Becoming Rich with Daily Scavenging APP-Chapter 606: Financial Reports from All Companies

With these previous lessons.

Mishu Ice City is very concerned about this public opinion and immediately issued a statement, indicating it would investigate.

The reason Jiang City is telling Chen Yiyang about this is also to worry that if Mishu Ice City does not resolve this in time, both brand image and sales will decline.

Then, after these people have tasted sweetness from Mishu Ice City, would they use the same tactics to attack Kuxing?

Kuxing and Mishu recently reached some tacit understanding in marketing and advertising.

Now that Mishu is under public opinion attack, Kuxing must also react.

Chen Yiyang thought so too, so he called Mishu's boss, Zhang Hongchao.

"I'm also dealing with this matter." Zhang Hongchao said, "But you know, the penalties for such rumors in China are extremely low, even if the person behind the rumors is caught, the punishment is not severe.

Moreover, some uninformed netizens might think Mishu Ice City is overreacting and can't take a loss."

"Instead of explaining, we should take initiative." Chen Yiyang said, "Since someone is buying hot searches for Mishu Ice City, we can also buy hot searches for Mousebuck, Mouseshang, Mouse White Road, Mouse King Tea Princess."

"Is this okay?" Zhang Hongchao was a bit worried.

"Why not? At that time, I will also buy a Mouse Kuxing hot search for my own Kuxing, who can say I'm not right.

Since someone wants to attack others with public opinion, we might as well attack all competitors equally.

By then, someone will naturally become anxious."

Chen Yiyang wasn't bothered to find out which competitor spread these rumors and bought the hot search.

It's meaningless.

Because companies can't officially appear in such matters, they rely on relatives and friends with no apparent connection to the company to buy them.

By the time they're caught, this matter barely warrants a civil penalty, and they certainly won't confess the company behind it.

So it's better to attack each competitor equally. Either everyone's reputation goes down together, or no one plays this gag anymore.

Zhang Hongchao agreed with Chen Yiyang's words and felt this was the only way.

After the two finished their call, they each approached familiar marketing companies to hype this whole mouse theme.

For a while, all coffee and milk tea brands added a mouse character to their names, and their logos featured mouse heads.

Kuxing and Mishu's joint madness made all competitors realize these two were genuinely angry this time.

So, heads of marketing departments from several companies discreetly formed a group and discussed the matter.

Everyone promised never to create similar topics again.

However, before they could jointly suppress the related hot search with their own means,

a new hot search shot to the top of social media platforms, pushing the mouse-themed coffee and milk tea industry events down.

This was the Youpin Store's "peanuts on trees" incident.

As a renowned domestic dried fruit brand, Youpin Store consistently ranks among the top three in the dried fruit market.

Yet, during a recent promotion, a poster promoting peanuts astonishingly depicted peanuts growing on a tree, accompanied by the caption "selected four perfect red peanuts."

While it's common knowledge that those doing cultural promotion domestically are generally uneducated,

this time making such a silly mistake was simply amusing.

Hence, many of Youpin Store's competitors teamed up to send Youpin Store to the top of the hot search list.

This diverted attention from the original mouse-themed coffee and milk tea festival, and the matter naturally fizzled out.

"These trivialities in the domestic business world, I can already view them as entertainment news."

Chen Yiyang vented to a little accountant while handling work affairs.

Before the little accountant could speak, an assistant entered the room.

"Boss, financial reports from Jindong, Ah Li, and Ugly Group are out."

"Let me see." Chen Yiyang extended his hand.

He had completed the deal with Ugly Group now.

Yiyang Entertainment successfully took over Ugly Group's shares in Dog Eye Entertainment.

So now he's very curious about how bleak the financial reports could be to make Ugly Group so desperate.

But after the assistant handed over the three companies' financial reports, Chen Yiyang didn't first look at Ugly Group's, he read Jindong's instead.

Although Jindong didn't participate in the flash sale war, they were still collaborating with Yiyang on food delivery.

However, to counter Ugly Group's attack, Jindong spent over ten billion more on marketing in the second quarter.

This resulted in Jindong's profit margin dropping to zero for this quarter.

Then he checked Ugly Group's.

Second quarter core local business profit fell by seventy-five percent, dropping the profit margin to five percent, marketing expenses increased by fifty-one percent, reaching more than two hundred billion.

Although the figures seem slightly better than Jindong's,

Jindong is already pulling out, and the third quarter's expenses should reduce significantly, and profits could return positive.

But Ugly Group still faces being squeezed by several other giants in its core field.

The financial report for the third quarter can only look worse.

Next, Chen Yiyang took a look at Ugly Group's biggest competitor, Ah Li.

Ah Li only joined the battleground mid-second quarter, with sales and marketing expenses increasing by 8 percentage points.

Based on second-quarter expenses, it's estimated that Ah Li already spent nearly four hundred billion in the flash sale war.

This means that so far, Ah Li has spent twice what Ugly Group has but gained market share approximately seventy to eighty percent of Ugly Group's scale.

For Ah Li, this was incredibly profitable.

Ah Li doesn't lack money at the moment, only future narratives to tell.

And now, by burning this two hundred billion, all investors have renewed confidence in Ah Li.

If Ah Li can defeat Ugly Group by burning several billion, becoming the new flash sale industry leader,

then in the stock market, this money could be doubled back for Ah Li.

But Ugly Group can't manage that.

Even if Ah Li's cost of burning money is double that of Ugly Group's,

Ah Li's cash reserves are several times that of Ugly Group's.

Whenever Ugly Group can't sustain itself anymore, it will be driven completely out of the market, without even a taste of the soup.

"After the financial report came out, by how much did Ugly Group's shares decrease?" Chen Yiyang looked up at the assistant.

"Currently, it's plunged about eight percent, and it's estimated to drop twelve percent in a few days," the assistant replied.

"What a pity." Chen Yiyang tapped the tablet in his hand.

If he hadn't already reached an agreement with Ugly Group, Chen Yiyang would have been tempted to kick them while they're down.

Nonetheless, having promised Ugly Group, Chen Yiyang won't renege and will keep progressing together with them.

After all, even though Ugly Group is a pile of dung, compared to Ugly Group, Ah Li is even worse.

Now, with Ugly Group at the forefront, Chen Yiyang can secretly develop for a while longer.

If Ugly Group falls one day, it will be time for the showdown between Chen Yiyang and Ah Li.