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Domination in America, Starting from being a Boxing Champion-Chapter 759 - 551 The Wolf of Wall Street_3
"The Wolf of Wall Street" has been released for ten days, garnering $69.11 million in North America, which is only a moderate performance for a movie that cost over a hundred million to produce.
However, the international box office broke $100 million in ten days, currently standing at $138 million, breaking $200 million globally, which has been a relief to everyone.
The film's production and marketing costs exceeded $130 million; if the early box office was too poor, the company would have to consider losses and would become more conservative in promotion.
Now, with the total box office exceeding $200 million in ten days and an estimated total box office around $400 million, this is without a doubt good news.
But with "The Wolf of Wall Street" doing well at the box office, competitors have likely grown envious and intensified their efforts to smear the film, hoping to cause Lionsgate to take a loss this way.
For this reason, Ivanka specifically called a high-level meeting, demanding the publicity department continue the public opinion battle with competitors, clarifying that spending is no issue, but we must win and ensure the company and film's image are not affected.
Given Warner Bros. Pictures' apparent hostility, the publicity department at Lionsgate Films also actively disparaged Warner Bros.'s recent releases such as "The Hobbit 2," "Gangster Squad," and others.
The publicity department also used tabloids to bring up suspicions of box office fraud when Warner Bros. Pictures collaborated with small independent film companies, and incited a small film company to sue Warner Bros., requesting an investigation into box office data by the Justice Department and the film association.
Although this was not confirmed news, Warner Bros. once again got caught up in a ticket scam scandal thanks to the relentless hype by Lionsgate Films, causing their reputation within the industry to plummet.
After being engulfed in negative reports, Warner Bros. had to spend substantial resources in crisis PR efforts to prevent the situation from worsening, which led them to retract some of their actions against Lionsgate, and negative news about "The Wolf of Wall Street" began to decrease.
After 24 days of release, the North American box office slowly broke $100 million, making it Lionsgate's sixth film in North America to break $100 million this year.
The cumulative international box office reached $250 million, with a current return ratio of 3:1, which is considered a box office hit.
Due to the good reputation of the film, it is considered to have the potential to earn multiple nominations at next year's Academy Awards.
If it performs well at the Oscars, the total box office has a good chance of breaking $400 million.
Lionsgate Films and the other two investing companies can also make a substantial profit.
Meanwhile, "Insidious: Chapter 2," released at the end of October, earned $83.58 million in the North American box office and $79.33 million internationally in over a month, with a global box office of $164 million. Against a production cost of $5 million, the return ratio is over thirtyfold, making it one of the highest-earning films of the year.
It is also Lionsgate's eleventh film this year to surpass $50 million at the North American box office.
Considering the five movies released at the beginning of the year, six during the summer season, four in the fall, and the box office for "The Wolf of Wall Street,"
Lionsgate's current North American total box office has reached $1.32 billion, which is less than $2 billion away from last year's total of $1.48 billion, with still two films, "The Hunger Games 2" and "August: Osage County," in hand.
The performance this year will not be inferior to last year, and according to last year's North American annual box office data, Lionsgate has a very good chance of staying in the top three.
"Not bad, it seems our efforts haven't been wasted," Link said as he put down the newspaper in the Half Mountain Villa.
"Indeed, it's good, but the better we perform, the greater the hostility from the Big Six Studios. Even if we don't have direct conflicts with them, they will take the initiative to attack our movies," Ivanka commented, stirring her coffee with a spoon.
"Our current scale is not much less than that of the Big Six Studios. As long as they dare to make a move, we will dare to counter. We don't have to fear anyone," Link said confidently.
After Netflix's market value returned to over a hundred billion, Lionsgate's market value also increased from over $30 billion to $50 billion, surpassing MGM Studios and not far behind Paramount Pictures.
Although there is still a significant gap with Warner, Universal, and Disney, in terms of cash flow, Lionsgate is in a more abundant position.
Moreover, the current heads of those companies are professional managers, whose power comes from the board of directors. Therefore, they face limitations in their actions, whereas the power in Lionsgate is in our own hands. If the management of the Big Six dares to take risks that could lead to their dismissal, we wouldn't mind retaliating and escalating the situation.
"The end of the year is coming, and it's time for the Oscars lobbying campaign. This year we have too many films to lobby for, and we might be targeted by our peers; it's uncertain how many nominations we can secure next year," Ivanka said.
Link nodded. This year, Lionsgate's publicity effort for films mainly includes "The Wolf of Wall Street," "Dallas Buyers Club," "Rust and Bone," "Her," "August: Osage County," and others. The more movies there are, the higher the cost and difficulty of lobbying. This is also why the company decided to postpone "American Hustle" after considering it.
"Let's take it slowly. Our film quality is high, and getting nominated won't be difficult; it's our competitors who should feel the pressure now," Link said, holding Ivanka's warm, smooth palm.
Ivanka smiled slightly and nodded in agreement.