Divine Lucky Star-Chapter 267 - 1000000

Chapter 267: Chapter 267: 1000000!

Chapter 267: Chapter 267: 1000000!

“Brother Hao, you must have slept so comfortably…” Xia Xueqi, like she was sleepwalking, complained miserably, “I didn’t sleep at all last night! Do you have any idea how many calls I received last night and this morning?”

Wang Hao widened his eyes: “How many?”

“A full two hundred and six!” Xia Xueqi’s expression was on the verge of tears: “The phone never stopped ringing! Countless people asking if there were any spots left for today’s auction, and of course, there were those causing trouble and even threatening me…”

Wang Hao: “…” Damn, thankfully I found an agent back then! Otherwise, answering all these calls would’ve killed me!

“So now…” Wang Hao glanced at Xia Xueqi’s phone in her hand: “No more calls?”

“Yeah,” Xia Xueqi’s body swayed as she spoke: “Phone’s battery died, so of course, no more calls…”

Wang Hao: “…” Look at this poor thing.

“Don’t worry, after the ad auction, I’ll give you a raise!” That certainly was needed, and speaking of which, this girl’s character is quite good, deserving a bit of extra care: “Why don’t you take a nap now?”

“Sleep? What sleep?” Xia Xueqi staggered into the restroom: “The ad auction is about to start, I’m going to put on makeup now, and after the auction, I’ll report the work of this period to you before I sleep… I’m all in today!”

You could tell she was really worked up—the fact she used the term “I’m all in today” says it all!

Wang Hao: “…” That’s terrifying, really terrifying!

Half an hour later, inside the grand conference room of the Zhenan TV building.

By then, the room had already gathered more than forty people, almost all of whom were CEOs and vice-presidents of large companies, including various executives, coming for one purpose only, the “If You Are the One” ad spot auction!

“Ha ha, Li, you made it?” Zheng Qitian greeted Li Mingnan, who seemed downcast, with a laugh: “So, did you manage to grab an auction spot yesterday?”

“Don’t even mention it, I didn’t…” Li Mingnan felt utterly defeated and said dejectedly, “I was just too slow, some of the executives sneakily got in first…”

“Yeah, we should definitely criticize that!” Xu Yingcai said with a beaming smile: “I told you so, you snooze, you lose. You didn’t act quickly, and now you’ve missed a great opportunity. You’ll have to wait at least another year.”

Inevitably, the phenomenal retention rate of “If You Are the One” drew in executives who, if they were interested in buying ad spots, would definitely apply for auction slots as soon as possible.

Unfortunately, Li Mingnan had previously mocked the show for not being good enough—now he was slapped in the face, figuratively speaking!

“Enough talk, let’s go inside,” Zheng Qitian said with a smile, walking towards one of the eight frontmost seats where executives like him, holding auction slots, were seated.

As for Li Mingnan, he would probably have to just watch the excitement from the back.

Soon, the clock struck ten in the morning, and the “If You Are the One” small-scale ad spot auction officially began!

Since this was more of an internal auction, there were no journalists present. The venue was quite simple—just two rows of chairs with a display stand at the front, and of course, a big screen.

Xia Xueqi gracefully walked onto the stage; after careful makeup, she looked much more normal.

After glancing at the executives present, Xia Xueqi smiled and said, “Welcome everyone to the ‘If You Are the One’ ad spot auction. I am Xia Xueqi, agent for Teacher Wang Hao.”

The executives in attendance responded with enthusiastic applause, as Li Mingnan hung his head dejectedly: “I’m not part of this…”

“Since this is a small-scale auction, and everyone here was also present yesterday, I won’t say much,” Xia Xueqi continued to smile: “So now, let’s start the auction.”

With a pause, she resumed with a smile: “We have only four premium spots for auction, listed in order from smallest to largest. There is one episode per week, which means there are fifty-two episodes per year. Of course, the Ritian Group’s official website has now launched, and ‘If You Are the One’ will be rebroadcast there, so the advertising effect is quite impressive.”

With her introduction complete, the executives present were already quite excited.

After all, this was the record-breaking show that could still reach a 6.6% viewership rating at midnight, and now almost all the entertainment news was about ‘If You Are the One’s’ ratings, believed to rise even further in the future!

Advertising during such a show would naturally have great effects.

“We all understand,” Duobao Group’s president, Zheng Qitian, said with a smile: “Miss Xia, please start. It’s clear you’re quite tired too—I heard you haven’t slept since yesterday.”

“Thank you for your understanding, Mr. Zheng,” Xia Xueqi smiled, then turned on the big screen, which displayed the live “If You Are the One” set, with the camera angles focusing more on the surrounding walls. Xia Xueqi explained: “The first ad spot, banner posters on the walls. This spot will get eight shots per episode. Starting bid is one hundred and ten thousand per episode, with increments of five thousand. Please place your bids.”

I must say, the first ad spot at the opening of the auction was hugely attractive to the people present, but it was actually the smallest…

All the executives in the back who didn’t qualify to participate in the auction swallowed their saliva like crazy—the effectiveness of such an ad spot was beyond doubt, and whoever snagged it would make a fortune, damn!

Li Mingnan: “I’m not in it…”

“Mr. Zheng, this ad spot is pretty good,” Xu Yingcai said with a smile, “Do you have any thoughts on it?”

“Let’s pass on this one,” Zheng Qitian shook his head, “This spot is nice, but I’m more interested in the ads later on.”

“Yeah, I’ll wait and see too,” said Xu Yingcai, “No rush.”

At this moment, the bidding among the guests had already started—

“One hundred and five thousand.” “One hundred and ten thousand.” “One hundred and twenty thousand…” “One hundred and sixty thousand.” “One hundred and eighty thousand!”

After all, this was just a warm-up act. In the end, the ad spot sold for two hundred and thirty thousand per episode for a year.

“Next up is the second ad spot,” Xia Xueqi continued with the introduction of the second position, which was situated above the lights on the podium in front of the twenty-four female guests: “Twenty-four podium lights, each bearing the same word, suitable for displaying a company’s name in the ad. The camera lingers on it for about twenty to thirty times per episode. The starting bid is one hundred and fifty thousand per episode, with increments of five thousand. Please place your bids.”

This spot was indeed much stronger than the first, and several of the executives below immediately began a fierce competition.

“One hundred and fifty-five thousand!” “One hundred and seventy thousand!” “One hundred and ninety thousand…” “Two hundred and forty thousand!” “Two hundred and sixty thousand!”

To be honest, Zheng Qitian was also tempted by this position, but after thinking it over, he shook his head again—this was only the second one, what sort of spots would be coming up next?!

The ad spot finally sold for three hundred and fifty thousand per episode.

Li Mingnan: “Still not my share…”

After the first two spots were sold, the main event finally arrived!

“The third ad spot,” Xia Xueqi tapped the big screen, and this time the third ad spot finally appears: “An icon in the bottom right corner of the screen, continuous throughout the entire show until the end. The starting bid is three hundred thousand, with increments of twenty thousand. Please place your bids.”

As soon as this ad spot came out, the whole venue first fell silent, and then it exploded!

“God! This ad spot is definitely the most powerful one!”

“Yes, this position is incredibly potent! That viewership, and it’s continuous throughout! Argh, I don’t have a slot!”

This time, Li Mingnan’s saliva was practically dripping: “This spot is just… damn, still not my share ah ah ah ah!”

Seeing this ad spot, all the remaining six qualified executives got excited!

The effectiveness of this ad…

An executive didn’t hesitate to start the bidding: “Three hundred and twenty thousand!”

The others followed suit quickly: “Three hundred and forty thousand!”

“Four hundred thousand!”

The crowd kept raising the stakes, and in the blink of an eye, the price was jacked up to seven hundred thousand.

And at this juncture, Xu Yingcai decisively raised his bidding sign: “One million.”

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Silence! Everyone in the place fell silent.

For this ad spot, Mr. Xu, Xu Yingcai, actually offered one million!

Fifty-two episodes a year, that’s fifty million! Fifty million! Spending fifty million in a year on advertising, oh god!

Faced with this number, the few executives at the venue were stunned.

They simply couldn’t afford to top this price.