MTL - Rebirth in a Perfect Era-Chapter 1720 New sales model

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To make an appointment with Chen Wan, Li Mu just hung up her phone, and the phone rang quickly.

This time it was Elon Musk who called.

Li Mu quickly answered the phone and asked him: "Elon, have you met someone from Ford?"

"I've seen it," Elon Musk said. "I talked to them late today, and it's already late at night in Michigan."

Li Mu busy asked: "What's the situation?"

Elon Musk said, "Ford still has sincerity here, and I know you better, and know your style of doing things, so they can accept the installment method. As for the quotes they give, the three brands add up. That's $ 7 billion. "

"$ 7 billion?"

In fact, Li Mu didn't know how much Tata bought Jaguar Land Rover, and how much Geely bought Volvo, so he asked him, "What do your team think of this offer?"

"Unrealistically high." Elon Musk said: "At present, Jaguar Land Rover is consolidating financial statements, coupled with a loss at this stage, so we feel that its actual price should be around 3.3 billion US dollars. No more than $ 3 billion. "

Li Mu said, thinking for a moment, and said, "So, the reasonable price you think should be around $ 6.3 billion."

"Yes," Elon Musk said, "This is the highest price we think. Given the economic downturn, we believe there is still a lot of room for this price to fall."

Li Mu pursed his lips and said that although he didn't remember how much Geely spent, it was certainly impossible to reach as much as 3 billion US dollars, and at most it was 2 billion US dollars.

In this case, Ford's offer to itself is at least one billion US dollars higher than the price sold to Geely.

Damn it!

However, Li Mu thought for a while that Geely's acquisition of Volvo was after the financial crisis in 2008. The financial crisis in 2008 was a hurdle, and physical manufacturing companies around the world have been hit a lot.

It is not yet a financial crisis, and it is acceptable that prices are higher than after the financial crisis.

However, this also reminded Li Mu that 2008 is a good opportunity to dip the bottom of the world economy. If 0408 can make the industrial layout of Makino Technology and gather a lot of cash at the same time, it will almost be a big double buff by 2008. .

Li Mu asked Elon Musk: "How do you think we can win all three brands if we want to make a quick decision?"

"This ..." Elon Musk thought for a while and said, "I think if we want to finalize the acquisition within a few months, the actual investment should not be less than $ 4.8 billion. If we can have more time windows Going to play a tug-of-war with them, I think it might be worth $ 4.5 billion next year. "

Li Mu heard here and said in a hurry: "Even next year, we can only exchange money for time, we cannot exchange time for money, so let's talk about it at $ 4.8 billion. The ideal transaction price will fluctuate by $ 5 billion. Billion. "

Elon Musk said, "This ... then I'll touch them again tomorrow."

Then, Elon Musk said: "General Manager Li, if the purchase price can be paid within one year, the transaction price can be lowered a bit, and Ford currently has a great demand for liquidity."

Li Mu laughed: "You can talk to them first, talk openly, you can talk about it in installments or within one year. Anyway, Google has already started the road show, and it will take an IPO soon. When Google IPO, our cash will be loose again. a lot of."

Makino ’s current revenue scale is very high, but the scale of investment is also very large. If you really take billions from the company's cash reserves to acquire the automotive industry, it will drain the cash reserves in a moment, and after the acquisition of these three brands, This is just the beginning, and a lot of money needs to be invested for reintegration. If the acquisition of $ 5 billion is completed, at least $ 35 billion will be needed for reintegration.

So for Li Mu, the safest way is to pay in installments, first get the three brands, and start the reorganization first.

Ford isn't expecting billions of dollars of cash to be thrown into the new business at one go. Just giving them a stable cash flow of about three years is enough for them. For this reason, they can pay an extra part of their premium. , As an interest return on installments.

If you are not in a hurry, you can put it into acquisition at the end of this year. After Google's IPO is successful, Makino Technology will immediately conduct a roadshow. It is expected that the IPO will be successful in the second half of the year, and at least tens of billions of dollars will be realized on the stock market. The acquisition of the three brands of Ford is of course natural.

But Li Mu did not want to wait any longer, time is more precious than money.

Elon Musk also said, "Ford also said that if we have more funding pressure here, we can talk to them about Volvo or Jaguar Land Rover first. If we collect one, the funding pressure will be reduced by half. The other We can talk later in the second half or next year. "

Li Mu said, "It's not hard, just talk to them directly. If they can give a lower price and hurry up, we can pay it all at once."

For Li Mu, it does n’t matter if he does n’t have so much cash in his hand. He can directly talk to the bank or the capitalist about the pledge of the shares, and pledge five shares of Makino ’s shares at a valuation of 200 billion US dollars. Returning $ 10 billion in cash and redeeming the shares after the IPO is nothing more than paying some loan interest.

Li Mu thought, as long as the three brands can be taken down as soon as possible, he will immediately reorganize the entire management team, merge the three brands together, and merge the financial roads together. The core leadership team will also be merged together for further tuning. Then immediately launched the new model.

You can take out one or two of the models with the best appearances in the future, launch new models and rapidly increase sales, and start investing in factories in Huaxia. Then you can get at least half of the production lines of these three brands step by step. From the country.

At the same time, a new sales network must be established immediately, not only to re-integrate and optimize the previous sales network, but also to further improve and improve the sales network, and then set up an online sales network.

The online sales of cars is a very difficult thing for traditional car companies, but for people of Internet origin like Li Mu, they are familiar with it.

Traditional car sales basically rely on 4S stores and secondary dealers. Among them, 4S stores occupy a large area, have a large investment, and are difficult to exist in the city center. The same is true for secondary dealers, which are basically in suburban areas.

However, online sales can decentralize many links.

For example, you only need to rent an exhibition hall in the city center and put the model there. Consumers can directly go to the exhibition hall in the city center if they want to see the car. If they want to test drive, they can make an appointment online or in the exhibition hall.

Then in a slightly remote place, such as renting a relatively small venue as a reception center for a test drive within five to ten kilometers from the city center, this test drive center only needs a 200-meter flat practical area is sufficient, almost All are used for user reception. After the customer comes, you can directly register for a test drive, even if you wait for a long time;

As for after-sales and warehouses, a separate after-sales maintenance center can be set up in more remote suburbs, such as 20 kilometers or more from the city center.

In other words, the functions of the traditional 4S shop are completely dismantled, the display is placed in the city center, the test drive is placed in a slightly remote area, and the after-sales service is placed in a more remote area. This is more than whether consumers look at the car, test drive or buy a car. It is much more reasonable to go to remote suburbs for maintenance and repair.

As for sales, they are all online. Even if consumers decide to buy in the showroom or test drive center, let them place orders online. If consumers do n’t, they can help them on-site by on-site sales. Place an order on the mall.

There are many benefits to placing orders online, such as better direct sales, uniform and transparent prices, and coordination of orders across the network to more reasonably arrange the production and distribution of vehicle sources.

Once the consumer places an order, if there is an existing car, the warehouse will directly transport the car to the showroom in the city center to deliver to the consumer;

If there is no existing car, the system will directly give him an estimated delivery time. After the car is shipped from the merchant to the local warehouse, local staff will then deliver it to the showroom for delivery to consumers.

In this way, consumers are much more convenient ~ www.novelbuddy.com ~ If he does not need a test drive, he can even complete the whole process of watching, buying, and picking up the car in the city center, without frequent trips to the suburbs;

If consumers need a test drive, they only need to go to a test drive center that is a few kilometers away from the city center, not to mention after-sales.

In fact, in the traditional way of car sales, consumers look at the car, test drive, book a car, pick up the car, after-sales maintenance, all need to go to remote suburbs, but from the actual process, consumers look at the car, book a car, After the merchant delivers a normal car to the consumer, it will not really need after-sales service until the consumer needs to do the first maintenance.

Ordinary cars are repaired once every 5,000 to 10,000 kilometers. For most ordinary family cars, maintenance is often required only once every six months or even a year.

If Li Mu's new model is used, then he needs to go to a remote after-sale service from watching the car to test driving, buying a car, picking up the car, to 5,000 or 10,000 kilometers, which can greatly reduce the burden of consumers. , Time costs, and physical costs.

Moreover, the brand image of a company that can open its showroom in the city center will be greatly improved, which is far more compelling than that of 4S stores in suburban auto parts cities and auto trading markets.

At this point, Tesla has done a very good job. Most of the time, they have two main models, one ModelS and one ModelX. They are usually on the first floor of a big shopping mall in a bustling city center. They can easily display two cars easily. Car, and then sell it with the two, you can open a door to do business, which is more labor-saving and money-saving than traditional 4S stores, and the effect of publicity is greater, traditional cars can not be expected.

Thinking of this, Li Mu's mood even began to surging, he couldn't wait to get the three brands into the brain!