Becoming Rich with Daily Scavenging APP-Chapter 681: Another Cops-and-Robbers Film

"I have a few friends on Hong Kong Island who are planning to make a movie.

This movie has already invited four Best Actors to star in it, and it can be said to be the strongest lineup for Hong Kong films in recent years.

But to make money from such a movie, it still depends on the box office in the mainland. So they've thought about you.

If you're willing to invest in this movie, they believe the box office in the mainland will be guaranteed."

"I see." Chen Yiyang is actually not very interested in this matter.

It's become a consensus that Hong Kong films are getting worse and worse.

Even in Taiwan Island, a few movies from there have been welcomed in the mainland in the past few years, but the quality of films from Hong Kong Island is truly diminishing.

But this is also a normal situation.

The problem with Hong Kong films is that they've completely lost their market.

Back in the most glorious times of Hong Kong films, they could sell box office tickets in every country in Asia.

But now, let alone selling tickets, even Hong Kong Island's own market can't hold onto Hong Kong films anymore.

Without a market, the number of films being made will decrease, actors and behind-the-scenes staff won't make money, and naturally, they'll go to markets where they can earn money.

This only exacerbates the decline of Hong Kong films.

However, this also aligns with normal market rules; Hong Kong films just need to return to their normal status.

The glory of Hong Kong films in those years was a miraculous occurrence, exceeding the highest level a city's film system could reach.

"This movie claims to have invested 400 to 500 million with eight years of production. They are very confident in this movie."

"Then send me the screenplay; I'll take a look at it." Chen Yiyang knew Chen Sicheng was also asked to mediate.

So he gave Chen Sicheng some face, not directly refusing, but planning to take a look at the screenplay first.

Because the movie is almost completed, asking Chen Yiyang to invest now is only to use Chen Yiyang's reputation in the mainland for movie promotion.

So they didn't bother with keeping the screenplay secret and directly sent it over.

The movie's name is "Maple Forest Volcano."

Chen Yiyang casually skimmed through the screenplay and found it baffling.

It's not that the screenplay was of poor quality.

Rather, the content of the screenplay was too much; it looked at least like a four to five part series or the volume of a dozen-episode TV show.

Compressing such a large screenplay into a single movie, wouldn't it result in skipping too much content, leaving audiences confused?

And the theme of this movie is the old set of triads, cops, and undercover stories.

Chen Yiyang wondered if the directors and screenwriters of these Hong Kong films were under some curse.

Why are they always spinning around this theme?

Earlier, Louis Koo did the same, made a sci-fi blockbuster, but the content couldn't escape undercover, brotherhood, and cops.

Now this "Maple Forest Volcano" is the same.

Invited so many Best Actors, spent so much money.

A 400 to 500 million investment, even in the mainland, is considered moderate production expenditure.

And yet, it's still a cop film.

No comment.

So after reading the screenplay, Chen Yiyang directly called Chen Sicheng to frankly say,

"I think this film doesn't stand a chance, unless the director casts a spell on audiences from other markets to make them crazily contribute to the box office; otherwise relying on the domestic market to break even is impossible.

Estimated, it won't even get 100 million at the National Day box office."

"Actually, I think the same way." Cheng Sicheng naturally doesn't have much regard for this film either.

If he hadn't been asked to do so, he wouldn't have called Chen Yiyang.

If worse comes to worst, do as he did, buy some copyright, do some localization adaptations, copy some good things, that would work.

Why keep fixating on cop films?

After finishing the conversation with Chen Sicheng, Chen Yiyang was curious if there were any good movies in the domestic film market recently.

So he asked his assistant to bring some of the movie project proposals that were recently submitted to his film company for him to see.

After reading them, Chen Yiyang concluded.

The domestic entertainment seems to be doomed too.

These movies are all terrible, not a single one worth watching.

Forget it, might really have to turn to short dramas in the future.

Xu Yun previously took Chen Yiyang's investment and made short dramas abroad.

Now it's starting to show some promise.

Short dramas like "The Great Commander Fell in Love with Me, the White House Cleaner" are also deeply loved by European and American audiences.

Sure enough, people still love to watch enjoyable dramas.

After confirming there's nothing worth paying attention to in the film industry recently.

Chen Yiyang still shifted his focus back to the gaming field.

Whether it's Yiyang Automobile or Yiyang Flash Sale, these two money-eaters need external funds.

Chen Yiyang hopes to create another hit in the gaming field to make money.

The mobile version of "Sugar Bean Man Adventure" is his hope.

After resolving the cloud gaming issues and conducting the final tests, "Sugar Bean Man Adventure" has officially launched in the mainland.

However, contrary to Chen Yiyang's expectations that such a family-friendly game would explode upon launch.

In the first few weeks of launch, "Sugar Bean Man Adventure" was somewhat lukewarm.

Even with the support of cloud gaming, its performance in acquiring new players was average.

For this reason, Chen Yiyang could only gather the team to discuss strategies.

"Boss, I think the main issue is publicity." Jiang Ming, who previously worked as Chen Yiyang's assistant and is now tasked with management in the "Sugar Bean Man Adventure" team, said.

"This type of game has a flaw, which is that when players only see pictures or videos, it appears too childish, not suitable for adults.

But in fact, after starting to play, they'll find it very stress-relieving, very suitable for elders and children to play together.

However, our advertising methods mainly focus on pictures and videos.

When players see it's an ad, they easily swipe away without looking, which leads to poor advertising results."

"Then what should we do, invite streamers to promote?" Chen Yiyang asked.

"It feels ineffective because the popular game streamers on the market are either those in competitive games or console games, which do not match the target audience we expect to attract."

Jiang Ming thought for a moment and continued, "Actually, the best thing would be to have a large number of players spontaneously help us with promotion and acquiring new players."

After hearing Jiang Ming's words, Chen Yiyang originally intended to initiate an in-game event where players receive certain appearance rewards for bringing in a specific number of new players.

But as he was about to speak, he felt it was inappropriate.

Because he is a gamer himself, very aware of the downsides of this mode of acquiring new players.

The problem is, if the rewards for recruiting new players are too poor, nobody will participate in the event.

But if the rewards are too good, then a lot of players will surely create alt accounts or directly find sellers on platforms to purchase related services for convenience.

In such circumstances, the newcomers brought in are all bots, the number of new users keeps increasing, but they never become active after registering, nor do they spend money.