MTL - Rebirth Starts at 7 Million-Chapter 221 Rice 1s

On Friday, April 27, 2012, Mr. Zhang, who was hungry, came to Xingyuan Technology Co., Ltd. early.

The front desk led him to the conference room, and after a while, Cao Shuai and Wang Jing came over.

After chatting for a while, the two sides entered the topic.

"Mr. Cao, Mr. Wang, are we hungry and want to buy some targeted advertisements from your company, the main target is the crowd in Shanghai."

"This is no problem. Our company's advertisements are all accurately placed. I don't know what type of advertisement Mr. Zhang wants? In the form of text + pictures? Or in the form of short videos?" Wang Jing asked.

"Is there any difference between the two ads?"

"Of course there is a difference. The form of text + pictures is a more traditional type of advertisement, and the push is mainly mixed in the daily headline news.

The short video format, as the name suggests, is similar to the kind of advertisement played on TV, with a duration of about 5 to 15s. "

"Is the advertisement in the form of video also charged by the length of time as in TV?" Zhang asked.

"No, our advertisements are charged according to the number of pushes, whether it is the traditional advertising model of text + pictures or the advertising form of video.

Like Mr. Zhang's situation in your company, advertisements must be accurately delivered to the people in Shanghai, and some technical expenses must be added.

If it is calculated, it is pushed 1 million times a day, and the charging standard is almost 100,000 yuan. "

Mr. Zhang nodded, and only had a simple understanding of Xingyuan's advertising fees. At the same time, he also knew why Xingyuan's daily headlines could make money so easily.

In the end, Mr. Zhang chose two forms of advertisements to promote together.

The two sides signed a one-month contract, and when you are hungry, you can send the video to start promotion.

After a while, Wang Jing and Cao Shuai sent the signed contract to Luo Fan.

Originally, Luo Fan would not pay attention to this level of contract, but this time, is the one who signed the contract hungry? One of the two giants of takeaway in the future, Luo Fan felt that it was necessary to confirm it.

Luo Fan was halfway through seeing the contract, and suddenly the phone on the table rang. Luo Fan glanced at the caller ID and found that it was Mr. Lei from Rice.

Some time ago, Rice and Xingyuan reached an agreement, Xingyuan used the technology of Xingyuan application platform to help Rice build its own application mall, and the corresponding Rice should give Xingyuan 5% of the shares.

So far, Xingyuan already owns 20% of the shares of Rice, and is the third largest shareholder of Rice.

Last month, Wang Jing and the others got the rice app store, and sent the corresponding software to Mr. Lei. Mr. Lei said he was very satisfied after the test. In Mr. Lei's words, it was the app store that Xingyuan helped to make. The time to go live on their phones was shortened by two months.

Luo Fan remembered that the rice 1s in his previous life seemed to be online in August. If it was really because his rice 1s online time would be shortened, then in a sense, he could be considered to have changed history.

Thinking of this, Luo Fan picked up the phone and the voice of President Lei came from the receiver: "Boss Luo, good afternoon!"

"Mr. Lei good afternoon, why did you suddenly call me? Is there something wrong?"

"Yes, I'm here to tell you, Mr. Luo, that our Rice 1s is going to be launched on May 26."

"May 26? So soon!"

"Haha! I would like to thank Mr. Luo for your help. Without your technical support, the normal launch is estimated to be in August."

"Thank you, everyone is a family! By the way, Mr. Lei, I have something to tell you here too."

"What's the matter?" Rei asked.

"After a while, our company will release a small casual game, which will be directly built into Star Chat, and the game's profits will be distributed according to shares."

"This is a good thing! I still believe in the quality of the games produced by your company, Mr. Luo."

"Mr. Lei, do you agree?"

"Of course I agree. Why don't you agree with making money?"

Then the two sides talked about some specific details and then hung up the phone.

The game that Luo Fan wants to directly build on Xingchao is Happy Xiaoxiaole's warm-up game "Jump".

The characters in this mini-game all use the avatars of small animals in Happy Xiaoxiaole.

Now Star Chat has become a must-have software for business social networking. There are 120 million active users every day. Every day, white-collar workers check in and exchange information between jobs in Star Chat.

And WeChat also knew that it was unable to shake Xingchao in the field of business social networking, and instead began to comprehensively promote life social networking.

Now everyone has a tacit understanding, using wx for life and star chat for business.

Of course, in comparison, wx is definitely more popular than Star Chat, because not everyone has to clock in at work, but everyone has to live and has their own social circle.

However, Luo Fan's layout of Xingchao is not limited to this. There are some things that have not been launched. According to Luo Fan's plan, the follow-up promotion will wait for the popularization of the 4G network. At this stage, it can only be like this.

But even so, Star Chat's 120 million active users are a huge "treasure house", and it is appropriate to use these people to warm up Happy Xiaoxiaole.

Before I knew it, a month passed, on May 25, 2012.

This afternoon, Luo Fan and Li Jingyi got on the plane to the imperial capital.

At the end of May, it was very hot. Luo Fan and Li Jingyi's plane arrived at 4:50, and a heat wave hit the face when they got off the plane.

"Wow! The sun is too poisonous!" Li Jingyi raised her head and glanced at the big sun in the sky and complained.

"The imperial capital is like this. Generally, it starts to heat up in mid-May, and sometimes the temperature can reach 30 degrees in June."

"You seem to know the emperor very well, and you have never stayed in the imperial capital."

Luo Fan smiled and didn't say much. He had never stayed in the imperial capital in his life, but he had been in this city for 12 years in his previous life!

Luo Fan brought Li Jingyi to the parking lot.

Before coming, Luo Fan had arranged for Xingyuan's employees to wait for them in the imperial capital.

At this moment, Xingyuan employees are already waiting in the parking lot in their Mercedes-Benz commercial vehicles.

"Wow! It's cool in the car, and I'm alive at once!" Li Jingyi sat in the car and sighed.

"Yeah! It's really hot outside today." Luo Fan agreed.

"Mr. Luo, do we want to go to the hotel first?" the driver asked.

Luo Fan shook his head and said, "No, it's still early, let's go directly to the headquarters of the Rice Company."

Luo Fan came to the imperial capital this time, the main purpose was to participate in the first conference of the rice mobile phone.

The time of the press conference is set at 8 pm on May 26th, which is tomorrow.

This day is Saturday. Except for some state-owned enterprises, most of Huaxia's companies are on weekends or single holidays.

At 8 o'clock on Saturday evening, whether it is a big or small weekend or a single holiday, it should be off at this time, so as to ensure the maximum number of people watching the conference.

And Rice started to warm up the press conference as early as half a month ago, and Luo Fan also used Xingyuan's resources to help with advertising, and it was the kind that did not charge advertising fees.

As soon as Luo Fan's car arrived at the rice company's headquarters, Mr. Lei's secretary respectfully invited Luo Fan and Li Jingyi in.

The three came to Mr. Lei's office, Mr. Lei smiled and shook hands with Luo Fan and said, "Mr. Luo, I didn't expect you to come here earlier."

"I'm not afraid that I'll be late when I come back tomorrow, and I've missed your major event, Mr. Lei!" Luo Fan also said with a smile.

"Mr. Li, long time no see, you are getting more and more beautiful." Mr. Lei said to Li Jingyi.

"Mr. Lei, you are also getting younger and younger."

After the two sides chatted for a while, Mr. Lei took Luo Fan and Li Jingyi to a reception room at Dami headquarters.

"Mr. Luo, I heard that your Shanghai headquarters is almost finished?"

"It's almost there! The main body has been built, and the interior decoration is now underway." Luo Fan said with a smile.

"When is it expected to be fully completed?"

"October should be almost there."

"So fast! When are you going to move in, Mr. Luo?" Mr. Lei asked.

"December 21, 2012."

Mr. Lei was stunned when he heard the words and then said, "Mr. Luo, is this the day of the end of the world that is said on the Internet?"

"Yeah! I chose this day specifically. Regardless of whether the end of the world is true or not, we Xingyuan will go through the end of the world and embrace a better tomorrow."

When Mr. Lei heard the words, he thought: "It's a young man after all. This kind of spirit is really enviable. If you are stuck on this day and move, the heat must be full."

"Mr. Lei, the protagonists this time are all of you. Don't keep talking about me. Let's get down to business! How are the preparations for the press conference?"

"It's okay! Everything that should be prepared has been prepared."

"Are you going to play in person, Mr. Lei, at tomorrow's press conference?" Luo Fan asked.

"Well! By the way, President Luo, do you want to join in the fun and help come on stage to cheer?"

"Me? You have nothing to do with me at the mobile phone conference, right? What can I say when I go up?" Luo Fan said in a daze.

"Why doesn't it matter? First of all, you are a shareholder of our rice, and you still have a lot of shares.

Secondly, I also need a powerful person to press the field. I invited some colleagues from Jinshan this time, but their reputation and status in the industry are not as good as yours. If you play, you will definitely have a reputation for rice. would be of great help.

The last and most crucial point is that our two are now grasshoppers on the same rope. From the shares of Xingchao to the app store, they are already inseparable. It is inappropriate if you don’t come out, right? "

Mr. Lei's words have been said here, and Luo Fan can't refuse, he said with a smile. "Mr. Lei, what you think is really comprehensive, okay! It's not a problem for me to play, but at most I can help you stand on the stage. Don't expect me to have any wonderful performances."

"Of course, I just want you to stand on the stage, and I haven't thought about the rest. Do you want to go up, Mr. Li?"

"Me? I'll let it go! I don't like this too formal occasion."

Mr. Lei nodded and did not force Li Jingyi. His main target was Luo Fan, and Luo Fan agreed to come to power.

In fact, Luo Fan had guessed before coming that Mr. Lei might let him stand.

Luo Fan had already prepared for this. For Luo Fan, Xingyuan held 20% of the shares in Rice and was the third largest shareholder.

Whether the first press conference of rice can be popular will definitely have a certain impact on the valuation of rice. The higher the valuation of rice, the more valuable the 20% shares.

Lei said that everyone is a grasshopper on a rope for this reason.

"Mr. Luo, do you want me to prepare a press release for you?" Mr. Lei asked.

"That's a good feeling! I'm not good at writing this."

When Mr. Lei heard this, he opened the drawer, took out an envelope and handed it to Luo Fan.

"It seems that Mr. Lei, you are already prepared!" After speaking, Luo Fan took the envelope, opened it and glanced at the contents.

To put it bluntly, this speech is just some questions. The people who asked the questions on the spot were obviously prepared by Mr. Lei. Those who answered the questions only needed to know the questions in advance.

Luo Fan put away the paper and said to Mr. Lei: "There is nothing that can't be said about these questions. I will figure out how to answer them before contacting you."

Rei nodded.

"Mr. Lei, take the liberty to ask, what is your price for the first batch of mobile phones?" Li Jingyi asked curiously.

"1999." Mr. Lei said.

"Is it a bit cheap? The iPhone 4 costs 5,6000!"

"We are not the same as the iPhone. 1999 is still too expensive! My original expectation was 1499, but the cost cannot be reduced. I want to make a low-cost mobile phone, but there are certain requirements in terms of quality. This balance I But it took a long time."

Hearing this, Luo Fan shook his head and said, "Mr. Lei, users do like cheap mobile phones, but too cheap won't work.

Just like the automobile industry, the models with the largest sales volume are always 100,000-200,000 models, and those below 100,000 have a certain market, but it is difficult to expand.

The price of 1999 is actually very good. As long as the quality is good, it can absorb the mobile phone user group with a budget of about 3,000. It can cover users with a budget of about 1,000 yuan. Between 1,000 and 3,000 is basically the choice of most users.

Let me tell you a piece of data, in the digital exclusive area above the daily headlines, the mobile phone users with the price in this range have the most visits. "

Mr. Lei nodded and said: "I also thought about this, and it was almost the same as my estimate, so I set the price at 1999.

Another reason for this pricing is cost. Once the price is set, it is difficult to increase the price.

If the sales are good and we keep losing money, it will be the end. If we lose a few hundred for a mobile phone, the shareholders of the company will probably kill me. "

"That's true. If the sales are not good, the price can be reduced in the future." Luo Fan said with a smile.

Luo Fan remembers that Rice 1s sold 3 million units a year after it was put on the shelves.

If one loses 500, the total loss is 1.5 billion. Considering that the sales volume will be higher at lower prices, I am afraid that rice will have to go bankrupt if it can’t last for half a year.

In the field of hardware, financing cannot be as easy as that of Internet companies.

The financing of rice has actually broken this record. By this time next year, the valuation of rice will be almost 4 billion yuan.

The rise of the rice company will greatly reduce the price of smartphones, lay a solid foundation for the rapid development of the mobile Internet, and will attract more mobile phone manufacturers to enter the market and accelerate the popularization of 4G.