MTL - Reborn Aristocrat: Return of the Vicious Heiress-Chapter 1729 Lanxin company still has a move

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However, before T-K Group breathed out, something happened that made T-K Group more difficult.

The T-K Group is suspected of exaggerating propaganda, false propaganda, advertising violations and other violations of the regulations. The bombing of advertisements to achieve high growth performance was reported by the media.

Many regions have been warned, suspended or withdrawn due to infringement of consumer portrait rights, exaggerated effects, unapproved approvals, and their distributors have repeatedly violated regulations.

As a result, T-K Group products were discontinued on a large scale.

The industry and the public have also caused fierce controversy.

According to the "Health Food Supervision and Management Regulations" of the Z Country Health Brands Guild, with the health brand industry gradually gaining popularity, relevant departments will also increase supervision on this aspect, eliminate false advertising, exaggerate publicity, and promote illegally And other violations of marketing methods to protect consumers' rights.

Therefore, the number of advertising-driven promotion is no longer suitable for the health brand market in country Z.

This undoubtedly gave the T-K Group a heavy blow.

T-K Group's sales are in deep trouble, fines, warnings, orders to suspend sales, and withdraw advertising approvals.

They eventually suffered a huge backlash from the huge publicity.

Sales continued to fall in a crazy form. The sales myth once created in Country Z fell into the altar instantly, and was caught in the scandal of the company's reputation and product image.

Gu Junlin couldn't help but exclaim: "Unexpectedly, it is so simple to defeat the T-K Group. It is a loss for us, and I worry about you, and I sweat a lot."

The Wen Xinya approach is to retreat.

Avoiding the T-K Group's edge, in fact, has been secretly watching the T-K Group's every move.

T-K Group ’s advertising campaign is so overwhelming that it is too aggressive, and there will definitely be some violations of the rules, but the people do n’t know, and officials ca n’t hold it.

But once known, this is a scandal.

Wen Xinya voice: "In fact, in country Z, bombing-type promotion is the norm, like" No gifts for the holidays this year "," Eat as much as you eat "," Don't be too thin! " "Wait a second, this propaganda method has also created terrible sales myths, and these companies have to be warned, fined, etc. every year for exaggerating propaganda, false promotion, and advertising violations, but they still stand still. inverted."

In country Z, the public's perception of a product and a brand is understood through the popularity of the advertisement and the strength of the promotion. Everyone subconsciously believes that the advertisement must be large, wide, and well-made, and the product must be very Famous, product quality will be good.

Therefore, in recent years, bomber ads have almost become a weapon for company marketing.

This method is also indeed able to occupy the market in a short time.

However, at the same time, not everyone is able to control it, because if you can not use the product to grasp the hearts of consumers at the same time, you will soon fall into the altar.

The T-K Group is a prime example.

Ling Qingxuan gave a thumbs-up to Wen Xinya. Her admiration for Wen Xinya, but she admired herself: "TK Group is not one of the companies in Country Z. Since their products have been listed, they have been controversial and huge publicity And promotion can indeed allow them to quickly occupy the market in a short period of time, but as outsiders, they forget that they must first establish a foothold in the land of country Z. "

Without a foothold, you cannot have a stable market.

It is easy to be pulled off the altar.

Thanks to her warmth, she could think of such a means of killing by sword.

It is too clever.

Wen Xinya nodded: "The moment T-K Group launched its TCM health care products, it was already doomed to him."

TCM healthcare brands are not something they can do.

Lanxin company has been operating in the market for five or six years before it has established a firm foothold in the market and let its products penetrate the hearts of the people. Based on the TK Group ’s belief that with the influence of Lanxin ’s TCM healthcare brand in the market, Occupy the market quickly?

It's simply a dream.

Zhou Tianyu sighed: "The T-K Group is as strong as a tiger, but you are playing with it. There is no resistance. You honestly explain, do you still have a trick?"

Violations in publicity and promotion have indeed caused the T-K Group to fall into a trap and fall from the sales altar, but this does not mean that the T-K Group has lost.

According to the Wen Xinya temperament, the most violent storm is still behind.

Warm Yawei smiled, "You will know in two days."

She sold a key.

Before that, she boasted about Haikou in the health care brand guild and defeated T-K Group in just seven days.

Five days have passed now.

There are two days left.

Xu Tongxuan pinched her Wen Xinya neck: "How exactly is your brain long, smart and horrifying, so that we, as friends, feel great pressure. I finally understand why everyone said, too Smart people have no friends. "

She couldn't help thinking that today, when Grandpa read the report in the newspaper, she felt that the victory of Lanxin Company had been decided, and the scenery of T-K Group's world-renowned large enterprises had come to an end, and she would also fall completely on the stage of international competition.

With one person's strength, a small company, arrogantly, defeated the existence of a giant, and sure enough, the waves of the Yangtze River pushed forward!

Grandpa hasn't boasted a few people in his life.

Cozy and elegant is not one of them.

Wen Xinya for a while without words.

Ye Yanyu said, "They all say that they are not the same person, and don't enter the door of a family. Xinya and Sijiu are simply a natural pair, Sijiu ... 啧啧 啧啧 ……"

She even suspected that Xinya's old-fashioned scheming method was actually taught to her by Si Jiu.

I have to say that Ye Yeyu has already learned the truth.

Warm and hurriedly said: "Hey, I said you take your time, don't pull at him, he didn't invite you to mess with you."

According to past experience, every time they mentioned Sijiu, there would be no good words, and all kinds of jokes with no lower limit were simply a headache.

Han Mofeng smiled and stared at the warm and slightly open collar with a faint red mark on the end of her collarbone. He stretched and pulled his collar and laughed jokingly: "Sneak, remember to wipe mouth!"

Everyone instantly understood what he meant, and looking down the Wen Xinya collar, they could not help laughing.

The Wen Xinya cheeks burst into red, only to find the kiss marks on the collarbone, and quickly pulled the collar together, saying with confidence: "Who steals the food, obviously eats it outright."

Si Yizhen is her fiance, and she needs to eat it secretly. "

"Oh--"

Everyone's roaring voice contained a strong sense of ridicule.

Only then did you find that her words were too bold and her cheeks became red for a while.

[515 is coming soon, I hope to continue to hit the 515 red envelope list, and on May 15th, the red envelope rain will give back to readers and publicity works. One piece is also love, it must be better! 】