MTL - Rebirth in a Perfect Era-Chapter 1711 Family business

Nowadays, Ford is at a time of egg pain.

Sometimes it is easy to fall into a weird circle as a business. In the 1.0 era, there were not many employees and small business, but it made a lot of money. As a result, when you were ready to enter the 2.0 era, you suddenly found that there was more labor. The business is big, but the less money is made.

Ford is like that.

When it was glorious, Ford used to be like a day, except for Ford, there were a lot of brands such as Mercury, Lincoln, Aston Martin, Volvo, Jaguar, Land Rover, but the more brands, the lower the profit, and even began to have a major financial crisis .

Ford's own financial department estimates that Ford's losses will increase in the next few years, and that the financial crisis will become more serious until it drags Ford into a corner.

At this time, Ford was like a very successful middle-aged and elderly man, but was dragged down by a large group of weak children. These children did not really want to be old people, but Ford himself did not educate them well. There was no plan for them to succeed so much that these children could only be supported by him.

If it really is a father-son relationship, Ford is definitely not in a position to get rid of the burden, but the key is that being a company is not a father-son, no matter who causes the sub-brands to be weak, for Ford, since there is no ability to help They improve, and the best way is to quickly get rid of all these burdens.

In this way, not only is there no drag, but when you get rid of the burden, you can also go back and forth by selling the money of the sub-brand.

Since last year, the form of the automotive industry has not been very good, especially for established auto companies such as Ford and GM, which have bloated systems, serious internal consumption, insufficient quality control, insufficient product competitiveness, and major defects in the sales network. All businesses are like It's a mess, and I can't understand it at all, I have to cut it off.

In view of the current situation, although Ford wants to sell a few sub-brands, it has not found a suitable opportunity to shoot. In Ford's view, at this stage, I am afraid that there are no auto companies, but also these brands in their hands. Interested because these brands have been reduced to inferior assets.

Now, these sub-brands are like giant babies who have no profitability but have a huge amount of food. Any company that wants to buy it back will not only spend a lot of cash to buy it, the first thing after buying back is to continue feeding These giant babies, otherwise, once the giant babies died, all the inputs would be lost.

Who would add a few mouths to eat in this economic situation?

They are giant infants, and they are all gentle descriptions. In fact, these sub-brands are 10,000 tons of giant monsters. Whoever buys them will ride on their neck. If they have the ability to carry them, then everything is easy to say. , These giant babies could crush him to death immediately.

However, Ford never dreamed that some people really wanted to buy their own sub-brands in this economic situation, and when they opened up, they wanted to buy three.

When Davidson recounted Li Mu's intentions with Bill Ford Jr., chairman of Ford's board of directors, Bill Ford Jr., the current helm of the Ford family, was shocked and dislocated.

He couldn't believe that Li Mu, a representative figure at the forefront of the high-tech industry, would be interested in traditional manufacturing.

I did n’t have contact with the Silicon Valley gang of Internet rich people. These people have eyes growing on their heads, and they are all self-proclaimed masters. I ca n’t wait to buy a pair of shoes with “morality” on the upper to tell you Always stand on the moral high ground.

Bill Ford Jr thinks the people in Silicon Valley are particularly boring. Although they do some really good things, they are really not very interesting.

In general, you tell him about the oil industry, he tells you about the greenhouse effect; you talk about his country ’s will, he talks about LGBT affirmative rights; you talk to him about Ford cars, he talks to you about Prius, and in their group In the eyes, Prius is the future development direction of the automotive industry. All traditional fuel vehicles are the devil that makes global warming.

Bill Ford Jr. hates such bird people most. Everyone is American. Who the **** doesn't know who?

You usually live in a villa in the Bay Area for more than 50 million dollars. The villa consumes thousands of kilowatt-hours of electricity a day. You do n’t know how much greenhouse gas to burn when you send these thousands of kilowatt-hours of electricity. As a result, you go out to drive a Prius Come and tell me about environmental protection? Say global warming? I can go to your uncle.

Because of knowing more about this kind of birdman, Bill Ford Jr. is very dissatisfied with the rich in Silicon Valley and the rich in the Internet. Of course, he also knows that those people are also dissatisfied with himself.

This is why, he couldn't figure out that Li Mu, as the top-level presence in the Internet industry, would be interested in the traditional automobile industry.

This doesn't seem to fit people well!

Moreover, is Li Mu's appetite a bit too harsh? Jaguar, Land Rover, Volvo, he wants to take it all?

It felt as if a vegetarian came to himself suddenly, pointing at a pig, a cow, and an elephant, and said, "Excuse me, how to sell these three, I will eat them all in one breath. "

He took a long time to confirm with Davidson: "Davidson, aren't you kidding me? Li Mu wants to buy three of my brands?"

"I'm not joking with you," Davidson said. "I was commissioned by Li Mu to help him match. If you are interested, I can arrange a time for both of you to sit down and talk."

Bill Ford Jr couldn't help but ask, "Davidson, we are still old acquaintances, can you tell me why Li Mu is interested in the traditional automotive industry?"

"I don't know ..." Davidson said seriously: "I also persuaded Li Mu that the automotive industry is not very good now, and that this industry has no advantages compared to the Internet industry. It has a large amount of capital, a long payback period, Operating risks are higher, but Li Mu doesn't seem to care. "

Speaking, Davidson added, "He should be interested in the automotive industry. I think it should be a personal hobby."

"Personal hobby ..." Bill Ford Jr could not help but said, "If it's a personal hobby, wouldn't it be nice to buy Aston Martin? It's not expensive, and it's all performance cars."

Davidson laughed: "What? I mean you don't plan to sell? If you don't plan to sell, I'll tell Li Mu."

"No, no," said Bill Ford, hurriedly. "Everything is easy to discuss. Since Li Mu is interested, I can talk to him, or we will first send a personal interview to see the wishes and principles of both parties. In general, as long as the price is right, all of Ford's assets can be sold. "

Davidson said: "That being the case, then I will convey your original words to Li Mu, you can communicate first, and then see how to arrange next."

"Okay!" Bill Ford Jr said with a smile, "Thank you for helping me."

Hanging up the phone, Bill Ford Jr. immediately threw his fist in excitement and yelled, "YES!"

Later, he immediately pressed the speakerphone and quick call on the deskphone on the desk, and immediately said, "Lauren, let the members of the board of directors come to my office immediately."

A few minutes later, members of the Ford Group's board of directors came to Bill Ford's office.

Although the Ford Motor Group is a listed company, the Ford family still holds more than 70% through various channels. In the strict sense, this is a family business. Therefore, no matter who the previous CEO is, they are just professional managers employed by the Ford family. Human beings have no independent decision-making power at all on major events.

Because of this, basically everyone who came to Bill Ford's office was a direct member of the Ford family. Most of them were named Ford, and a few were foreign relatives, cousins, or son-in-law of the Ford family.

The office area of ​​Bill Ford Jr. is over 200 square meters. Even if more than a dozen people come in, it doesn't look crowded at all.

After confirming that the board members of the company were present today, Bill Ford Jr. said, "There is a message for everyone to announce."

Speaking of which, Bill Ford Jr. paused and went straight to the topic without delay: "Li Mu, the founder and chairman of Makino Technology ~ www.novelbuddy.com ~, expressed his intention to acquire through Davidson of the Goldberg family. Interested in the three brands of Volvo, Jaguar and Land Rover, which are part of our group, and are interested in packaging and acquisition. "

As soon as this word came out, everyone was stunned.

They were surprised because, like Bill Ford Jr., everyone speculated, and some even suspected that it was a prank in itself.

However, Bill Ford Jr. interrupted their discussion and said, "I know Davidson quite well, and he certainly won't have it out of nowhere. As for Li Mu, there are so many industries in this person, there is no time to engage with us. What a prank, in terms of value, his time is more precious than ours. "

Immediately someone said, "Mr. Li is stupid and has a lot of money. It's better to take this opportunity to knock him."

Bill Ford Jr. asked: "Do you think you are smarter than Li Mu? Blackmail him? If he can be blackmailed by you, he will not have today's net worth. I have only heard of Li Mu knocking on others. Someone can knock him on. If you don't believe me, just look at Google. "

The Ford family members who just wanted to take advantage of the opportunity to knock Li Mu for a moment, immediately stunned.

Bill Ford Jr. is right. If Li Mu were to make a fortune on anyone, his company wouldn't be where it is today.

On the contrary, Li Mu is simply an individual. He is extremely precise in calculating others' calculations. If he wants to knock him, he will definitely be unlucky.

At this time, Bill Ford Jr. said: "I didn't call everyone to ask everyone's opinions, but to tell everyone about it, and to tell everyone my attitude. As long as the price given by Li Mu is appropriate, these three brands, We'll do it immediately! "