PREVIEW

... rise. Wasn’t that statement too domineering? What did he mean by saying that investing money in promotion wouldn’t work?

For a big-budget film, it’s essential to promote it well before its release, to prepare trailers, get Weibo influencers to share the news, publish media articles, and flood websites and forums with comments. Only with adequate promotion can you pique the audience’s curiosity enough to get them into the theaters.

What’s the situation with the audience now? They ...

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