Pursuing Her Best Friend after Confession Failed-Chapter 297 - 143: Double Kill, the Moon Goddess Trapped

A waning moon hung in the early morning sky over the willow banks, as if waking from a dream. The gentle evening wind was slightly intoxicating, carrying with it the first hint of autumn. On a park bench by the river, Li Yuan held Zhong Tingyue in his arms, savoring their own little world.

This time, his hands behaved themselves, not developing a mind of their own. Zhong Tingyue was wearing tight jeans paired with a white casual top—the perfect innocent college student look.

Li Yuan stroked Zhong Tingyue’s black hair. "Little Moon," he said, "have you thought about the car? Is there a model you like?"

Money is just a number to me. Since being reborn, my primary goal has been to make money. Now that I have assets worth over a hundred million, it’s time to enjoy life. What was the point of being reborn otherwise? Would it have been better to just remain a wage slave? After toiling for half a lifetime, if I can’t enjoy the fruits of my labor, then let the music play and the dancing continue... Besides, for a perfect goddess like Zhong Tingyue, if I’m not willing to spend money on her, others certainly will be. Modu is short of many things, but never wealthy people. Since I’ve already decided to be a scoundrel and follow in Mr. Wang’s footsteps, I need to have his generosity and magnanimity. That way, even if a battleground erupts and we break up, perhaps she might still think kindly of me.

Zhong Tingyue nestled in Li Yuan’s embrace, her beautiful eyes gazing at his profile as she asked with a smile, "Are you really going to buy me a car?"

Li Yuan tousled her hair and replied with a smile, "When have I ever lied to you?"

"I’m free tomorrow," he continued. "I’ll go with you to look at cars, and we can also check out potential locations for the milk tea shop."

Li Yuan had already thought through the plan for the milk tea shop. He intended to collaborate with Zhong Tingyue. Making money was a secondary goal; the real aim was to strengthen their bond. That way, if a battleground ever erupted and Zhong Tingyue left him, he would still have a reason to seek her out.

Hearing Li Yuan mention the milk tea shop, Zhong Tingyue perked up, instantly switching into business mode.

"Senior, I’ve been studying a lot about the milk tea business these past few days, and I have some thoughts. Would you like to hear them?"

When Li Yuan heard this, he remembered that Zhong Tingyue was a business management student. Although the semester had just begun, she didn’t necessarily know any less than he did.

"Oh? Let’s hear them. I’m all ears." 𝓯𝓻𝓮𝙚𝙬𝓮𝙗𝒏𝙤𝒗𝙚𝙡.𝒄𝒐𝓶

Zhong Tingyue gathered her thoughts for a moment and began to slowly share what she had learned over the last few days.

"Senior, I think your idea of opening a milk tea shop and establishing a brand is the right one.

"Right now, milk tea shops are flourishing all over the country, and they’ll likely be popular for a long time. Moreover, there isn’t a single well-known brand yet. Just around our school, there are six shops with different names, and there are two right downstairs from our Mei Yuan dormitory...

"If we’re going to run a milk tea franchise like you mentioned, we should first take a high-end branding approach. We’ll need to build a solid reputation and use online marketing to create buzz and make a name for our shop...

"And since we’re going the high-end route, the quality of the tea must match. We also need our own unique products. Product R&D, production, and the sourcing of all our raw materials will require careful attention. Take the most common pearl milk tea, for example. Its taste can be completely different from one shop to another, which has a lot to do with the ingredients they use. If we start our own brand, we should build a complete supply chain to ensure customers get the same great taste in every one of our shops...

"Then there’s the business model. I think we should go for a high-end leisure style. The space needs to be larger, a proper storefront with plenty of tables and chairs. The decor must be exquisite, so people don’t have to just stand around waiting outside. Modu is one of the cities with the highest consumer spending in the country, and it’s full of wealthy people. The more high-end the brand, the more people’s herd mentality and competitive instincts will drive them to flock to it..."

Zhong Tingyue spoke fluidly and at length, while Li Yuan nodded repeatedly in agreement.

Some of her ideas coincided almost exactly with the marketing techniques he knew from his previous life. It was true that the milk tea industry was a high-profit business, but without establishing a strong brand, making big money—let alone going public—was impossible. It was just like luxury brands such as Chanel, LV, and Hermès. Were their products really that high-quality? Not necessarily. It was mainly about having a powerful reputation that represented one’s status. While milk tea wasn’t a luxury item, the same principle applied. Brand building was crucial. People buy what’s expensive, not necessarily what’s right.

Hearing her out, Li Yuan’s eyes lit up. He ruffled her hair, a feeling growing within him. I might have really stumbled upon a treasure. Zhong Tingyue genuinely has a talent for business, far more than a startup novice like me. She’s more than qualified to be the proprietress. Perhaps she could even be my part-time President’s Secretary, handling both roles at once.

He pinched her cheek and teased, "Little Moon, you really make a lot of sense. It’s amazing you could think of so much in just two days."

Being praised by Li Yuan made Zhong Tingyue visibly happy, her fair and flawless face breaking into a wide smile.

"Senior, because I didn’t have much time, I think we should also conduct a market survey. We should create a questionnaire to ask different groups about their flavor preferences, what they’re satisfied with, what they dislike—all sorts of feedback. By playing to our strengths and avoiding our weaknesses, we can build a truly great brand...

"I also wanted to get your opinion on it. I already drafted a survey today. When I get back tonight, I’ll send it to you to take a look..."

Seeing Zhong Tingyue get into her element so quickly, Li Yuan didn’t know whether to laugh or cry.