MTL - Rebirth of the Entrepreneurship Era-v2 Chapter 264 Joint naming rights

The explosion of Internet cafe business and the surge in forum traffic are just a microcosm of Xu Yiyang's popularity due to the fire incident.

The battle of propaganda that they could not imagine was actually just a prelude.

At the same time, the Xinmin Evening News in the evening, for this news, gave up the entire front page, the title is: "Late night fire will cause big disasters, freshmen will turn the tide."

To elaborate on this thrilling fire, the deputy director shared 1.5 editions with pictures and text.

Newspaper sales at the end of the 20th century were very good. When the mobile Internet had not yet arrived, the only news products that could be seen in the hand were newspapers and magazines, but the timeliness of magazines could not be compared with newspapers.

Seventy years after the publication of Xinmin Evening News, it has great influence in Songhu and surrounding areas, especially for people over the age of 30, and has a strong coverage rate. Therefore, it has further increased the influence of this matter.

TV news, newspaper news and word-of-mouth communication have made more than half of the people in China know this matter.

After the citizens understood the whole process of Xu Yiyang leading people to fight the fire, he did not expect him to donate a huge sum of 50,000 yuan to the wounded as a hero who showed his will.

What's interesting is that Song Xiaoman, who specializes in investment promotion for the New Century Forum and the second CS team competition, was even hit on the phone.

The reason why the phone was hit is that everyone saw the new century Internet cafes and the materials of the CS team game in the news.

New Century Internet Cafes naturally need not say much. The news has given many pictures of New Century Internet Cafes. The names of New Century Internet Cafes have also appeared in the reporter's oral broadcasts many times. Now it is a household name.

Although the appearance rate of the CS team game is not as high as the Internet cafes, it has also attracted the attention of many interested people.

In an interview, Xu Yiyang said that he and his classmates were on Friday all night, in order to cope with the content of the team game. The content was broadcast several times on TV.

In addition, the banner "warmly celebrate the successful conclusion of the first New Century Internet Cafe Cup-CS Student Team CS Team" in Internet cafes also made several outbound appearances on TV news.

The "Xinmin Evening News" news article also explicitly mentioned the game, and also made a general introduction to the situation of the game, objectively stating the fact that this game was almost followed and sought after by the students of China Ocean University.

This is the CS team game, the first time the media exposure.

This time, this game has attracted the attention of major brands and merchants.

Prior to this, Xu Yiyang gave Song Xiaoman, who was in charge of investment promotion, a manual for investment promotion.

Prior to this, she took the initiative to find Metersbonwe, Benny Road, Jervis, and Li Ning, Anta, and Noble Bird, which are currently more popular clothing brands, hoping that they can become the joint title merchants of this competition.

In her view, although there are many other brands that are also suitable for the title CS competition, but the conversion rate should not be comparable to clothing.

The current Lenovo-branded machine has a higher configuration price that is almost more than double that of the Zanji machine. The price of more than 10,000 to 20,000 is not something that can be consumed by college students;

MP3, mobile phones and other products are now relatively niche luxury goods for college students.

It is said that some institutions have investigated that the students of China Shipping University now have mobile phones, accounting for less than 20% of the total number. As for MP3, it is almost rare, and there may not be so many in a university;

Although some catering industry bosses who have advertised in the New Century Forum would like to become a title merchant, their size is small after all, and the number of customers they can carry is relatively low. First, they cannot afford such high prices. Affording high prices may not necessarily result in high returns.

Therefore, Song Xiaoman thought before and after, that clothing brand should be the best choice.

Now, the pursuit of brand by university students has already led the primary and secondary school students by a large margin. Most university students in the city will have at least one or two branded clothes, and some of them are all famous brands.

For these brands, they have enough stores in Zhonghai to digest the consumers transformed by these college students.

Moreover, these brands are currently in a stage of vigorous development, the group is strong, and naming such games is only a small number for them.

Xu Yiyang's investment promotion manual has made a comprehensive description of the influence of the first CS competition, including the current popularity of the forum, and also has very detailed data support.

Moreover, he also promised in the investment brochure that the semi-finals to the finals will choose a site that can accommodate at least 3,000 spectators, and will also win at least four local media, including announcements from TV stations, newspapers, and magazines. Propaganda, the influence will be greater.

What Xu Yiyang originally thought was that it would be good to have a title fee of two to three hundred thousand, but he did not expect that when Song Xiaoman talked to several clothing brands, the asking price was all six hundred thousand.

Although these apparel brands sneered after hearing the 600,000 title fees, they did not want to miss a good opportunity to promote in the college student community, so they gave their own intentional prices.

Metersbonwe considered again and again and gave an offer of 200,000, which was rejected by Song Xiaoman;

Both Benny Road and Jervis gave them 300,000, and Song Xiaoman did not consider it;

Li Ning's attitude is relatively tough, and he proposes to add resource replacement to 100,000 yuan.

That is to say, if they cooperate with them, they will also hang the promotional materials of this game in the store of Zhonghai.

In Li Ning's view, this treatment is already worthy of this CS game, and this CS game has climbed them high.

They feel that, after all, Li Ning is now one of the most famous clothing brands in the country, and its reputation is higher than the CS competition held by the New Century Internet Cafe.

However, Song Xiaoman felt that things should not be seen as such.

Li Ning's reputation is great, but the competition it is currently facing is fierce.

Above it, there are a bunch of world-class sports brands, and below it, there are a group of domestic brands desperate to catch up.

Although the CS competition is not as famous as Li Ning, it is unique and has no competitors.

Therefore, she felt that if Li Ning wanted to cooperate with a high profile, it was absolutely impossible to agree.

Because Song Xiaoman had such a position in her heart, she kept holding the price of 600,000 yuan. Although every one of them talked about rejecting her, she was always unwilling to lower the price.

Originally, she was also worried that this matter would be dragged on for too long, which would affect the progress of the entire game. She wanted to discuss it with Xu Yiyang, whether to lower the price a little.

However, I didn't expect to suddenly turn around today.

The previous brands could not accept the joint offer of 600,000 titles, and felt that it was a fantasy. But now, they took the initiative to contact Song Xiaoman and rushed to sign the contract.

Even Li Ning, who had the strongest bargain at the time, even some high, hoped to be able to sign the joint naming rights of the second CS team game for 600,000 immediately.

The reason why the CS competition suddenly became popular was because the brand side also saw the fire news overwhelming propaganda.

These brands all have marketing teams. From the current news media's attitude towards this matter, we can see that this will definitely become a breaking news in the future.

At that time, the New Century Internet Cafe and the New Century Internet Cafe Cup CS team games will therefore get a lot of exposure.

They have a hunch that the influence of this game will soon rise in a straight line, and if Xu Yiyang's popularity continues to increase, he, as the organizer of this event, will come forward as a platform for this game in the future. The game brings more attention.

Therefore, the subsequent exposure of this game has changed qualitatively compared with the previous one.

Because of this, these brands regretted that they had not won it earlier, and at the same time couldn't wait to get on the bus quickly.

600,000 yuan can be the joint title of this event, and the other title is the organizer of the new century Internet cafes, not other competitors, this is simply not cost-effective, it is a matter of urgency to sign it, so as to avoid long nights in the future.

However, Song Xiaoman suddenly changed his attitude at this time.

Before, she followed these brands to chat and collaborate, and gave them the influence of this game in the group of college students of China Shipping. Now, she uses all the dragging tactics for the brands that actively call to sign the contract, saying that she is not here now. Zhonghai, please wait until you come back.

In fact, she saw the news at noon and naturally knew why these people wanted to promote cooperation so actively.

However, she felt that you were not interested when the price was quoted, and some even cut off two thirds of the opening, and looked like a tall one.

Now that you see the price-performance ratio and want to quickly negotiate the contract, you ca n’t agree to it.

You hung me in the first half of the month, and I hung you in the second half of the month.

Moreover, no one knows to what extent this matter can be fermented. Now it is anxious to sell all the seats of the title merchants and sponsors, is it not a fool?

So she hurriedly called Xu Yiyang to report it, and then talked about her own thoughts, and decided to look at it again.

Xu Yiyang was naturally supportive of her decision. UU Reading www.uukanshu.com was able to make quick adjustments according to his actual situation, and he was relaxed, which gave him a glance at Song Xiaoman's ability to do things.

The competition will not start until late December, so as long as the sponsors are determined at the end of November, it will be no problem. Since the influence is soaring, it is naturally reasonable to increase the quotation and conform to the market rules.

This is like a third-rate celebrity. When he first debuted, he was dying. Maybe 50,000 yuan for a movie, Party A was too expensive.

But if he suddenly burst into a drama and the traffic surged, the next party may not be able to get 5 million, which is the law of the market.

When the movie emperor Zhou Runfa was at the box office poison, the movie company was far away, a "Heroic Character" became popular, and the value immediately went to Yunxiao. At this time, he still wanted to sign his contract with the price of the box office poison period. Isn't this a fool's dream?

Therefore, in Xu Yiyang's view, the naming rights of the second CS competition must be at least one million jumps.

Moreover, I must put more energy into it, taking advantage of this trend, to make the influence of this game bigger and stronger. After this game, the third CS team game will be directly made into a national game!