PREVIEW

... ment was struggling. Not all advertising slots during NBA games were filled. Sometimes, as a Sunday game approached, on Friday afternoons there would be a "fire sale," selling those advertising slots at extremely low prices.]

[A 30-second advertising slot could go for as little as $5,000, and this was CBS, the largest TV station in America, advertising during a live broadcast to a national audience.]

[By 1986, during the first game of the NBA Finals between the Portland Trail Bla ...

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