Daddy's Gourmet Shop-Chapter 330 - 320: Deliberately Creating Scarcity Marketing

Chapter 330: Chapter 320: Deliberately Creating Scarcity Marketing

Inside the Delicious Restaurant.

Huang Tao specially made one hundred and fifty servings of stewed preserved vegetables and meat so that more new and old customers could taste the flavor, but it still wasn’t enough to meet the demand...

When the last serving of stewed preserved vegetables and meat was ordered by someone, the customers behind, upon learning this little piece of news...

"Ah... no..."

A wail that pierced the sky, spread from the front of the ordering line to the end of the queue outside the shop.

It’s heart-rending!

The hearers couldn’t help but feel a tightness in their chests.

Having witnessed such scenes before, Wang Zhoubin understood immediately upon hearing this heart-wrenching wail. Deep inside, he was mostly praying for the queuing customers to show some mercy and order carefully.

In this way, when they come over later to buy, there might still be a glimmer of hope.

"What’s going on?"

Sun Linhai, hearing this heart-wrenching wail for the first time, thought something bad must have happened in the Delicious Restaurant, so he rushed over immediately.

Just leaving a sentence: "Zhoubin, let’s go have a look."

Seeing this, Wang Zhoubin wanted to stop his old partner.

But alas, his old partner was running like the wind, really fast, and was about to reach the queuing crowd.

What else could he do?

He had no choice but to follow.

Sun Linhai, who had run to the queuing crowd first, grabbed someone queuing at the entrance, and asked anxiously, "What’s going on? Did something happen?"

The customer responded sadly: "Officer, I’m telling you, Boss Huang’s stewed preserved vegetables and meat is sold out, completely sold out..."

What the fog!

The wailing is for this?!

Understanding the reason, Sun Linhai found it a bit hard to comprehend!

He looked at these queuing customers with a face full of black lines.

But he couldn’t bring himself to criticize them.

To be precise, he didn’t dare to babble.

Because he faintly felt that all the queuing customers exuded a strong sense of grievance, just a matchstick away from exploding.

To avoid causing public outrage, he had to swallow his words.

Although these queuing customers felt full of disappointment inside, they did not lose their fighting spirit due to missing out on the stewed preserved vegetables and meat. Instead, they were more determined, thinking that they must taste it at noon tomorrow.

"I’ve decided. I won’t open my shop tomorrow morning. I’ll just wait at the entrance of the Delicious Restaurant. I don’t believe it, I won’t be able to get some!"

"Didn’t they say they’d make more? Is this it? Could Boss Huang be doing this purposely as a scarcity marketing tactic?"

"With Boss Huang’s cooking skills, he doesn’t even need such tactics. Although he has now hired three assistant chefs to help with the kitchen work, the main chef is still only Boss Huang, and with so many dishes, how much can they make? Increasing the stewed preserved vegetables and meat from 80 servings at noon to 150 servings is already quite a feat."

"What a good point, making it hard to refute, but I still really, really want to try it!"

"Ah! I’ll just have to wait till tomorrow, hoping I can buy some then!"

Listening to these customers, it’s the first time Sun Linhai saw customers so regretful for not being able to eat their desired food.

This also made him more expectant of the food inside the Delicious Restaurant.

At this point, Wang Zhoubin approached, and seeing Sun Linhai’s expression, he knew that his old partner already understood the situation and that he didn’t need to explain further. He smiled and said, "Let’s go queue up too."

"Alright!"

They both quickly joined the queue.

Waiting in line!

Hoping that when it’s their turn, there will still be some left!

Meanwhile, inside the Delicious Restaurant.

After placing his order, Jiang Han picked up a tripod and held up his phone, greeting the viewers in his live stream.

"Yeah, that’s right, all viewers in the live stream, I am now at the Delicious Restaurant here on West City Old Street. Today is the reopening day after the restaurant’s expansion and renovation. Boss Huang has specially prepared some new dishes for it: sesame dumplings in the morning, and stewed preserved vegetables and meat at noon. Although I was busy with work at noon and couldn’t come to buy some, lucked out tonight and got a serving of stewed preserved vegetables and meat, which will be delivered shortly. I’ll taste it for everyone then."

Jiang Han explained to his phone, the camera switched to the rear-facing lens, and he smiled and said, "Live stream viewers, look at this: the restaurant maintains its previous minimalist style in the renovation, with the kitchen still being semi-open, but it’s much bigger than before..."

After introducing the renovation of the shop, he switched back to the front-camera, mentioning a personal story about being fined by the traffic police.

Since a live stream preview was released in advance, many active fans gathered in the live stream at this time. After all, they had nothing to do while eating and watching a live eating challenge perfectly suited their interest.

Currently, a lot of bullet comments were floating on the screen in the live stream:

[It’s Jiang’s live stream time again, which also means it’s my meal time, hehe~]

[Jiang’s luck is through the roof tonight! He actually got the new stewed preserved vegetables and meat. So envious.]

[I queued up at noon but couldn’t get the stewed preserved vegetables and meat. I have to work overtime tonight, and can’t come, so Jiang, please taste it for me.]

[Ahh... I just heard Jiang mention that Boss Huang has new dishes, so I hurried to check it on Weibo. I’m really tempted by the stewed preserved vegetables and meat. Sob, sob, the kid is craving so much, even the food in my hand doesn’t seem appealing anymore!]

Jiang Han smiled at the bullet comments, turned his head, and saw the waiter waving at him. The dishes he ordered were already on the table, and with a turn of the camera: "Wow, since the expansion, the serving speed has been a lot faster than before. The server has already brought the dishes over. Let’s go eat!"

Li Chengzhan smiled and said, "Sir, your stewed preserved vegetables and meat, Triple-flavor Braised Meat Rice, Braised Prawns in Oil, Single Serving of Honeyed Ham, and Nourishing Fish Soup are all served. Enjoy your meal."

"Okay, thank you."

After Jiang Han finished speaking, he placed the tripod on the table to set up an appropriate camera angle.

The beautifully presented food in the video, coupled with the high-definition pixels perfectly capturing every tiny detail in the live stream, made it all the more enticing.

Next up, it’s time for the audience in the live stream to be in pain and happiness together.

The comments were moving quickly:

[Wuwuwu, my mom asked me why I was licking the screen, I said I was virtually eating stewed pork with dried vegetables!!!]

[Looking at this dish of visually and aromatically appealing stewed pork with dried vegetables, I just feel that without two bowls of white rice, it’s hard to stop myself!]

[The host eating it = me eating it, no no no, just talking about it makes me feel humble to death.]

[Drooling, drooling, if it weren’t so far away, I’d really want to go over there and have a taste!]

"Dear audience in the live stream, we’re always eating stewed pork with dried vegetables, and this dish is really tempting me. This reddish-brown pork is so comforting, let me try a piece first."

Jiang Han picked up a slice of meat, put it in his mouth, and instantly felt his taste buds enveloped by a rich, slightly sweet, salty umami flavor.

He then took a gentle bite.

The lean meat was not tough, and the fatty meat was not greasy; it was incredibly soft, melting right on the tip of his tongue.

In the fine tasting, there was a unique aroma of pickled dried vegetables.

He couldn’t help but scoop a mouthful of rice.

Then he unconsciously used his chopsticks to pick a piece of pork skin with dried vegetables and started eating.

During this time, he didn’t say a word, completely immersed in the food.

Being an experienced live streamer, as he was setting up the tripod earlier, he specially adjusted the position so the camera could capture the full view of the dishes on the table, as well as his upper body.

At this moment, the comments were rolling in quickly again:

[Wow, seeing Jiang’s eyebrows and eyes relax after the first bite and that look of enjoyment, I just know this stewed pork with dried vegetables must be particularly delicious.]

[I want to have the same experience. Immersive eating live streams are indeed the best!]

[Well done, Jiang. You’ve succeeded in making me drool. Tell me, how are you going to compensate my craving bugs?]

[Seeing Jiang eat so deliciously, even through the phone screen and internet cable, I wish I could dive in and eat this table of food!!!]

Jiang Han snapped back to reality and noticed he’d eaten quite a bit of food without interacting with the fans in the live stream!

He looked up, displaying an awkward yet polite smile, saying: "Dear viewers of the live stream, I’m sorry! Once I started on the stewed pork with dried vegetables, I couldn’t stop, completely captivated by the delicious food on the table, and forgot to share the taste experience with you all."

[No worries, no worries, we understand. Eating Boss Huang’s food is such an enjoyable experience.]

[Only Boss Huang’s food can make our Jiang show such an elated expression!]

[Jiang, even if you don’t share verbally, I can tell from your way of eating that Boss Huang’s stewed pork with dried vegetables is very tasty!]

Jiang Han saw that the comments were friendly, and he continued with a smile: "This stewed pork with dried vegetables is truly amazing. It’s the best I’ve had in my twenty-plus years of life. The pork melts in your mouth without being greasy, the lean meat isn’t tough, it’s salty and umami with a hint of sweetness, and there’s that unique aroma of pickled dried vegetables. It’s a bit like eating plum vegetable pork belly, but the chunks of this dish are bigger than those in plum vegetable pork belly, making it more satisfying to eat..."

As he spoke, he couldn’t help but take another bite.

The live stream fell silent, yet the comments were very enthusiastic.

[Hello, is this 119? There’s someone here tempting me with food!]

[Watching the host eat is such an enjoyment, and the description just makes it smell better, I wish I could rush over to eat right now... forget it, I can’t get there, I’m from another city!]

[I want to eat, I want to eat, desperately want to eat...]

The heat in the live stream continued to rise, with more and more people online. Many clicked in out of curiosity after seeing the recommendations on the homepage.

Originally, they came to take a quick look and then leave.

But they were hooked by this tempting interview, and seeing how deliciously the host was eating, they couldn’t help but stay and keep watching.

Many viewers watching the live stream saw the delicious food but couldn’t eat it, so naturally, they wanted to express something.

So...

Many of them turned to Weibo, lamenting and complaining about their cravings.

Even the accompanying pictures were directly screenshots from the live stream.

Meanwhile, Huang Tao, busy in the kitchen, saw that the old customer Jiang Han was live-streaming in the restaurant.

He thought this live stream would surely help promote his restaurant.

At this moment, he remembered his "famous" task.

Without stopping his hands, he used his consciousness to open the task and check the progress of "fame spreading far and wide."

Jiang City: 10000/10000 (completed)

Lin City: 9995/10000

Lu City: 9991/10000

Jia City: 9987/10000

Shao City: 9967/10000

Wow, not bad!

The progress has increased so much!

If nothing goes wrong, it might be completed after tonight’s business ends.

He knew very well that the reason the progress increased so much was thanks to Jiang Han!

As his thoughts raced, the progress suddenly reached its limit.

Consequently.

A cold voice echoed in his mind.