Celestial Master： I Have an Otherworld-Chapter 138 - 56: Macho Man

Half a month later.

With the addition of the official employee Wen Lei, Square Porcelain's business finally began to get on track.

Two sales points have already started operations, with a storefront on the commercial street acquired at a price of twenty million, while the one in the trade city is leased.

Since the commercial street location was already a luxury sales point, the interior wasn't outdated, so with minor changes, it can be ready for a grand opening.

Wen Lei suggested,

setting up a subsidiary focused on asset management.

Future acquisitions of physical stores and real estate investments could be placed under this subsidiary, and then leased by the subsidiary specializing in selling porcelain.

This way, financial transactions can yield considerable tax deductions and make management more convenient.

Additionally,

the recruitment of sales personnel, customization of employee uniforms, the five social insurances and one housing fund, holiday arrangements... everything is proceeding in an orderly manner.

One can only say,

Having a competent assistant can save a lot of time.

"Boss Fang,"

The image of Xia Hong, healthy and full of energy, appeared on the phone.

She was as bold in her dressing style as ever, wearing tight-fitting clothes that accentuated her impressive figure, as she practiced soft yoga.

Her shapely figure in various enticing poses was quite mesmerizing.

However, her expression remained serious and businesslike.

"Did you see the copy I sent you? What do you think?"

"It's great."

Fang Zheng, dressed in sportswear with headphones and a cap, was jogging along the street with his phone, saying:

"Why can't Xia Country have luxury goods? What should our luxury goods look like? Thunder Walking Red Porcelain, a pinnacle creation of porcelain with a thousand-year heritage, a legendary piece revived by a noble family with a century-old porcelain-making tradition..."

"It really got me fired up."

Since the aim was to make 'Square Porcelain' the top luxury brand of Xia Country, it certainly needed some promotional rhetoric.

Moreover...

Why shouldn't Xia Country have luxury goods?

If foreign bags made of cheap leather sell for hundreds of thousands, then shouldn't porcelain with a thousand-year tradition sell for ten thousand or even hundreds of thousands?

As for the century-old tradition...

The Fang Family has indeed been making porcelain for over a century, though it was mostly in decline.

At least he was convinced.

"As long as Boss Fang likes it," Xia Hong chuckled lightly:

"The copy was crafted by a promotional expert. If there are no issues, I'll send it to the newspaper and let the media outlets improvise based on the copy."

"Newspaper?" Fang Zheng paused slightly:

"Do they still have subscribers?"

In his impression, reading newspapers seemed like a habit from a long time ago, and now not many people subscribe to newspapers.

"There are still some,"

Xia Hong smiled:

"And those who still read newspapers usually have some financial standing and trust the traditional newspaper promotions."

"Besides, newspapers have some channels that current media can't compete with."

"The key is..."

"It's cheap!"

Fang Zheng nodded silently. 𝕗𝚛𝚎𝚎𝐰𝗲𝗯𝗻𝚘𝚟𝚎𝗹.𝕔𝐨𝕞

Traditional print media isn't just on the decline; it's almost at the bottom. For just a few hundred thousand, you can get a column in a major newspaper.

As for media outlets...

The Douyin and WeChat public accounts Xia Hong sent over, all on the luxury goods track, can charge hundreds of thousands for a single video.

Some of them have only a million followers, with quite a bit of inflating.

"We can get an annual package deal with the media outlets; the top two with the most followers cost a million a year, including at least eight videos with a minimum view requirement, ten posts significantly related to Square Porcelain, and two fan benefits..."

Xia Hong twisted her waist, intentionally or unintentionally revealing her ** and said:

"For a bit less, a hundred thousand can seal the deal."

"Ha..." Fang Zheng chuckled lightly:

"No wonder so many people are doing live streams and short videos now; the money comes in fast. A single endorsement can earn tens of millions a year... even the top stars aren't any different."

"Hmm..."

He squinted slightly:

"Why not find some celebrities?"

"I'm not familiar with celebrity affairs." Xia Hong straightened her back and, due to her large movements, was slightly out of breath:

"If Boss Fang is interested, I can try to make contact."

"No need," Fang Zheng shook his head:

"I have some connections on my side."

Having graduated from an art school, there are plenty of people in his alumni group who have contacts with celebrities, and Wen Lei even has contact information for a few stars.

In fact,

endorsement fees for celebrities aren't very high.

The majority of endorsement fees are contracts lasting two years, where third- and fourth-tier celebrities earn only hundreds of thousands every two years, sometimes even less than a single video from a media account.

Only a few of the top-tier stars exceed ten million in endorsement fees.

In total,

there are only about ten of them.

With a few million, you can almost pick anyone.

And luxury endorsements have always been the first choice for celebrities; it's less demanding and comes with more perks, though the spokesperson fee is indeed lower compared to fast-moving consumer goods.

Fang Zheng quickly thought of a few targets in his mind.

Tradition!

Wealth!

Luxury...

Those who fit the criteria for luxury porcelain are mostly older artists, and their endorsement fees aren't high.

It's just that their age makes offline activities less ideal.

Additionally, a few female celebrities and influencers could also help expand Square Porcelain's influence.

"To cooperate with the promotion, I've already applied for a few porcelain industry appraisal events for Thunder Walking Red Porcelain. We should be able to win awards."

Xia Hong laughed and said:

"Having not been in the industry for a few years, the awards are becoming more and more perfunctory."

"A few years back, there were still influential events. Now, as long as you show up, you get an award, whether it's a design award or an art award, they have a bunch to impress people, though the registration fees are rising every year; they probably rely on those fees to survive."