Married to a mechanic, she shocked the world-Chapter 69 - 054 A full pot of water makes no sound a half pot of

Chapter 69: 054: A full pot of water makes no sound, a half pot of water goes clink-clank_5

Chapter 69: 054: A full pot of water makes no sound, a half pot of water goes clink-clank_5

Not every customer will pay attention to the billboard at the entrance, but when it’s printed on a discount card, it’s different. Beauty Chant rarely has promotions, so for a 20% discount, everyone will look at the new store’s address.

“What about the old discount cards?” Zhao Cuinong asked.

Lin Wu said, “All the old ones are voided.”

“Good.” As she spoke, Zhao Cuinong couldn’t help but curse, “Zhou Zhongquan is really shameless, he agreed to a five-year lease, and he breaches it just like that! With only ten days, how could we possibly make all our customers aware of the new store’s address?”

“What if he opens a skincare store as well?”

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Wouldn’t that mean taking all their business away?

Upon hearing this, Lin Guixiang also grew worried and looked at Lin Wu, “Xiao Wu, your aunt is right. If Zhou Zhongquan opens a skincare store as well, wouldn’t that affect us?”

She and her daughter had not easily built up their business and had just established themselves in Qing City, only to encounter such an issue.

Lin Wu, however, remained calm. No trace of worry could be seen on her serene face, “Even if they really open a skincare store, it won’t affect us, because there is only one Beauty Chant in this world.”

Moreover, not every skincare product is called Beauty Chant.

Zhao Cuinong smiled and said, “Xiao Wu is right. They can imitate us and open a skincare store, but they can’t replicate the effectiveness of Beauty Chant!”

If just any skincare product could effectively remove freckles and acne, then Beauty Chant wouldn’t have suddenly become so popular.

Hearing this, Lin Guixiang also sighed in relief, “Then I’ll contact Xiao Liu right away to print new discount cards. Xiao Wu, how many do you think we should print?”

“Considering our current daily customer traffic, at least a hundred thousand,” Lin Wu said.

“Good,” Lin Guixiang nodded.

Just then, Zhao Cuinong seemed to have thought of something, raised her head to look at Lin Wu, “Xiao Wu, instead of printing a hundred thousand discount cards, why not find an internet celebrity to help us promote the new store’s address? This way, not only can we increase the popularity of Beauty Chant, but also let more people know that we’re moving.”

After speaking, Zhao Cuinong continued, “I’ve looked into it. Hiring an internet celebrity with ten million followers to post an advertisement is about a hundred thousand yuan.”

A hundred thousand yuan in advertising fees could bring them at least ten times that in revenue.

When you think about it, that’s far more economical than paper discount cards.

Plus, we are in the information age.

People spend much more time looking at their phones than looking at cards!

Lin Wu didn’t immediately respond to Zhao Cuinong’s words but counter-asked, “Auntie, do you know what the best marketing strategy is?”

Zhao Cuinong was stunned for a moment, then shook her head.

She really didn’t know.

Under the lights, Lin Wu’s face showed almost no special expression, with just the corners of her crimson lips slightly raised, “The best marketing strategy is not to market at all, no advertisements. Its goodness all comes from word of mouth from everyone.”

“The truly good stuff doesn’t need to be advertised, like gold and diamonds. Gold has always been hard currency, and in any period, it won’t depreciate. But diamonds are different. In fact, diamonds are a scam in human history. Because their main component is carbon, which is something the Earth has in abundance. In a way, they are no different from household coal; both would burn up completely at high temperatures.”

“So, diamonds need the gimmicks of ‘true love’ and ‘eternity’ to sell!”

Diamonds are considered the most successful marketing of the 20th century.

But as consumers become more discerning, fewer people are buying diamonds.

Lin Wu did not wish to be a ‘diamond’ product.

She aimed to be like gold, a hard currency.

No matter how advanced society becomes, Beauty Chant will always be in demand.

Zhao Cuinong’s eyes widened as she gazed at Lin Wu, “Listening to you is better than reading ten years of books.”

At this moment,

Zhao Cuinong truly saw Lin Wu as an unattainable idol.

Not just a junior.

Lin Wu was really impressive.

Her way of thinking, her perspective on the bigger picture, they all surpassed those of her, an adult.

Who would believe that this was just a teenager?

At this moment, Zhao Cuinong had a strong intuition.

In the future, Lin Wu would certainly rise to great heights.

Beyond the reach of everyone else.

By then, the Zhang Family would surely regret their actions to the core!

The next morning at nine o’clock.

When Lin Guixiang and Zhao Cuinong arrived at the store, Xiao Liu from the print shop was already waiting at the door.