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MTL - 1980s Group-Pampering: Cannon-Fodder Real Young Lady Gets a Divorce and Becomes a Billionaire-Chapter 493 public relations
The proposal of public service advertisement is still very new in this era.
Especially the actors who starred in commercials are all well-known stars nowadays.
It is conceivable that after the advertisement is broadcast, it will definitely attract a lot of attention!
For the TV station, the most rare thing is that such a manpower-intensive and resource-intensive advertisement is provided to them for free!
The leaders of the TV station are of course glad to accept this good thing that came to their door.
…
Blue Gu Group Film and Television Department.
Nowadays, the film and television department of the group has signed a lot of artists, and there are people of all ages.
Because the public service advertisement is purely free, the actors participating in the show do not get any salary.
The person in charge of the department asked the artists to think for themselves. Those who want to shoot public service advertisements can sign up first, and then select actors based on the registration status.
Although they knew that this filming was for nothing, there were still many people who signed up to participate.
Because they know that public service advertisements are advertisements facing the whole society, so the amount of advertisements will be very high, which will help the audience to know themselves and increase their popularity.
So more than 50% of the contracted artists in the film and television department signed up to participate in the public service advertisement project.
The remaining people did not sign up because of the time conflict between commercial shooting and other work they were doing.
Otherwise, they will never miss the participation in this public service announcement!
In this way, the project of public service advertisements is progressing smoothly—
The group did not spend much money in the whole shooting, but it was able to achieve the expected effect.
When the commercials are officially broadcast, every short commercial can see familiar stars.
After each advertisement ends, it can be thought-provoking.
Finally, whether it is the feedback from the TV station or the research conducted by offline reporters among the masses, the results all show the success of this series of public service advertisements!
The actors who participated in public service advertisements also gained more audience popularity.
…
Yunshu clothing brand, people are allergic to the 'poisonous clothes' incident. After the advertisement was broadcast, it changed the audience's thinking.
Many people are thinking about the phrase "don't believe in rumors, don't spread rumors" in advertisements.
They believe in the quality and reputation of Yunshu clothing brand for more than ten years.
Believe in the heroic enterprise that donated materials vigorously during the flood relief.
Such a brand will never harm ordinary people!
In addition to the official quality inspection report published by Langu Group in the newspaper, they inspected hundreds of clothes, fabrics, and dyes of their Yunshu clothing brand one by one, and found nothing that did not meet the standards.
This made the general public finally feel at ease, and believed that the clothes of Yunshu clothing brand can definitely be purchased with confidence!
…
Kyoto, the top floor of the Langu Group building, in the CEO's office.
Lan Shu was very satisfied with the latest one-month sales performance report of Yunshu clothing brand.
It seems that the allergy-causing 'poisonous clothes' has passed.
During this time, the group's public relations department has also been established.
Even after the public service advertisement was broadcast, the public opinion that changed the audience's impression of Yunshu's clothing brand in the later period of the "Poisoned Clothes" incident was guided by the group's public relations department.
Lan Shu is very optimistic about this department where she is temporarily in charge due to the distance.
…
On the other side, Gu Cheng, who is now staying in a small third-tier city in the south, saw that his previous rumors were easily settled by Lan Shu and Gu Jue's subordinates, without them even having to come forward in person!
This made Gu Cheng really feel how capable the people under Lan Shu and Gu Jue's hands are.
At the same time, Gu Cheng also envied Lan Shu for finding such a talent.
On the other hand, I don’t have such a person under my command who can stand on my own, do things, and carry things.
Although this time did not deal a fatal blow to the careers of Lan Shu and Gu Jue!
But it doesn’t matter, the future is long—
Thinking like this, Gu Cheng already asked his subordinates to do another thing...
…
A few days later, bugs crawled out of the sanitary napkins produced by the Yunrou toilet paper factory, the TV series produced by the film and television company under the Langu Group were shoddy, and in the early broadcast of the Xianxia drama, staff and telephone poles entered indiscriminately, and other news reports continued. in the papers—
This situation is exactly the same as the previous "poisoned clothes" incident!
Before the 'Poisoned Clothes' incident, the departments involved in the Langu Group may have to be in a hurry.
But now, the group has a special public relations department to deal with these matters.
Although this department has just been established and the employees in the department have no experience in dealing with emergencies, these people are selected from various departments of the group, with flexible minds and strong adaptability.
Faced with these emergencies, the public relations department took immediate action to find solutions to the problems.
Regarding the incident of sanitary napkin bugs, the department sent special personnel to find out the truth of the incident.
Rumors are all based on one mouth. If the other party has no real evidence and useful witnesses, the public relations department will directly call the police in the name of the company and hand over the matter to the law enforcement team for investigation.
The rumormonger originally did this kind of thing for some money, but now she finds out that she is about to be arrested and interrogated, and before she is sent to the law enforcement team, she has already recruited all the truth!
In the film and television department, there were staff members intruding indiscriminately, and telephone poles appearing in the distance of the screen. The directors and main creators of the original crew stood up and published newspapers to express their apologies.
In addition to this, the original crew members were interviewed by the newspaper and broke the news about the difficulties they encountered during the filming process.
After reading the newspaper, many people can feel the difficulty of the crew and the main creative staff.
Later, in interviews with ordinary passers-by, some reporters said that when these dramas were broadcast, they waited with anticipation every day. This was their youth, and even if there were flaws, it did bring them happiness!
Now, with a sincere apology and feelings, I immediately suppressed those who said that the TV series was shoddy.
Many former viewers said that even if there are goofy scenes in the play, they are just minor flaws that do not affect viewing.
And if the film and television company doesn’t make the show, they won’t even have to watch it~!
So they don't care about those small flaws at all, but they have to thank the crew and the main creators for their efforts to present them with a good-looking TV series.
When the TV stations replayed the old dramas from the previous years, the audience watched them more seriously!
Some people even want to see if they can find minor flaws in the play.
Finally, the criticism of the shoddy TV series disappeared, and the whole people began to spontaneously play the game of "finding fault" in the TV series.
Seeing this, the few local TV stations immediately bought the rights to renew the broadcasting rights of TV dramas, arranged a full range of TV dramas, and broadcast them on TV in turn.
The film and television department of Langu Group also received a wave of copyright broadcast fees because of this.
The newly established public relations department not only solved the impact of the sudden incident on the reputation of the group, but also brought some profits to the group.