, they can earn several dozen Q coins.

Although Q coins aren't real currency, these can be directly used as virtual currency in Tengxu's other games.

It can only be said that Tengxu went all-out this time.

And this game's promotion truly spans all age groups and fields.

They not only employed real-life stars to aid in promotion, but several of Tengxu's popular games also launched collaborations with this game.

Their momentum was unmatched at the time.

Randomly click on any video platform, and you'll find that all the creators, vloggers you follow released videos today.

You might think everyone coincidentally updated together, but upon watching the videos, you'd find they're all straightforward ads for Star of Yuan Meng.