Becoming Rich with Daily Scavenging APP-Chapter 683 - 1.4 Billion Budget

In the current domestic gaming industry, some give it face and call it Tengwangmi.

Without giving it face, it's all just dirt and clay chickens under Tengxu.

So Wu Changxun is dismissive of Wang Chunyun's statement.

But soon Wang Chunyun continues with the introduction.

"This game named Sugar Bean Man Adventure has a very obvious feature.

That is family fun. It is suitable for all age groups to play, and is especially favored by teenagers.

According to our survey, the main player group of Sugar Bean Man Adventure consists of approximately forty percent elementary to high school students, while college students account for thirty percent.

Overall, over twenty percent of the player base for Sugar Bean Man Adventure had never played any mobile games before.

What does this mean? It means the game has an extremely strong appeal to users who have never engaged with games before.

Moreover, looking at the content of the game, it includes co-creation, social interaction, variety show challenges, and making friends.

All this content reveals that, although it is nominally a game, it is actually a dating platform, and primarily for teenagers.

If this game is allowed to grow, then the company behind it, Yiyang Game, will have firmly grasped a group of future main gaming spenders."

Wang Chunyun's speech wrinkled the brows of the executives present.

Giant corporations always make money now, but worry about future revenue.

All giant enterprises fear being abandoned by the times and want to catch the future.

Therefore, although the young demographic is not the main spending force in the gaming circle, they are the group that giant corporations like Tengxu most want to capture.

Just look at those legendary web games.

These games are clearly outdated, yet they still make money.

Why?

Isn't it because it was the favorite game of young people who couldn't afford it back then?

When these young people have money in their hands, they naturally resort to spending feverishly, throwing money at these web games. 𝑓𝘳𝘦𝑒𝑤𝑒𝘣𝘯ℴ𝘷𝘦𝓁.𝑐𝑜𝑚

And a game aimed at young people, with social features.

If allowed to mature, becoming a memory for a generation.

Then this game could probably generate money for decades.

Moreover, variety show challenge games aren't restricted by the concept of being outdated.

Anytime you think of it, you can play a few rounds with friends.

And this game makes money through appearance sales.

If it becomes the next Wukong.

Then it will definitely impact the revenue that originally belonged to Wukong in this sector.

"In short." Brother Ma speaks up, "This type of game is different from the second-dimensional games.

We can accept a Yingkumi appearing in the second-dimensional field. But we absolutely cannot allow a challenger in the social gaming field.

Especially since the company behind this game is Yiyang Game.

If Chen Yiyang integrates Yingkumi and Yiyang Game in the future, then they will completely control the youth gaming group, which is unacceptable to us.

Therefore, Wang Chunyun will assemble a team to quickly replicate a game modeled after Sugar Bean Man Adventure.

The game content needs to connect all Tengxu's content, including video, games, social, and advertising."

"Ahem." Wang Chunyun coughs twice and then says, "Actually, my team has already created a game similar to Sugar Bean Man Adventure.

Because variety show challenge games in end-games actually appeared more than a year ago.

At that time, we found this mode interesting, so we copied one. Didn't expect it to come in handy now.

If resources are sufficient, we expect to complete this game within half a month and conduct testing.

Soonest, within a month, the game can go live."

Wang Chunyun's words didn't shock Tengxu's senior management.

Because this is Tengxu's speed.

No one knows exactly how many games are created by various Tengxu studios.

Because the number of games that truly receive resource preference and are launched is less than one-tenth of those being produced or completed.

There are even many seemingly unreliable game types that other game companies wouldn't bother making, but Tengxu made quite a few.

The goal is, should any game genre become popular, Tengxu can immediately bring out a similar game to seize the market.

Creating a game doesn't really cost much.

Because the cost is just labor, whether or not they make games, Tengxu has to support so many people.

The real expense is in operating and marketing costs after the game launches.

As long as the game doesn't go live, for Tengxu these games cost nearly zero.

For example, after the notorious trend took off, Tengxu immediately launched a so-called second-dimensional open world game to compete.

Although this game was quietly crushed.

It still made some quick money through promotion.

So now when Wang Chunyun mentions having a similar variety show challenge game on hand, no one finds it surprising.

"How much marketing resource do you need?" Brother Ma looks at Wang Chunyun.

"Preferably at the billion-level." Wang Chunyun says.

"Although the creation cost of this game is only a few tens of millions. Yet variety show challenge type games don't demand much technicality.

Stitching some additional content doesn't take much effort. The key is whether marketing is adequate.

If the marketing is sufficient, then our user count can surpass that of Sugar Bean Man Adventure in a short time.

And when our user count overwhelms theirs, we can slowly push them out of the market."

"I'll give you 1.4 billion." Brother Ma looks at Wang Chunyun, "Initial marketing spend of 1.4 billion. Prepare according to this scale, once the game is live, including Wukong, Qiuqiu platform, any Tengxu-direct game or platform, can coordinate with you for promotion."

Gasp.

Even Wang Chunyun couldn't help but take a sharp intake of breath upon hearing Brother Ma approve this marketing budget.

1.4 billion.

What does 1.4 billion mean in the gaming industry?

GTA V, a famous game, had a production cost of 130 million USD and a marketing budget of 110 million USD.

Combined, it's around the number approved by Brother Ma.

Previously, the hefty profit-making Black Wukong that became the village's first college student had a total cost of about 300 million.

1.4 billion can produce four and a half Black Wukongs.

"Any other questions?" Brother Ma looks at Wang Chunyun.

"No, none." Hearing this budget, Wang Chunyun wouldn't dare propose anything else.

Besides the 1.4 billion cash, top games like Wukong willingly coordinate promotions with Wang Chunyun.

If Wang Chunyun still fails to outperform the competition, he feels he might as well resign.