Dominate the Super Bowl-Chapter 354 353 League Storefront

Atlanta, night was falling.

Jacobs slightly lifted his chin, watching on the TV screen Henry and Li Wei—

They were truly exceptional.

Not only had they led Crimson Tide Storm to the top of the nationwide championship, but they also shone on the professional league's playoff stage, where each player played a good half, entwined until the final two minutes determined the winner.

He, too, hoped to be like them one day.

Instinctively, Jacobs straightened up, his chest inflamed with a soaring fighting spirit.

This scene, caught in Saban's eyes, flickered with a touch of gratification:

Not just Jacobs and Clark, the running backs, were inspired, but Hertz's youngsters, after two seasons of breaking through, were robustly growing. Seeing Li Wei, who had fought alongside them last year, now shining on the professional stage and transforming through each game, these youths couldn't help but become impassioned.

It was no different for Saban himself.

Often feeling that he had grown old, possibly too old to coach much longer before retiring, the reluctance and attachment still firmly bound his steps; but now, seeing young people like Henry and Li Wei rapidly grow, each making their mark, retirement seemed less daunting.

Next year, Saban was somewhat looking forward to the Kansas City Chiefs and the Tennessee Titans' meeting, curious about how Henry and Li Wei would have developed by then.

"Li Wei, what exactly did you and Henry say to each other during the post-game handshake?"

"Could you tell us why you and Henry didn't exchange jerseys?"

"What is your relationship with Henry like, competitors, or fellow alumni?"

Question after question, there was no stopping them—

Clearly, there was more than one inquiring mind, from inside the stadium to outside, then the reporters came as the representatives to dig for the truth, focusing entirely on Li Wei and Henry, even having headlines ready.

Unfortunately, Li Wei was not cooperative.

"Please, everyone, Derrick Henry is not my girlfriend, okay?"

One second, two seconds—

Roaring laughter!

Looking up at the innocuous face of Li Wei, the reporters responded with applause and whistles; the scene was bustling, and a hot new headline was fired up:

"'Li Wei vs. Henry', a Crimson Tide Storm of love and hate between two generations of running backs".

How about that?

A surefire best-selling headline, traffic guaranteed!

Seeing the surging crowd in front and around, the news conference room was crammed to the rafters, despite the post-season attention multiplying, the spectacles unfolding were nonetheless astonishing, to say nothing of the dense crowd outside in the corridors who couldn't squeeze in but couldn't bear to leave either, hustling and bustling, gathering by the walls to listen. Find your next read at novelbuddy

This was the popularity of Li Wei!

Everyone said it was NFL's official endorsement, with Goodell himself driving the rise of Li Wei; but the key point is, there were also some who couldn't be helped. That Li Wei had climbed to his current position was fundamentally due to his performance on the field.

Actually, Goodell had his own plans—

The Asian Market, that was only a small part of the reason; the real reason was the long-term plan.

In recent years, as Manning and Brady aged and their physical capabilities declined, causing fluctuations in performance, Goodell realized that the impending change might soon arrive. The "Manning vs. Brady" face-offs might not be able to generate discussion much longer, and the NFL needed new attractions.

Just then, Bombing Corps rose, so Goodell shifted focus to the Defensive group, with JJ Watt emerging as the league's newly promoted face.

Of course, Manning and Brady continued to shine for several more seasons, but Watt still lived up to expectations and became the representative of the new generation.

Unfortunately, with Manning's retirement and Watt sidelined for two consecutive seasons due to injuries, the league once again faced a void in hotly debated topics. Although there was no need to worry about ratings, the commercial promotion aspect couldn't smoothly break through—

A sport, if it wants to break out and attract more originally uninterested audiences, needs idols, needs icon creation, and this is true for any sport.

Not to mention far, tennis, a sport originally limited to the elite class, has quickly become one of the most lucrative sports in the global market, even subtly surpassing individual sports like golf and boxing, precisely because of icon creation.

The men's tennis "Roger Federer VS Rafael Nadal" and women's tennis "Serena Williams VS Maria Sharapova."

Four players, with distinctively different styles, yet all together sparking fireworks on the court, coupled with meticulous brand sponsorship and image promotion, have generated more than tenfold the revenue and attention for tennis, leapfrogging it into one of the top sports in the world.

Football is no exception.

Goodell himself comes from a background in Economics and started in the NFL's Public Relations department. He has a clear mind on how to create icons and how to rely on the idol effect to expand influence and eventually turn it into profit.

The NFL needs new idols, as well as fresh blood.

It was at this juncture that Li Wei appeared.

And he did not disappoint, each step forward creating history.

Originally, Goodell was seriously considering making Los Angeles Rams' Donald the next face of the league, thinking that the "Los Angeles plus Defensive End" combination would explode the market; but now it seems that Li Wei had already taken the lead.

Just look at this game, even without Goodell mobilizing official news resources, social media platforms were already abuzz.

Of course, if this year's Super Bowl matchup was "Kansas City Chiefs VS Los Angeles Rams," Goodell would not mind setting up "Li Wei VS Donald" as the next century showdown.

After all, heroes are shaped by the times; so are idols, and it requires the right place, right timing, and the right people—nothing can be missing.

However, the Los Angeles Rams had already lost surprisingly to the Atlanta Falcons in the previous game, with Donald being eliminated first, and only the Kansas City Chiefs advanced. Goodell might feel regretful, but he can only go with the flow. "Li Wei VS Donald" will have to wait until next season, but this season has not yet ended:

Li Wei brought too many surprises, so, can they still expect more?

This was evident from the post-game press conference—

Li Wei. Li Wei. Still Li Wei.

In the first half, the Kansas City Chiefs shone in multiple areas and played brilliantly, showcasing their depth; but in the second half, after unexpected developments occurred, the recurring nightmare once again throttled the Kansas City Chiefs.

At the crucial moment, it was still Li Wei who stepped up.

Whether it was decisively stabilizing the morale when the Defensive group was faltering or after the Offensive group re-entered the field, his performance was incredibly spectacular, deservedly the key person who turned the game around.

Even Reed and Smith couldn't stop praising Li Wei in their post-game interviews.

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Reed even delivered a classic quote, "For the last trick play, I can't think of a more perfect choice than Li Wei."

Smith: An arrow to the knee.

On social media, countless GIFs and memes expressed the shock at the Kansas City Chiefs' final offensive push. While the touchdown was thrilling enough, who could have imagined that the two-point conversion attempt could be even more spectacular!

Frightening!

This is just too exciting!

Thus, the frenzy on social media burst its confines and invaded reality.

Bustling, reporters swarmed around Li Wei like wolves.