The Best Actor Insists On Living With Me!-Chapter 1727 - 1719: Box Office (Part 1)

This year’s Chinese New Year comes earlier than usual, starting at the end of January.

Last year, Director Ji’s modern anti-drug film "Yu Beauty" sold very well, and Xia Siyu’s performance narrowly lost to a veteran in the film industry, missing out on the Golden Moon Award. This year, with the release of "Divine Catcher," there is also a chance to compete for the Golden Moon Award.

Then there’s "Sunrise," which, thanks to Han Yifan’s efforts and significant discounts, reached an agreement with the theaters and secured sufficient screenings. It premiered on February 14, Valentine’s Day. This film has an artistic style, being adapted from a stage play. To balance art and commerce, Bo Yan didn’t overdo the camera work nor did he fragment the narrative. Based on the original work, certain modifications were made, and there’s even a little bonus at the end. Since it was released on Valentine’s Day, some romantic elements had to be included in the editing. It doesn’t have the same direct critical angle as the original, focusing more on the emotional entanglements of the main characters. Anyway, the investment in "Sunrise" wasn’t huge; as long as it reaches a 200 million box office, the costs should be recouped.

There was some conflict between the screening schedules of "Divine Catcher" and "Sunrise" in the later stages, but by that time, unless a movie is a major hit, the late-stage screenings are of little consequence.

Once these two films are done, the Gold Oscar Awards will be announced soon. As of now, Xia Siyu still hasn’t won any awards. Including this Gold Oscar, she has four more chances, but winning three out of four is almost impossible. Xia Siyu herself had already resigned and planned to gracefully admit failure to Shang Feifei, humbly acknowledging that she’s far from her mother’s level.

But admitting defeat momentarily doesn’t mean she’ll lose her spirit forever. She intends to keep working hard and strive to win her own award in the future.

Before the Spring Festival, she is simultaneously filming a TV series and promoting "Divine Catcher" and "Sunrise." Especially "Sunrise," where most of the promotional work relies on her and Bo Yan. Moreover, many of Bo Yan’s fans have left. Although they haven’t turned against him, the remaining fans aren’t as enthusiastic as before.

Similarly, Xia Siyu has experienced ups and downs, so she doesn’t have many die-hard fans. Although she’s recently gained popularity, many of her followers are either attracted to her looks or are casual viewers. Loyal viewers might contribute a movie ticket, but they won’t actively promote or defend her.

However, the names of Xia Siyu and Bo Yan still managed to capture some attention. In today’s movie market, sheer popularity doesn’t guarantee success. But Xia Siyu and Bo Yan still have some box office appeal. Bo Yan is known for high-quality movies and decent acting skills. Xia Siyu, despite having only won a best supporting actress award in Cannes since her debut, has never faced a box office failure. Commercially, she might even be more valuable than Bo Yan.

Especially since they recently publicly announced their relationship; a real couple releasing a movie together on Valentine’s Day certainly draws attention. Han Yifan previously negotiated with the theaters for numerous discount tickets at nine yuan ninety and nineteen yuan ninety, to entice the audience to watch. The production company subsidizes these tickets to initially draw moviegoers in.

Bo Yan has been especially busy lately. Besides filming a TV series, he is the director of "Sunrise," personally directing and filming. Although he didn’t edit it himself, he offered input. The final movie’s presentation was entirely under his control.

As previously mentioned, to meet audience demands, he edited a version suitable for the Valentine’s Day release. Depending on market reactions, he might also produce a version aimed at hard-core fans, the director’s cut of the artistic film he originally envisioned.

He had Han Yifan, the stage play director, Xia Siyu, and "Spring Light" director Sun Wujiu watch the film; he even consulted with his mentor Yu Fenfei. Once everything seemed in order, he proceeded confidently.

Especially to cater to young audiences, his editor created very sweet and sour short dramas and tailored marketing strategies for current trends, promoting on platforms like Douyin. He and Xia Siyu also frequently appeared on Douyin’s official account to promote the film. They even roped in Li Yiru—who plays the second female lead—to help with promotion.

The momentum on Douyin was overwhelming, collaborating with the platform for more promotional placements. Elsewhere, the marketing was relatively less.

Bo Yan was juggling multiple roles: actor, director, and part-time marketer, keeping him extremely busy.

The end of the year is the busiest time, and Bo Yan was probably stretched thin. Especially with the marketing projects he personally oversaw, he returned home late at night and would leave before dawn.

Additionally, a TV station invited him and Xia Siyu to participate in the Spring Festival Gala. Similar to a previous year’s gala on the day before Chinese New Year, he had to find time for practice and rehearsals. He wished for more time to accomplish everything.

Finally, it was the day of the Chinese New Year.

This year for New Year, Xia Siyu and Bo Yan returned to the Bo Family. The Bo Family was filled with joy, especially since the old man had taken ill, leaving most of Bosch Corporation’s management to the uncle. Even Xia Sicai saw the potential crisis under the surface of prosperity, so Bo Yan couldn’t possibly miss it.

Additionally, a TV station invited him and Xia Siyu to participate in the Spring Festival Gala. Similar to a previous year’s gala on the day before Chinese New Year, he had to find time for practice and rehearsals. He wished for more time to accomplish everything.

Finally, it was the day of the Chinese New Year.

This year for New Year, Xia Siyu and Bo Yan returned to the Bo Family. The Bo Family was filled with joy, especially since the old man had taken ill, leaving most of Bosch Corporation’s management to the uncle. Even Xia Sicai saw the potential crisis under the surface of prosperity, so Bo Yan couldn’t possibly miss it.

Additionally, a TV station invited him and Xia Siyu to participate in the Spring Festival Gala. Similar to a previous year’s gala on the day before Chinese New Year, he had to find time for practice and rehearsals. He wished for more time to accomplish everything.