Becoming Rich with Daily Scavenging APP-Chapter 690: The Biggest Loss in Gaming History

"Tengxu will suffer a huge loss this time."

It's not just Chen Yiyang who thinks so; basically, everyone in the gaming circle thinks the same.

After Tengxu's crazy three-day campaign.

Even mini-games have landed on Star of Yuan Meng, but this game itself still hasn't made a splash.

Ironically, what became popular was the joke about Tengxu automatically downloading games for you.

This indirectly indicates some issues.

Chen Yiyang initially worried that Tengxu's all-out effort this time, costing 1.4 billion, would at least cause Sugar Bean Man Adventure's weekly active users to drop by more than half.

But the result was not only a non-drop in active users, but there was even a slight increase.

Chen Yiyang and his young assistant team are now having meetings with much more relaxed expressions.

With such a promotion as Star of Yuan Meng not affecting their own games, this Sugar Bean Man Adventure can provide steady cash flow to Chen Yiyang for at least the next three to four years.

"An era has passed." Jiang Ming concluded Tengxu's failure this time, saying, "These old-generation game people. In today's game market predominantly driven by a new generation of young people, they still view the market with outdated perspectives, use old-fashioned game modes, and outdated promotional methods to fool users.

They will eventually be eliminated by the market. The future market belongs to studios that can please users, not those that just throw money at promotions."

Of course, even though Jiang Ming thinks some people inside Tengxu are already outdated, he dares not say Tengxu itself is outdated.

Mainly because Tengxu is simply too enormous, with too many unclear hierarchy issues internally.

Compared to recent years where players have criticized Activision, ea, and Ubisoft.

Tengxu's characteristic is the lack of a unified game department management structure.

The game department's various studios have no mutual hierarchy, resources are not shared, and sometimes disputes arise due to mutual plagiarism issues.

But the benefit of this is that, although the studios that contributed great achievements for Tengxu have become outdated and can no longer produce good games.

Tengxu still has a few vibrant studios occasionally bringing relatively surprising products.

Relying on Tengxu's extensive promotional channels, as long as a game is of decent quality, Tengxu can quickly push this game forward.

Therefore, if Tengxu deliberately pushes a game now, it's unlikely to succeed. The correct approach should be to wait for a good game to emerge, gain player favor, then concentrate resources to promote it.

This would work much better.

Things indeed happened just as Chen Yiyang and some industry insiders thought.

Only after two weeks.

The data of this game, primarily promoted by Tengxu using a campaign fund of 1.4 billion, started to plummet.

A large number of players began quitting the game after receiving various new user rewards.

Industry insiders deduce that this game's project group might stop recruiting new players in about a year, freeze the project, then assign some marginal programmers at the company without advancement prospects to maintain the game, to operate at extremely low cost to make a little money.

Of course, Chen Yiyang feels that until the game shuts down, it's hard to earn back the resources Tengxu put into it this time.

Regarding Tengxu's actions, Chen Yiyang could only say, a great effort resulted in a massive blunder.

After confirming Star of Yuan Meng is irrecoverable mess.

Wu Changxun didn't avoid suspicion anymore and directly came to Lin'an to find Chen Yiyang.

"Wang Chunyun is quite unlucky this time; he originally wanted to advance further, but now with this critical project screwed up, continuing in the game department is already pretty decent."

"You can comfort your President Ma, temporary setbacks don't mean much. It's just a fourteen billion marketing expense. On the bright side, while the marketing spent a lot, the game's production costs weren't much."

"Look abroad, Star Agents created with four billion USD couldn't even make back a fraction of the cost."

"Stop teasing us Tengxu." Wu Changxun said helplessly.

Although Chen Yiyang's intent was to tease Tengxu a bit.

Compared to abroad, Tengxu's big spending of fourteen billion on Star of Yuan Meng really isn't the biggest gaming loss in history.

In the past, there's et, which directly caused Atari's collapse, burying the entire North American gaming market.

More recently is Star Agents.

It's estimated to have lost at least four billion USD, which is over twenty billion RMB.

Furthermore, even though Star of Yuan Meng had poor quality, it can still earn some money through subsequent enticing micropayments.

As for Sony's production of Star Agents, it went offline just 14 days after its launch, with no possibility of recouping the investment.

The four billion USD production cost and marketing expenses were directly thrown into the water.

"Actually, there's something I can't quite understand." Wu Changxun asked Chen Yiyang, "Star Agents seemed to be of good quality, and it promoted the multiculturalism prevalent in Europe and America; why did it fail so badly?"

"Clearly, you haven't played games for a long time." Chen Yiyang, hearing Wu Changxun say this, immediately made a judgment.

"I suspect the executives at Sony are just like you, having not played games for a long time, which is why they invested so heavily in this project."

Star Agents was a project initiated by Sony, which acquired a studio for development.

The initial reason for producing this game was Sony's envy of highly active large server games.

At first, Sony was somewhat disdainful of this type of game.

But when Yingkumi's open-world adventure game Prime Tide appeared on the PS platform through Chen Yiyang's introduction.

The steady income quickly made Sony's executives envious.

How stable is this income? Last year Sony released the annual income list.

According to the list, Prime Tide and God of War 4 were tied together.

Meaning, throughout last year, Prime Tide brought Sony the same revenue as the meticulously crafted God of War 4.

But the problem is, God of War 4 was developed over five full years! 𝘧𝓇𝑒𝑒𝑤ℯ𝑏𝓃𝘰𝑣ℯ𝘭.𝘤ℴ𝘮

Ignoring costs and focusing solely on revenue.

By next year, the revenue God of War 4 brings Sony will drastically decrease, considering discount promotions etc., the final revenue might not even be a tenth of its launch year.

Whereas Prime Tide this year can still bring in a God of War 4 share of income for Sony.

With such a comparison, Sony's executives immediately felt single-player game revenues were no longer appealing.

The production costs of AAA titles are rising annually, and production cycles are continually lengthening.

Moreover, even if produced, revenues might not meet expectations.

As a result, major companies are currently focusing on series games.

Because at least series games have some guaranteed income.

Unlike games like Prime Tide and Overwatch, which can continue to bring stable yearly revenue and last for several years.