Charm point maxed out, inheriting game assets-Chapter 1560 - 551: The Path to Branding

Monday, October 16, 2023.

The sky in Rong City still carried the coolness of the early morning at 8:35 AM.

The subway line 1 slowly came to a stop at Financial City Station.

Zhang Yunjing walked out of the subway exit and headed towards the company building.

At 29, she is a product manager at an internet company, with a love for clothes, food, and limited-edition mugs.

A heavy user of Little Red Book, she enjoys documenting life’s details and sharing fashion tips.

With Su Yu’s songs playing in her earphones, and after browsing her friend circle, the Yintai Center office building came into view.

She took the elevator up to the company, clocked in, and settled at her workstation.

"Yunjing, there’s a coffee shop that just opened nearby. They say the environment and taste are great. It’s been trending on Douyin for its photogenic quality! Shall we go and try it?"

Her colleague Zhang Wenwen, sitting opposite her, leaned over and spoke with excitement in her voice.

Hearing this, Zhang Yunjing perked up, "Sure, let’s go."

Checking out new spots is one of her hobbies, especially such stylish boutique cafés.

She packed up her things, and took the elevator straight to the first floor.

She bypassed the atrium and walked past several brand showcases before a coffee shop with a strong sense of design appeared in front of her.

[Glimmer Coffee]

Located at the corner of the first floor of the building, large floor-to-ceiling windows made the space bright and open, with the sophisticated interior and soft-lit wooden tables and chairs faintly visible inside.

She pushed open the coffee-colored glass door, and gentle jazz music flowed out, the air filled with the aroma of coffee and a slight burnt fragrance of pastries.

The layout included an open bar, operation area, quick grab zone, office area, and seating area.

The wooden tables were smooth, the sofas soft, with a gray and white color scheme complemented by warm yellow lighting, exuding modernity combined with fashion and elegance.

The first impression was excellent.

Zhang Yunjing quickly glanced around, estimating the place to be at least 200 square meters, with standard boutique business café configurations, hitting all her high points.

Because it was new, there weren’t many customers yet, so the two casually chose a window seat.

Zhang Yunjing ordered a signature "Glimmer Special," gently blew on it, and took a sip.

The taste was smooth, with full fragrance.

"So good!"

She couldn’t help but exclaim, then took out her phone, opened the camera app, and started taking photos for her daily check-in.

As she was immersed in the ritual of checking in, a crisp sound of footsteps came from the entrance.

"Click, click, click—"

Soon, a gentle yet charismatic voice rang out: "Good morning to the two beauties. We’re having a promotion now. If you take photos, check in, and share on social media, you can get a free croissant. You’re welcome to participate."

They looked up to see a tall and attractive figure.

She was dressed with intellectual elegance, with stunning features, long black hair draping over her shoulders, exquisite makeup, and an elegant demeanor.

Like a female CEO straight out of a TV drama.

Zhang Yunjing was momentarily stunned, quickly nodding in response, "Sure, thanks. Can I use Little Red Book?"

"Of course, you can." The woman lifted the corners of her mouth slightly, smiling gracefully.

Soon, a waiter walked over quickly.

Zhang Yunjing heard the waiter address her as "President Xie" with respect, clearly indicating that she must be the owner.

She had to admit, her looks and demeanor matched the style of the shop perfectly.

She showed her post and successfully received her croissant.

While eating, she curiously searched online.

She discovered that it was a national chain brand.

Headquartered in Yan City, they currently have branches in major tier-one cities and are gradually opening more, with the Rong City location being Glimmer Coffee’s third flagship store with the highest standard of decoration.

No wonder it’s so exquisite!

She chatted with her colleague for a while. 𝗳𝚛𝚎𝚎𝘄𝕖𝕓𝕟𝕠𝚟𝚎𝕝.𝗰𝕠𝐦

Zhang Yunjing opened Little Red Book and refreshed the homepage.

Suddenly, a post caught her eye.

Title: "HEYI STUDIO’s Chinese Brand Name is Decided by You! Shareholders, Come Choose a Name"

The main image featured a brand logo that was beautiful, exquisite, and eye-catching.

However, Zhang Yunjing wasn’t very interested in such content and was about to scroll past when she suddenly paused.

She noticed the author of the post.

"April?"

This was an ID she was very familiar with.

She was one of the first followers of the account, having left a comment on the first post: [No matter how you change your name, it won’t work unless you lose weight first.]

During this process, she also became a fan and cyber advisor to "April," frequently interacting in the comments.

She witnessed the transformation and rise of this "electronic pet," turning into an attractive man, soaring from single-digit followers to over 30,000, which was incredibly impressive.

It was also extremely satisfying and gratifying.

His transformation was so significant, so successful, it felt like she had activated a cheat code in a game.

As someone in a product role, she is very sensitive to operational logic.

According to conventional development paths, "April" should have turned to product endorsements or sponsorships by now, becoming a stable minor influencer.

With a monthly income exceeding ten thousand, continuing to grow, he could have made it his main career.

But to her surprise, he started to adopt a laid-back approach at the peak of popularity, even stopping updates at the beginning of last month.

Like other fans, she sent DMs, urging for updates, commenting, but there was no response.

Gradually, he faded from visibility.

Now, seeing this name pop up again suddenly piqued her intense curiosity.

She quickly clicked into the post.

The text came into view.

[HEYI STUDIO is a mid-to-high-end women’s brand, with a style leaning towards simplicity, sophistication, and a touch of luxury. We hope everyone can help us come up with a suitable Chinese name... If adopted, you will receive our first batch of clothing for free trial, a co-creation commemorative card/badge...]