MTL - After Buying Marvel, I Became the King of Hollywood-Chapter 197

Kevin picked up the data and looked at it.

On the first day of 76 million, the next day's Harry Potter and the Philosopher's Stone also achieved a good result of 65 million US dollars.

Although the decline is not small, thanks to the fact that the box office data on the first day is too high, even if it falls sharply, it still has a box office performance of more than 60 million US dollars.

Kevin vaguely remembers that Harry Potter's original North American box office seemed to be $300 million. After going through his further intensive marketing, Kevin felt that as long as Harry Potter, he would be able to get the fourth North American box office. The achievement of billions of dollars, even if he did not humiliate this big IP.

Of course, on the whole, Kevin definitely hopes that the higher the box office, the better.

After getting the box office data of the next day, the decline was still acceptable, so Kevin contacted the gold screenwriter he often cooperates with to write the script for the first movie of the big IP of the classic racing movie Fast and Furious.

In fact, the theme of the first part of this film is not clear, but even so, under the direction of director Rob Cohen, the thrilling action scenes still won the North American box office of 200 million US dollars.

And a total of $300 million at the global box office.

This achievement, compared to the production cost of 60 million US dollars, seems a lot, and it seems that it is not very surprising compared to Kevin's other films.

But it's an urban racing film, which means it's only going to cost less.

For the 60 million dollars, Kevin even guessed that the producer might only give 10 to 20 million.

After all, in urban films, there are too many advertisements that can be inserted.

There are no movies that Kevin shot in front of them that are suitable for inserting advertisements, so Kevin has always been an insulator for these sponsors.

However, the Fast and the Furious series is different. The production cost of the Fast and the Furious series prepared by Kevin this time is 120 million, but he is not ready to pay a penny.

He intends to directly recover the production costs through sponsors before the film starts shooting.

I'm afraid I wouldn't even think about changing to another director, but with his name as Steve Kevin, Kevin felt that this $200 million, not only did he not have to pay the cost, but he could even make money. .

Kevin went out and found the company's operations department, and asked them to use the popularity of Harry Potter to announce the news that Fast and Furious was about to start filming.

At the same time, there are also foreign investment, and the specific brands are definitely car dealers, followed by jewelry and other high-end luxury goods.

Kevin's film, the average brand wants to sponsor, is not qualified yet.

The current president of Ferrari America, Aoun Todd, has been struggling with how Ferrari will open up the U.S. market.

The current American, overall aesthetic for vehicles, tends to Toyota and Honda, two well-known car brands from Japan. It is no exaggeration to say that the Japanese have conquered the American car market with their workmanship.

The Japanese car brands are followed by German car brands, followed by Italian and American independent brands.

Ferrari, as a car brand that focuses on high-end users, is not well-known in the United States, and at the same time, it has not been able to market its high brand temperament to corresponding customers, and it will not be able to sell in the United States.

His president is also quite a headache.

While thinking about how to market it in the future, Todd picked up the newspaper on the side at any time.

Find out what happened recently.

In this age when the Internet is not yet developed, the most important channel for them to obtain information from the outside world is these media.

[Harry Potter and the Philosopher's Stone, the new film directed by Steve Kevin, made $54 million at the box office on the third day, still topping the box office chart today, and also the highest box office on the first day of the year movie of····】

[It is said that director Steve Kevin is preparing a new movie. The new movie is an urban drama about racing cars and families. Among the car brands and major luxury brands, director Steve Kevin is seeking Partner · · 】

Seeing this, Todd was instantly refreshed.

Sponsoring a movie is actually a very cost-effective thing, of course, if the box office sells well.

If he were another director, although he would be interested, in fact, he would only sponsor a few cars casually.

But this is Steve Kevin's new movie.

To date, Steve Kevin has many titles in Hollywood.

The king of the Hollywood box office, the boss of Dawn Studios, the boss of MGM, a billionaire, a top Hollywood director, and more.

All of this speaks to the fact that Steve Kevin's movies are such a blockbuster.

Every one of his movies sells like crazy.

The ability to sell peripherals actually proves the influence of his movies on the brand side in disguise.

After all, both are essentially using movies to drive sales of a certain type of thing.

"Come on!"

"President, what's wrong?"

In the secretary's office outside the president's office, a beautiful secretary walked in and asked respectfully.

Todd directly ordered:

"In the name of our company, you immediately meet with the president of Chenxi Films, Dawson..."

"No, ask to see Director Steve Kevin."

"Let's just say that we, Ferrari, are interested in negotiating Steve Kevin's new movie sponsorship."

"Yes."

The secretary immediately went out and started to contact the external contacts of Chenxi Film Company.

After a while, the beautiful secretary walked in.

"President, I have already contacted. The reply from Chenxi Film Company is that Director Kevin will meet with a number of sponsors at noon tomorrow. They welcome us to meet Director Steve Kevin at noon tomorrow."

Todd's heart suddenly tightened.

Their Ferrari company has a thin family background. If they really fight with other car manufacturers, then the result is really hard to say.

Regardless of how expensive Ferraris are, in fact, the most profitable car manufacturers are those Volkswagen brands.

"Well, I see, you and I will go at noon tomorrow."

After finishing speaking, Todd hurriedly called the head office in Italy.

He wants maximum autonomy and adequate financial support.

With the current popularity of Kevin, or the popularity of Harry Potter, the news he released can be said to be seen by almost all brands.

Some interested brands have called Chenxi Movies one after another.

And Kevin chose to let them come to the door to discuss together. Everyone understands the meaning of this. This is the highest price.

Chapter 290 Sponsor in place

If the average director said that, the sponsors would have turned their heads long ago, but Steve Kevin's film, everyone knows, is a great opportunity for the brand side.

Of course, what is even more frightening is that this opportunity falls into the hands of its own competitors.

To know that the total number of customers is so much, if you buy something from a competitor, you will have fewer customers.

Therefore, regardless of whether they are interested or not, these brands have also come over.

Under such circumstances, the time quickly came to the next morning.

Kevin was in the company's internal conference room, silently waiting for the arrival of the major sponsors. This conference room, which can accommodate thirty or forty people, is indeed a little small for entertaining sponsors at this time.

This reminds Kevin that the company building he built with investment is about to be completed. Calculating the time, it should be completed before the summer of next year. At that time, Kevin will be able to move in. Thinking about it, Kevin is still looking forward to it. Woolen cloth.

Under the guidance of the special person, one after another, the sponsors stepped into this conference room one after another. As for the identity of the people present, the minimum is the company's actual vice president.

It has absolute responsibility for this sponsorship. The specific amount and the upper limit have been negotiated within the company for a long time.

As for those who sent people to make up the numbers, they were already turned away by Kevin.

This is Steve Kevin's first movie sponsorship solicitation. If he doesn't even have a real-power vice president, he is obviously not sincere, and he should get out of the way as soon as possible.

Anyway, at the price Kevin was going to ask for, those managers who couldn't make a decision would be a waste of time to come.

After everyone was seated, Kevin swept across and said:

"Everyone, it's all for the right to sponsor the various things used in my new movie."

Everyone nodded in unison.

There are as many as ten of the more than 30 senior executives present, who are in charge of external publicity for various auto manufacturers.

The remaining dozen or so are all kinds of luxury brands. They hope to take advantage of the popularity of Steve Kevin's new movie to promote their brands to the world.

Their unified goal is to get the right to sponsor a Steve Kevin movie.

As for the only sponsor, no one dares to think about this. They all know that the amount of sponsorship must be indispensable when they come here today.

"First of all, I have a request. The amount of sponsorship must not be less than 15 million US dollars. Do you have any opinions?"

The people present changed their colors one after another.

Among them are well-known luxury brands. The net worth of all the companies is only 200 million US dollars. It will cost 15 million US dollars to go up, which is almost one-tenth of the company's capital.

This···

too expensive.

Facing the changes in the expressions of the people present, Kevin calmly said:

"You all think it's expensive, right?"

The people present nodded, all the rhythms were within Kevin's grasp.

"If I say, I only choose two car dealers, three luxury goods at most, no more than five sponsors in total, and also come with a lot of close-up shots, do you still think it is expensive?"

As soon as these words came out, the people present fell into thinking.

Steve Kevin's film is undoubtedly an excellent publicity opportunity. Only by revealing his brand's logo in his film can he prove that he is an absolute big company and a top luxury. , is a luxury car.

is the brand of car people should be using.

As for what kind of brand concept Steve Kevin needs to help them implant, it is a matter of later negotiation, but there is no doubt that if it is a brand of the same audience, if this opportunity falls into the hands of the enemy, it is a very important thing. Dangerous things.

Among the crowd, Todd was ruthless and took the lead in speaking:

"We, Ferrari, are willing to sponsor with a price of 20 million US dollars, and at the same time be responsible for all the places where the car needs to be used in the film."

Todd's words were the first to defeat the balance.

"We are Mercedes-Benz, willing to sponsor $25 million and be responsible for all the cars used in the movie."

"We, BMW, are willing to sponsor $30 million, and we are responsible for all the places where the cars are used."

"..."

The car dealers finished speaking one by one, and then the luxury brands began to speak.

"We, Chanel, are willing to be responsible for the use of all bags, belts, etc. in the show, and we are also willing to sponsor 15 million US dollars."

"..."

The originally quiet conference room suddenly became noisy and messy.

Everyone is actively bidding, trying to win the places for these five sponsors.

Kevin didn't speak, and when they were almost quarreling, he opened his mouth and said:

"Everyone, car dealers, according to your quotations, we have successfully won two car sponsorships in the movie with the sponsorship of $35 million from Ferrari and $38 million from Mercedes-Benz. Qualifications."

"The sponsorship of luxury goods was won by Chanel, Hermes and Tiffany."

"Others, you can leave later. Of course, if you want to have a meal at Chenxi Film Company, I am very welcome. The company's canteen is below. There are various seafood feasts today, and I also look forward to meeting all the brand owners. next collaboration."

After the polite words, they gave up the competition, and the brand parties who felt that the price was too high left one after another.

In the conference room, only Kevin and the heads of five brands were left.

Looking at several responsible persons, Kevin smiled.

It's hard for him not to laugh. These five sponsors, including Ferrari and Mercedes-Benz, have sponsored 73 million US dollars together, plus the 45 million US dollars of the three luxury goods, this is 118 million US dollars dollar money.

The cost has come back.

No, it can even be said that Kevin has already earned his money before the filming begins.

After all, they are also responsible for some of the key props in the movie, such as vehicles for demolition, and others, not to mention the mess, add up to 30 million US dollars.

This is the most expensive part of the Fast and Furious movie.

On the whole, it can be said that the film has not yet started shooting, and the project has not yet been made. With the name of Steve Kevin, he has already earned 150 million US dollars.

That's exactly what Kevin's reputation in Hollywood has been up to for so long.