Becoming Rich with Daily Scavenging APP-Chapter 682: Co-Creation Mode

"How about co-creation?" Suddenly, an assistant proposed a new idea. 𝓯𝙧𝓮𝓮𝒘𝓮𝙗𝙣𝒐𝒗𝒆𝓵.𝓬𝓸𝒎

"Co-creation?" Chen Yiyang turned to look at this assistant.

"Yes." This assistant was a new face, and she spoke up, "I tried playing our game after it went live, and I noticed our game has a UCG model, which allows players to create their own levels for others to play."

The so-called UCG, or user-generated content.

In a broad sense, platforms like Bilibili, ZhiHu, and Xiaohongshu are all UCG models.

In the gaming field, some early Blizzard games, like Warcraft, also had UCG models where players could create maps for others to play.

The UCG model is a supplement to game content, especially in this kind of episodic entertainment game.

Maps created by the official team are always limited, and players can quickly get bored.

So "Sugar Bean Man Adventure" developed a UCG model, allowing players to use in-game resources to create maps.

However, the original intention of this model was to increase player engagement, so the game team didn't pay much attention to it later on.

"Go on," Chen Yiyang prompted the assistant to continue with their idea.

"We can organize an event, hold a competition, let some players who enjoy making maps create them for the game, and then award prizes based on the number of players who play these maps, giving out some tangible rewards.

The benefit of this is that we need only concentrate the rewards on the top tier, such as giving the first place winner a cash prize of tens of thousands, phones, computers, and such attractive rewards.

This will mobilize all players to participate in this event. Compared to the usual recruitment drives, since the rewards are focused on the top tier...

It's easier to detect if there's any vote rigging or bot script data manipulation.

Also, the creators participating in this event and competition will definitely promote using various methods to improve their rankings.

By then, these creators will go to various social platforms and video platforms to help us promote the game themselves."

Brilliant.

After hearing the assistant, Chen Yiyang felt this method was very useful.

The current problem facing "Sugar Bean Man Adventure" is that advertisement costs are high, and the advertising effect is not good.

Using this method solves both issues.

When the game company advertises itself, it requires an investment of tens of millions.

But now, they only need to spend one or two million to hold this competition and distribute the money to the players.

Players will find ways to promote it themselves.

Moreover, those creators, in order to attract players, will certainly put effort into creating interesting video content, which will definitely be more appealing than the official promotions.

Anyone who has played games knows that many player-created videos are more popular than the official ones.

Because the official staff's manpower and energy are ultimately limited.

Especially the official employees, whose goal is to obtain limited data to meet the superior's targets in a limited time.

Players, however, create purely out of love.

In comparison, player-made video content is often more heartfelt and more welcomed.

Of course, although this promotion method is effective, it depends on the game.

Games without a UCG model simply can't use this method to promote.

And currently, most games on the market do not have a UCG model.

This is not because these games lack the ability to add a UCG model. Instead, many games face a problem after adding a UCG model.

That is, the mode created by the official team painstakingly over a month turns out to be less fun than those created by the players themselves.

That's too embarrassing for the official team.

So many games simply don't opt for this model.

Having decided on the promotion method, Chen Yiyang began to invest resources.

Currently, he has two promotional platforms in hand, Bilibili, and the gaming community platform Xiaobai Box, along with the collaboration with Tengxu.

The promotional resources are quite sufficient.

Two weeks later.

At Tengxu headquarters.

Wu Changxun had just sat down in his office when he received a notification that Brother Ma had called all department heads for a meeting.

Upon entering the conference room, Wu Changxun found that Brother Ma was already there.

"What's happening?" Wu Changxun curiously asked someone nearby.

"I don't know either. It seems to be proposed by Wang Chunyun from the gaming department."

The gaming department is Tengxu's cash cow.

So even though Tengxu seems to have a gaming department on the surface, there's no outright leader within the department to prevent anyone from becoming too powerful and threatening Brother Ma's control over the company.

Thus, the gaming department is intricately divided into several factions.

The competition among these factions is as intense as that between Tengxu and its competitors.

Sometimes, certain factions would even collaborate with competitors to create trouble for other factions.

As long as no real chaos ensues, Tengxu's top management is happy to see such competition.

Because Tengxu understands that only through such competition can they cultivate a king of Gu worms with enough competitiveness.

This is why, although Tengxu entered the gaming field later than NetEase, it managed to defeat NetEase and secure the top position among domestic gaming companies.

Even NetEase has tried to learn this method over the years, allowing in-house competition among its gaming teams, but it never quite gets it right.

Because the competition within Tengxu is real—the parties treat each other as mortal enemies.

Wu Changxun had spent his early years in the gaming department, and although he had left, he still controlled one of the factions within the gaming department through past relationships.

Wu Changxun introspectively asked himself, if he were given a gun with one bullet...

and Wang Chunyun and a NetEase manager were placed before him against a wall, whom he would choose.

Without a second thought, he would choose Wang Chunyun.

Even if he had two bullets, he would save both for Wang Chunyun to avoid missing and ensure a follow-up shot.

Therefore, Wu Changxun knowing little about Wang Chunyun's actions was normal.

Seeing that the management team was all present, Brother Ma gestured for Wang Chunyun to start the presentation.

"Recently, a mobile game called 'Sugar Bean Man Adventure' has emerged in the market."

Wang Chunyun began projecting onto the screen.

When it first launched, its performance was only moderate with no signs of explosive popularity.

But in the past week, not only has this game started climbing the best-seller list, but discussions on various social media have been continuously increasing."

Wu Changxun couldn't quite understand what Wang Chunyun was trying to convey.

Suddenly, a game becoming popular in the market wasn't uncommon.

He checked the game's name and realized it was the same "Sugar Bean Man Adventure" Chen Yiyang had mentioned to him earlier.

Oh, the game Chen Yiyang invested in—then it made more sense.

But was there a need for Tengxu to worry?

"Ask around in the world of pay-to-win games, and see who the boss is."