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... se signaled agreement but with a higher price tag.

"How much do you think is appropriate?" Hardy asked.

"For each brand separately, between $500,000 and $1,000,000," Margaret countered shrewdly.

"Fine, then let's negotiate on a case-by-case basis," Hardy said, raising his glass with a smile.

If a brand gained significant value, the return would far exceed the investment of $500,000 to $1,000,000, effectively making it an advertising expense.

Margaret clink ...

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