Superstar's Development Diary-Chapter 822 - 824: Who Is the Blade?

When many popular second-tier celebrities advance to the first tier, they often desperately expose negative news, which is equivalent to a baptism.

Generally speaking, those who successfully advance can endure the crisis and thoroughly solidify their status and popularity.

If they can’t withstand it, not only will their promotion fail, but they may also lose popularity and fade into obscurity, never to recover. Such stars are not uncommon.

A few days ago, Luo You applied to the company for He Jinxia’s first-tier promotion assessment. The company approved it and had already sent someone to negotiate with the headquarters of the global Star Celebrities List.

Over there, they provided a clear response, saying they would soon send someone to assess He Jinxia’s fame, works, and status in Huaxia.

Meanwhile, the news that He Jinxia aimed to become a first-tier star could not be kept hidden from other agencies; everyone who needed to know, knew.

This wave of negative news came fiercely. It may have started with just one party, but as time went on, more people got involved, and I fear several people aimed to deal with Jinxia, muddying the waters.

Luo You paused for a moment and said, "I’m not around Jinxia right now. I’m contacting the assistant in Stanlanca, trying to get them to publicly state the reasons for originally deciding to invite He Jinxia to play the female lead."

Zhang Ming immediately responded, "It’s a good idea but unrealistic. A large production group may not necessarily act according to our wishes, and you’ll need to think of another way."

One agent suggested, "Why not simply not respond? This is a rogue logic – our artist has to prove getting the role, but they just use a keyboard to spread rumors. We could countersue them based on their false logical analysis."

Another agent said, "That’s not feasible. We can’t rule out that there wasn’t any transaction with Stanlanca on He Jinxia’s side. If we now assertively claim she had no deals and they later produce evidence, what will we do?

What if they’re digging a pit for us to fall into? This could also be seen as a PR crisis against Tonghua Entertainment."

Luo You couldn’t help but say, "I know the artist I’m managing well. Jinxia is not that kind of person!"

The agent said, "We’re not saying she’s that kind of person, but we must be wary of what evidence the other side might present. For the company’s reputation, Tonghua Entertainment cannot take sides, and the most critical thing now is how to reverse public opinion?"

Someone else suggested, "Why not... let Sheng Yan help?"

"No way!"

Zhang Ming immediately rejected the idea, "Sheng Yan shouldn’t speak out in this scenario. Their attack point is that He Jinxia relies on Sheng Yan, riding on Sheng Yan’s popularity.

If Sheng Yan speaks out now, it might confirm these messages, and Jinxia’s future acting career may forever bear Sheng Yan’s mark, which could prevent her from advancing to the first tier."

The situation fell into a stalemate; their hands were tied in response to the current circumstances.

Suddenly, Luo You finally received a response from the ’Devil’s Sea 4’ side.

His eyes widened, and he jumped up, shouting, "They agreed to go public!"

Others paused in surprise, "What?"

Luo You excitedly said, "They think this is a great promotional point and agreed to disclose the reason for inviting He Jinxia to be the female lead. They even said once this reason is announced, the world will look forward to her role!"

Others were momentarily speechless.

Having confidence is good, but dear foreigners, aren’t you a little overconfident? The Huaxia market is not the same as yours!

Nonetheless, this is at least good news.

Once the invitation reason is disclosed, many slanders can be refuted, and our company can justifiably send lawyer’s letters to the marketing accounts.

Zhang Ming clapped the table, "Alright, I’ll instruct the PR department to prepare the lawyer’s letter first. As soon as ’Devil’s Sea 4’ speaks out, we’ll make it public. I’ll also notify the marketing accounts that once the reason is released, they should clear the screens. On another front—"

Zhang Ming paused, his expression became serious, "Any marketing accounts that want to oppose Tonghua Entertainment and cut off financial paths during a star’s promotion will be met with hostility from Tonghua and will be blacklisted!

Artists under Tonghua’s banner cannot appear on their news platforms. If they appear even once, we’ll sue them once."

Other agents heard this, and their expressions became stern, realizing this was an all-or-nothing stance!

If other marketing accounts continue to tear into this, Tonghua will follow suit, possibly leading to mutual destruction.

Is it worth it just for one He Jinxia?

This kind of situation, it seemingly happened with Sheng Yan before.

At that time, Zhang Ming was not yet the agent leader but managed to convince everyone to agree with his decision.

Compared to him, Luo You was very conventional.

The other agents nodded, all agreeing, some with puzzled looks being silently told by their closer colleagues not to speak and were quickly pulled aside.

Once outside, someone couldn’t help but ask, "Is it worth tearing into so many marketing accounts just for one He Jinxia?"

The relationship between marketing accounts and artists is hard to describe, as neither can do without the other.

But looking at the market now, marketing accounts have the upper hand over artists because they can spread rumors and issue fake news for traffic at will.

Even if marketing accounts are banned from reporting on this company’s artists, there are still other company’s artists to cover. Except for a few of Tonghua’s top stars, it doesn’t hurt much.

Another agent said, "You don’t understand. It’s not about tearing marketing accounts for one He Jinxia, but for the countless future Tonghua artists looking to advance to the first tier, it’s a matter of tearing marketing accounts."

"He Jinxia is just an example. There’s always been a tradition in the industry to suppress stars aiming to advance. Initially, this tradition was good, as marketing accounts did reveal some shortcomings and flaws in artists’ careers.

But over time, this tradition soured, becoming a malicious intent to spread dirt and fabricate fake news by some people.

Just look at He Jinxia’s case alone; isn’t the criticism absurdly unwarranted? First, she hasn’t lost any moral ground, and second, her works are fine. She’s getting attacked like this just because of a movie mismatched to her fame, clearly a premeditated drive to incite an attack.

Unfortunately, the plan succeeded, leveraging baseless content criticism to push her to the top searches!

Last year, the company also had an artist facing this situation during promotion. At that time, Zhang Ming was even angrier than now. That artist truly had no one to turn to, undoubtedly leading to a failed promotion.

The year before, three artists were hoping to advance; two failed, one succeeded, and the only success was because the marketing accounts were too focused on the other two to pay attention."

This agent gritted their teeth, "These marketing accounts have gone too far. They must be properly managed!"

The initially dissenting agents heard this and couldn’t help nodding in agreement, saying in unison, "They need to be dealt with!"