©Novel Buddy
From A Producer To A Global Superstar-Chapter 390: Change of plans
The studio was quieter now than it had been during the recording sessions. The excitement was still there, but it had settled into something more focused. The collaboration song was done, the snippet had already caused enough noise online to make people restless, and for the first time since they had started working, everyone in the room looked like they could breathe.
Davido stood near the main console with one hand resting on the edge of the desk while one of the producers pulled up a folder of unreleased tracks on the system. The atmosphere had changed from performance mode to listening mode. Nobody was trying to impress anybody anymore. They were just about to sit down and hear the body of work as it was.
Dayo lowered himself into one of the chairs and crossed one leg over the other. Shina stayed near the back, camera still in hand, moving carefully so he would not ruin the mood. He had already learned that some moments were better filmed quietly. This was one of them.
Davido glanced at Dayo and grinned.
"So, my guy, you go hear am now Just tell me if the thing sweet."
Dayo smiled slightly.
"I’ll tell you what I hear."
One of the producers laughed.
"That one mean say if e no sweet, he go still tell you."
Davido pointed at him.
"As it should be. If person no fit tell me truth, wetin I need am for?"
The producer clicked the first track.
A beat rolled into the room through the speakers, rich and clean, with a kind of bounce that immediately made one of the engineers start nodding his head. The hook came in less than thirty seconds later, and Davido leaned back, watching Dayo from the side instead of pretending not to care. Dayo listened without speaking. He was calm, attentive, and still in the same way he always became when he was really studying music.
The first song ended.
One of the men behind the desk exhaled and said, "Club."
Davido laughed.
"Exactly."
The second track started immediately after. This one was smoother, more melodic, the kind of song that felt built for late-night drives and expensive playlists. It still carried his style, but there was something softer in the arrangement. Dayo listened all the way through again, giving no real reaction beyond a small nod halfway into the second verse.
When it ended, Davido looked at him.
"Well?"
Dayo gave the same small nod again.
"Strong."
The next few songs continued like that. Some were loud and easy to imagine blasting from speakers at parties. Some had cleaner structures and obvious replay value. A few felt personal enough that even the people in the room stopped joking while they played. Every now and then Davido would explain how a song came together or which producer had been responsible for a particular beat. The conversation stayed loose, but everyone could tell that what they were listening to mattered.
By the time the fifth track finished, even Shina had forgotten for a moment that he was supposed to be filming. He quickly adjusted his hold on the camera and kept recording.
This is the first time hearing a song that hasn’t been released he couldn’t belive how far he had come.
"This one go mad for radio," one of the producers said.
Another man replied, "Not just radio. This one fit sit for number one for long if push dey behind am."
Davido gave a short smile but said nothing. He was listening to reactions carefully, the way artists always did when they tried to act relaxed but were secretly measuring every face in the room Although there was room for a lot of improvement the songs would hit he didn’t want to sound like a perfectionist but he could still improve but he didn’t.
The next song came in with a harder bounce. Davido’s energy sat on it naturally. There was confidence in the rhythm, the kind that did not need to force itself. Before the hook was even over, one of the engineers slapped the table lightly.
"Ah. No. This one wicked."
Shina smiled behind the camera.
Dayo remained quiet.
That was the thing that always stood out about him. He was never noisy with praise. He listened first. He weighed things. When he eventually spoke, people paid attention because they knew he was not talking just to make the room feel good.
When the final track ended, the room settled into a short silence.
Davido looked around first, then at Dayo.
"So?"
Dayo folded his hands loosely over his lap.
"The album make sense."
Davido laughed immediately, pointing at him with a sigh of relief he didn’t how long he had been holding his breath.
"I knew it."
One of the producers added, "No be small. The thing complete."
But Dayo still had that same thinking look on his face. He was not doubtful. He was calculating.
Davido noticed.
"Wetin happen? You still dey reason something."
Dayo stood up slowly.
"Give me one minute. I need fresh air."
Nobody thought anything of it. The room had been warm for a while, and people stepped in and out of studios all the time. Davido just waved one hand toward the door.
Dayo smiled once and walked out.
Shina, still holding the camera, instinctively shifted as if he might follow, but Dayo gave him the smallest look as he passed, not cold, just enough to say leave it. Shina stayed where he was.
Outside, the hallway was cooler and much quieter.
He leaned one hand against the wall and exhaled slowly.
Then the system appeared.
A faint translucent interface unfolded in front of him, sharp and clear in the quiet space.
[System Interface Activated]
[Music Release Analysis Requested]
[Scanning Current Variables...]
Artist: Davido Project Type: Album Rollout Collaboration Track: Dayo x Davido Current Public Hype Level: Extremely High Snippet Engagement Rate: Explosive Nigerian Blog Activity: High Fan Anticipation: Rising Audience Overlap: Strong Risk of Momentum Clash: Present
The information shifted again.
[Calculating Optimal Release Window...]
Dayo watched silently.
He had already guessed the answer before stepping outside, but guessing and knowing were two different things. If Davido released the collaboration and the album at the wrong time, they would compete with each other. The collaboration was already hot. The album was strong. Releasing them carelessly would split attention and reduce the total impact.
The interface flickered once more.
[Result Found]
[Optimal Strategy]
Release Collaboration Track First Recommended Gap Before Album Release: 7 to 14 Days Momentum Carryover Probability: 91% Album Attention Increase After Lead Collaboration Release: Very High Conflict Risk if Released Together: Elevated Commercial Efficiency of Staggered Rollout: Superior
A second box appeared beneath it.
[Recommendation]
Lead with collaboration single.
Allow public conversation to peak.
Follow with album while audience attention remains concentrated.
This sequence maximizes reach, replay value, chart retention, and cross-market discussion.
Dayo stared at it for another second, then nodded faintly to himself.
"Yeah," he murmured. "That makes sense."
The interface faded.
This was the feature he wanted to check after all it was his first time using it for a work that wasn’t his and he wanted to be sure it worked and it did and also he wouldn’t feature in a song that wouldn’t be popular which was precaution after all he had a reputation to keep.
He stood there a moment longer, just enough to make it look natural in case anyone came looking for him, then he turned and walked back in.
Inside, the room was still alive with casual conversation. Davido was saying something about one of the producers overthinking a bridge section on another track when Dayo reentered.
Davido looked up immediately.
"Ah. You don come back. So talk."
Dayo returned to his chair, but he did not sit immediately. He looked once toward the computer screen where the album files were still open, then toward Davido.
"If I tell you something about the release," he said, "would you listen?"
The room shifted slightly at that.
Davido sat up.
"That one depends on wetin you wan talk."
Dayo finally sat down.
"I’m serious."
Davido nodded after all he was in the industry and he knew the talk of Dayo having something that makes his work hit so he was all ears.
"I know."
Dayo took a breath, not because he was uncertain, but because he wanted the thought to land properly.
"The album is strong. The songs are good. No issue there. But if you release the collaboration and the album together, they’ll step on each other."
Nobody interrupted him.
He continued.
"The collaboration already has attention on it. Blogs are on it. Fans are waiting. People have been replaying seven seconds like hungry men. If you drop the song first, let it breathe, let it dominate discussion for a bit, then bring the album after... the album will land harder."
One of the producers frowned thoughtfully.
Davido looked at him.
"You mean make I use the collab as lead?"
Dayo nodded.
"Yes. Not too far. Not too long. Just enough space for the song to build heat and drag more attention toward the album."
The engineer behind the desk slowly turned in his chair.
"That actually make sense."
Another producer added, "If the single hot first, the album go benefit naturally."
Davido rubbed his chin and leaned back.
"How many days?"
Dayo answered without hesitation.
"One week minimum. Two weeks maximum. Anywhere inside that range is stronger than dropping both together."
Davido was quiet for a few seconds.
Then he laughed softly.
"You sabi this thing too much."
Dayo smiled.
"I listen."
Davido pointed at him.
"No. More than listen. Your timing dey always somehow correct from your past work."
The producer closest to the console nodded in agreement.
"True. Looking at the way social media already dey move, if the collab drops first, that attention fit drag people straight into the album."
Davido leaned forward, elbows on his knees now.
"You really think so?"
Dayo held his gaze.
"Yes. And if you want my honest opinion, dropping both together wastes the advantage the song is already giving you."
That landed.
Davido sat there another moment, then shook his head with a smile that had both disbelief and respect inside it.
"You know wetin? If I no listen to you after all the things I don see, then na me get problem."
He reached for his phone immediately he already planned on asking but it seems Dayo was always ahead of him and gives him what he wants first.
"Make we change am." 𝒇𝙧𝙚𝓮𝙬𝙚𝓫𝒏𝓸𝓿𝓮𝒍.𝓬𝙤𝓶
He started dialing before anyone else could say anything. The room stayed quiet while he waited for the call to connect.
"Hello," he said when someone picked up. "Yeah. I need adjust rollout. No, no emergency. Just shift am. The collab first. Album later."
He listened for a few seconds.
"Yes. The collaboration first. Then album after. Not too long. I’ll send exact window."
Another pause.
"Yes. Start informing PR. Start moving things around. We no go drop both together again."
He ended the call and looked back at Dayo.
"Done."
Dayo nodded once.
"Good."
Davido grinned.
"If this thing land the way you’re saying, I go start suspect say you dey see future."
The room laughed.
Dayo only smiled and lifted his drink.
Shina captured the whole thing quietly. He had no idea what had happened outside or how Dayo had reached that conclusion so quickly, but from the way the room reacted, it was obvious something important had just shifted.
Davido stood and stretched.
"Alright. Since schedule don change, that means the pressure don change too. We need proper rollout now."
One of the producers responded, "That one no be problem."
Davido looked toward Shina.
"And you, cameraman, no go waste this chance. We go need content."
Shina straightened slightly.
"I’m ready."
Dayo turned his head slightly toward him.
"When the teaser for the album starts, record that too."
Shina blinked.
"The album teaser?"
Dayo nodded.
"Yes. Everything. If they’re building anticipation, capture the build."
Davido laughed.
"See as he don already dey plan my promo for me."
Dayo shrugged.
"You’ll need it."
Davido pointed at him again.
"Guy, you too serious."
But he was smiling.
The conversation shifted after that into logistics. Not boring details, but the kind that mattered. Which clip would go out first. How much of the collaboration should be shown before release. Whether the album teaser should hint at the collaboration or keep it separate. What platforms should carry what type of content. Which blogs were likely to push things fastest. Which radio stations would pick up snippets if they heard them early.
Shina said little, but inside he was trying to keep up with all of it. This was no longer just about filming a celebrity walking around Lagos. This was strategy. Timing. Pressure. One wrong post at the wrong time could kill momentum. One small clip at the right time could multiply it.
After a while, Davido walked over to the speaker controls again.
"Make we play the collab one more time."
Nobody objected.
The song filled the room again.
This time everyone listened differently.
Not just as musicians.
Not just as people hearing a good record.
But as people hearing the thing that would now go first. The spearhead. The opener. The track that would kick down the door before the album followed behind it.
By the time the hook returned, even the room itself felt convinced.
Davido nodded as it played.
"Yeah. This one fit carry am."
Dayo did not answer immediately.
He listened through to the end, then said, "It will."
Shina kept the camera steady.
He was filming more than music now. He could feel that much. This was one of those moments people only understood properly after the outcome had already happened. The kind people later called obvious, even though it had not been obvious at all while it was unfolding.
When the track ended, the room slowly came back to normal conversation.
Davido sat down again, calmer now that the decision had been made.
"So we move like this," he said. "Single first. Album after. Everything around the collab starts now. Then teaser for album later."
The producer nodded.
"That’s cleaner."
Another added, "Much cleaner."
Dayo stood, picked up his glass, and looked around once before speaking.
"Then don’t waste the window. The noise is already there. Use it."
Davido smiled at that.
"You hear am? That one no be advice again. That one na instruction."
The room laughed again.
But nobody argued with him.
Because whether they could explain it or not, the decision already felt right.
And outside, where the blogs, fans, radio people, gossip pages, and music accounts were still feeding on scraps of seven-second audio, the anticipation was only getting bigger.
They did not know the plan had just changed inside that room.
They did not know the order of the storm had been rearranged.
They only knew something was coming.
And in that studio, with the song still warm in the speakers and the rollout quietly redirected, Dayo sat back down and let the conversation move on like nothing unusual had happened at all.







