MTL - There is a Problem with This Online Game Planning-Chapter 3 swing open

  Chapter 3 Opening

  Generally, the online games of game companies are divided into R&D server and foreign server. The R&D server is used by the R&D personnel for testing, and the foreign server is the server where the players are located.

  When Lin Yao was on the inside of other games, she used to play on R&D servers, because she was a newcomer with nothing to do, so she could only play games, and then write about game experiences and daily work reports.

  So she also has some understanding of the test game.

   Enter the game this time.

  She originally planned to spend ten minutes fully understanding the game.

   But in the end…

  She sat there for over an hour without letting go of the mouse.

   It’s not how fun the game is.

   But this game is too abstract.

  Not only did she not understand this game for ten minutes, she even almost didn’t go out of Novice Village…

   Really... so hard to play.

  Turn-based online games, this kind of game type has just emerged in this world and is still quite popular.

   It was also popular in China at the beginning.

When it comes to the turn-based online games in China, most people probably have the impression that only the fantasy westward journey that came out in 2003 and became a smash hit after that, although there were works such as Dahua and Stone Age in front of it, most of them The most impressive one should be Fantasy Westward Journey.

   This underlying logic, the game mode is derived from the turn-based online game of the tabletop game. It can be regarded as the embryonic form of computer games, and it has indeed been brilliant.

  But this kind of game has a very fatal shortcoming, that is, players in the game take turns, and they can only operate when it is their turn.

   The tempo is very slow.

  This will inevitably lead to the decline of this game type, because it is really too slow.

  The new generation of players will find this game type really boring.

   Let’s take a well-known and popular stand-alone turn-based game—Octopath Traveler. This is a jrpg game with an excellent turn-based combat system.

  What is the final clearance rate of this game?

  …4.8 percent.

But before Lin Yao traveled, in the era when short videos were booming, this kind of turn-based online games basically belonged to half a living fossil. At that time, the market was still alive, and there were only "Fantasy Westward Journey" and "Shenwu". , add at most one more "Ask".

There are other small-scale games, but most of them are unknown, and even players who like this type of game have never heard of them, or they used to be brilliant, but they have long since declined, such as Dream World, the predecessor of Shenwu, and Fantasy Westward Journey. Period of Water Margin Q Chuan and so on.

  Of course... This type of game is a bit slow, and it kills time.

  But it is not without merits, there are still many merits, and this game type has a killer feature, that is-development and social interaction.

   I won’t talk about cultivation.

  Social interaction is the biggest killer feature of this online game.

  At least in Lin Yao's view, this is the biggest trump card.

to be honest.

   Players who are still playing turn-based online games, those players who really play games, why they are still playing, is because they have feelings.

  Emotions come from the establishment of relationships. The core of relationships is people, and the relationship between people is social interaction.

   This is the killer feature of turn-based online games.

  After the memory of playing with friends settles down, you will feel reluctant to let go. Who doesn’t know that eating chicken is fun, LOL is fun, mobile games are fun, but the memory is haunting and I can’t let it go.

but.

  The "Fantasy OL" Lin Yao is playing now, except for the style of painting and UI, it really doesn't have any advantages of turn-based.

  Every system does shit.

  Can you believe it?

  Lin Yao had to do a mission and went around a few times before finding the mission system, but after completing the mission, she didn't even get any decent positive feedback.

  The basic task system and daily system are done like this, let alone the social system.

absolutely not.

   Moreover, the gameplay is pitiful. After Lin Yao controls her character to complete the daily tasks, the next step is a monotonous task carved out of a mold, which is very boring.

   Even more outrageous.

  After visiting the R&D server, Lin Yao went to the forum and found that the players complained a lot and were attacking the operating company because the price of the game’s foreign server had collapsed.

   There are merchants monopolizing props, and now players can't even play normal games!

   There are merchants in this broken game! Still engage in monopoly! Because I heard that selling game currency is quite profitable...

  This game, really...

  The dog shook his head when he saw it.

  Lin Yao dropped the mouse, looked at the game icon on the desktop, and shook her head.

   It's hopeless, just wait for death.

   Still back to life?

  You change to an old lady, it’s much easier to do it all over again than the game of resurrecting the dead, okay...

  Lin Yao rubbed her face and looked up at the ceiling.

   It took a while.

  She barely pulled herself together.

…never mind.

   Now that you know where the problem is, think about the solution to the problem first.

   After all, I have played all the games and spent all my time.

  Lin Yao took out a piece of A4 paper, picked up a pencil, and silently lowered her head to write.

   Well, number one, it would take a major version update to bring the game back to life.

  This major version update needs to fully optimize the existing system, and also needs to add a bunch of subsystems, how to design the version, how to keep players and increase revenue... But these are not the most important.

First of all, the most important question is how to convince the superiors to make a major version update for this dying game. She is a scapegoat, and the game is also discussing the suspension of the service. At this time, it is simply a big game change. Just hitting the gun, with little hope.

   This is the first difficulty.

  Second, even if she is allowed to update this game, how can she lie...the programmer comes back and convinces the art department to contribute to this dying game.

  The main art and main program of the original project have run away. Now programmers are needed and there are no programmers. If the art is outsourced and queued up, the grass on the grave of this game is estimated to be two meters high.

   This is the second difficulty.

  Third, even if Lin Yao overcomes all the above-mentioned difficulties and updates the game to make the game more fun, it is guaranteed that the stickiness of players who have played will be very high.

  Then how can she convince the operation department to invest in resources such as publicity and distribution for this game, so as to attract players to increase DAU, that is, daily active users?

   This is the most difficult, because no matter how well the game is done, no one will play it.

  Operation determines whether the quality of the game can be converted into real money. After all, for a commercial company, the game is made for sale, which makes operation always greater than planning.

  She is a little transparent, and wants to persuade them to invest resources in such a game. According to her current position, it is basically impossible to reach the sky... It can even be said that there is no possibility.

   Well, this is the third difficulty...

  Lin Yao slowly stopped writing.

  She looked at the difficulties she had written on the paper, and after a moment of silence, she dropped the pen and looked up at the ceiling again.

   Sure enough, this game is hopeless.

  ...Swing!

  (end of this chapter)