Super Rich from Winning a Lottery-Chapter 345 - 243: Who Plagiarized Whom? (2)

Offline QR code payment is a novel approach. To promote it and make more people accept this payment method, it must be driven by financial incentives. 𝒇𝙧𝙚𝓮𝙬𝙚𝓫𝒏𝓸𝓿𝓮𝒍.𝓬𝙤𝓶

That's why at the beginning of its promotion, the cost is extremely high. Like when someone first receives a red envelope, they get a dozen dollars at once. It certainly can't continue like this in the long run, but with fewer people initially, it can be done.

To put it bluntly, such market promotions are entirely fueled by burning money.

But if you don't spend money, how can you expect to promote quickly? It's not that easy.

A few days later, even if a newcomer receives a red envelope for the first time via QR code, they'll mostly get five or six dollars, seven or eight dollars at most, and daily QR code scans will yield around one dollar.

Moreover, such activities cannot be held long-term. Usually, a week is sufficient.

If these promotional activities were held long-term, no one could bear it! It's too costly.

Spending tens of millions, even billions a day, is typical. After all, there are over hundred million users nationwide. However, at the beginning, those using offline QR code payments surely aren't that numerous, let alone just in Shenzhen City.

After years of development, Quiet Pay's verified users have officially surpassed the 80 million mark. But after launching the offline QR code red envelope activity in Shenzhen, in just one short week of promotional activities, verified users in Shenzhen alone increased by nearly fifty thousand.

The population of Shenzhen City at this time is just over 10 million, meaning within a week, one in twenty Shenzhen residents became verified users of Quiet Pay.

This figure is already impressive, but the cost isn't small! On the first day of the activity, 10 million was burned.

Not only can new users scan codes to get red envelopes, but old users can also do so. Naturally, the promotion costs won't be low.

A week-long activity spent a total of 50 million in promotional costs, adding 50,000 new users. The average promotional cost per new user was as high as 100 dollars.

However, the promotion effect was quite good. Many people became acquainted with Yu'e Bao, transferring their current account balances from bank cards to Quiet Pay's Yu'e Bao.

The same 10,000 dollars, if kept in a bank's current savings, doesn't earn much interest annually, maybe a few tens of dollars, and even if fixed, yields only over 200 dollars a year.

But if kept in Quiet Pay's Yu'e Bao, it can earn more than one dollar in interest per day, nearly 400 dollars annually.

The key is money kept in Quiet Pay's Yu'e Bao can be used anytime, without any restrictions.

While with the bank, if fixed for a year, taking it out before the time expires means only earning current interest, at most a few tens of dollars.

No one's foolish. After calculating in their minds, depositing money in Quiet Pay's Yu'e Bao is undoubtedly more cost-effective.

It's not only convenient but also offers high interest.

However, Tao Pay is also relentless, mimicking Quiet Pay's moves promptly.

It seems like Jack Ma is copying Quiet Pay, but Yi Anguo knows at heart that Quiet Pay is the copier, as Yi Anguo originally adopted tactics from Tao Pay before his rebirth.

It's just that in this life, Yi Anguo used them first, turning Tao Pay into a learner from Quiet Pay.

Regardless of who learns from whom, or who copies whom—these things are inevitable if the tactics work.

Both parties are spending money to capture the market. Merchants and consumers develop initial preferences; accustomed to using Quiet Pay for QR code payments, even if aware of Tao Pay, they'd first choose Quiet Pay.

Likewise, customers habituated to Tao Pay would instinctively choose Tao Pay in electronic payments, hence the need to capture the market.

More market share means better future development, binding more customers.

As the money-burning battle starts, Tao Pay, centered in Hangzhou, rapidly captures the market in major cities, securing markets in Jiangsu, Jiangdong, and Shanghai.

Quiet Pay, centered in Shenzhen, swiftly expands in Eastern Guangdong, capturing markets in Eastern Guangdong, Western Guangxi, Qionghai, and Southern Fujian.

Afterward, Tao Pay and Quiet Pay simultaneously entered Western Jiangsu, Southern Hunan, Northern Hubei, and Anhui, capturing markets in four provinces.

Both use the same strategy: you send red envelopes, I send them too. However, amid fierce market competition, both show relative restraint, at least not to the point of losing reason, maintaining relatively healthy competition for now.

Both understand that under such circumstances, sole dominance is impossible; neither can eliminate the other.

If eliminating the opponent isn't feasible, then extremes are naturally ruled out. Even in giving out red envelopes, there are limitations, seemingly like mutual consent, with the red envelopes being nearly identical.

Consumers, of course, are the happiest, capturing red envelopes from both Quiet Pay and Tao Pay during QR code scans.