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Chapter 320: Opportunity Suddenly Appears
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... ly planning their business promotion over the long term through geographic and temporal dimensions.
This is a major game of chess.
Around 2012, Pepsi had already set its sights on the entire competitive sports market, taking on its age-old rival Coca-Cola.
In April 2015, Coca-Cola ended its thirty-year partnership with the NBA, and Pepsi stabbed its rival in the back, securing an exclusive sponsorship contract with the NBA. This marked the change of the main sponsors of t ...
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