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Starting from a Bar to Sign Internet Celebrities-Chapter 102 - 100: Sister Feiye: What’s Going on in His Head?
"Sister Feiye, if possible, you should film this ad video as soon as you can and take the top spot on the ad chart. I’ll be pushing you hard on my end, which will also cut down on a lot of the negative chatter," Liu Xian reminded her before hanging up.
His meaning was clear: she couldn’t lose to Second-Life Star.
Sister Feiye had, of course, really wanted to claim the top spot before, but she had since thought things through. Compared to rankings, it was more important to film this current ad well.
The chart was too much of a vanity metric. A genuinely high-quality piece of work would speak for itself.
She was certain that even if she hit number one, without a high-quality ad to back it up, she might land more product endorsements, but it wouldn’t do much to elevate her status.
If a major company was looking to make an ad, they definitely wouldn’t pick her. Instead, they’d go to Second-Life Star; it was likely that even Yinyin and Jiang Xiaobai from their team would be more sought-after.
’So, what’s the point of a number-one spot like that?’
Her ability to land ads on Tiao Yin was second to none among influencers, but she didn’t want to be stuck doing those low-quality, low-end ads forever. Once you achieve a certain level of success, you naturally start aiming higher.
Putting her phone down, she set the matter aside for the moment and turned to congratulate Chen Jincheng. "The Rice socket ad broke five million likes. At this rate, it might even hit six million today. Congratulations!"
Chen Jincheng smiled. "Whether it breaks six million likes is up to luck. You never know, a wedding-crashing squad might pop up out of nowhere and steal all the thunder from me and Lin Hao."
"You’ve got to be kidding, right? What kind of wedding-crashing squad could possibly overshadow the buzz around you two right now?" Sister Feiye looked utterly stunned, thinking he must be joking.
But Chen Jincheng didn’t explain. Instead, he took out his phone to check the stats on his Tiao Yin account.
On top of the likes, the ad video had netted him another several hundred thousand followers, finally pushing his total past five million.
’Honestly,’ he thought, ’my follower growth is painfully slow.’
’Any other influencer who’d had a few viral moments like he’d had would have probably broken ten million followers by now.’
’But given my online persona, this was to be expected.’
’First of all, my persona is designed to alienate female fans. Right now, the proportion of women following me is 0.05%.’
’That ratio is insane. If it weren’t for this persona, with my looks, there’s no way I’d have so few female fans.’
’Also, my persona hasn’t broken out of its niche yet, so the exposure is redundant.’
’Most of the people who notice me during these viral moments are the same group of people. And within this "scumbag persona" niche, the number of potential followers is gradually reaching saturation.’
’To put it simply, if ten people paid attention during the first viral event, ten during the second, and ten during the third, that doesn’t mean thirty people followed him. It might only be fifteen.’
’Because the vast majority of them are the same people.’
’That’s why influencers always talk about breaking out of their niche. Otherwise, even if you get attention for one event, the next time your content shows up on their feed after it’s over, you just get hit with "Recommend less of this," "Block this creator," or "Not interested"!’
’But I have to admit one thing: my fan loyalty is on another level compared to most influencers. After all, my livestreams were already consistently pulling in 50,000+ viewers. That number might go up by a lot this time.’
Just then, Sister Hong came over and asked, "Boss, what do you think of this location? If it’s good, I’ll contact the park administration to rent it for the shoot. If all goes well, we can have the video filmed this afternoon."
"Mm, this is the spot," Chen Jincheng nodded. "Once it’s rented, have Lao Chen bring the crew over. We’ll shoot here this afternoon."
One advantage of influencers filming ad videos over celebrities was the speed and efficiency. As long as the talent was on-site, you could shoot anytime, anywhere—unlike celebrities, who came with a whole mountain of drama.
"Okay, I’ll contact the park administration!" Sister Hong nodded and went to make the arrangements.
The clock tower was located in a seaside park that already offered its grounds for filming, so the paperwork was simple. Sister Hong handled the permits quickly. All they had to do was wait for Lao Chen to bring the crew over in the afternoon, and they could start shooting.
Chen Jincheng turned to Sister Feiye. "Alright, let me walk you through the ad concept and the key points for the shoot so you can rehearse a little."
"Mm-hm." Sister Feiye nodded, giving him a look that said, ’I’m all yours to direct.’
Chen Jincheng led Sister Feiye to the base of the clock tower. He recalled the video from his other world, the one with the Audrey Hepburn-style Dress. After the transformation, the female lead would sway her captivating figure and walk forward right under this clock tower. The shot was meant to showcase the huge contrast from before, giving off an "ugly duckling becomes a noble black swan" vibe.
’Of course, the walk has to be perfect—sultry yet elegant. That’s what makes the Audrey Hepburn-style Dress really work. Combine that with a lonely, resentful expression—that "young stepmom whose rich husband just died" look—and you’ve got a massive impact.’
’That was why the original video had gotten over six million likes. Every single element was essential.’
’And that "young stepmom" vibe was the most crucial part of all.’
Chen Jincheng began to explain. "Sister Feiye, there are two key points to this shoot: your walk and your expression. First, your walk needs to be elegant, but it also has to have a hint of sultriness. You need to combine the two. You get what I mean, right?"
Hearing this, Sister Feiye nodded with a beaming smile and, right there in front of him, began to walk with confidence.
Chen Jincheng’s eyes lit up when he saw her.
’She’s good,’ he thought. ’That’s definitely sultry yet elegant.’
’Perfect!’
After walking a short distance, Sister Feiye turned back and asked with a grin, "How was that? I took classes for etiquette and posture back in the day. I never thought I’d get to use it for a video."
Chen Jincheng nodded with a smile. "Excellent. Next up is the expression. I need a look that combines loneliness and resentment to go with your signature ’young stepmom’ vibe!"
"’Young stepmom’ vibe? What the hell is that?" Sister Feiye was taken aback by his description.
’That was the first time anyone had ever described her like that.’
Chen Jincheng smiled. ’It seems the "young stepmom vibe" and "young stepmom style" haven’t caught on yet. In that case, Sister Feiye could be the one to start the trend. That would attract a ton of buzz.’
He explained, "A ’young stepmom’ is like... say I have a rich dad, and he marries a woman who’s much, much younger than him. She’s got a great body, she’s gorgeous, sultry, and mature!"
The description made Sister Feiye’s face flush.
’Now that he put it that way,’ she thought, ’she suddenly felt like she really did give off that kind of vibe.’
’But she’d never even been married. How did she suddenly become a "young stepmom"?’
"Now, try to give me that expression that combines loneliness and resentment," Chen Jincheng said. "Imagine this: you married a rich, older husband... and then he kicked the bucket. Now you’re empty and lonely, inconsolable, and full of resentment..."
Hearing Chen Jincheng’s description, Sister Feiye felt an inexplicable wave of embarrassment wash over her.
’What on earth was he talking about?’
’It was just an ad for a dress. How did he even come up with all this?’
...
*(Next Chapter coming soon!)*







