MTL - Best of Hollywood-Chapter 389 box office surprise

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Back in the Bel-Air mansion, Ryan took a brief shower, sat down in the study, turned on the computer, and first went to the Rotten Tomatoes website and the IMDB website to take a look.

It hasn't been long since the premiere, and the ratings of "X-Men" have not been lifted on the website, so it may take a while.

However, Ryan is not going to look at the professional rating of the film, but wants to see the audience rating.

Just like what Helen said in the car just now.

Compared with his last film "Inception" and "The Lord of the Rings: Fellowship of the Ring" which is currently in theaters, "X-Men" is difficult to be liked by the media and film critics.

Of course, at the premiere just now, Orion Films invited a lot of media and film critics over, many of whom had greeted them in advance, and the reviews would be biased towards "X-Men".

But Ryan is very clear that Orion Films cannot control all the media and film critics.

Soon, he will face a taunt.

At least until the box office of "X-Men" comes out in the first three days of its opening weekend, these voices will not abate in the slightest.

For the next whole day, Ryan didn't leave Bel-Air, nor did he participate in the film's promotional activities, so he relaxed completely.

He is not going to participate in the promotion of "X-Men". Anyway, the focus of the film's promotion is several actors who play the members of the X-Men team, not a director.

Early the next morning, Ryan got up and went to the restaurant to eat, and asked the maid to bring the morning newspaper.

Not long after, the maid took a thick stack of newspapers and placed them on the dining table.

Ryan picked out some mainstream newspapers and entertainment newspapers and periodicals, and roughly read them. Generally speaking, they are mixed.

The "Los Angeles Daily" commented: ""X-Men" is a very outstanding film, which perfectly restores the image of the superhero characters in the comics."

In the comments above, Ryan was also specifically mentioned, thinking that the plot of the film is too simple. Apart from the wonderful acting skills of the X-Men team, there is no exciting plot.

The comments on the "New York Times" were full of sarcasm, "Ryan Gosling, a top commercial director in Hollywood? But he shot a simple popcorn movie!"

"The story of this film is weak, the relationship between the characters is chaotic, like the work of a third-rate Hollywood director."

Then, while eating breakfast, Ryan continued to read the newspaper, and found that whether it was the praise of the film or the comments full of sarcasm, almost all were criticizing him as the director, thinking that with his directing level, he should not have made a movie. A pale popcorn movie.

Even comparing "X-Men" with "Inception" and "The Lord of the Rings: The Fellowship of the Ring" seems to be full of disappointment.

Frankly speaking, as a superhero movie, it is bound to succumb to the business, which is also Ryan's previous style.

This kind of purely commercial popcorn movie, if the plot is too complicated and profound, there will only be one result, that is, the box office hits the street.

For example, "The Incredible Hulk" directed by Ang Lee, he didn't want to, and he even quit Hollywood's mainstream commercial film circle directly.

Ryan finished his breakfast, went to the study, turned on the computer again, and browsed the Rotten Tomatoes website.

At this time, the freshness index of "X-Men" has been lifted. Among the 44 film critics' comments on the website, there are less than 20 positive reviews, and more than 24 negative reviews. The freshness index has reached 100%. forty seven.

A very low rating.

However, the popcorn index of the film is very good, with more than 9655 people scoring it, and the popcorn index reached 83%.

It's pretty satisfying.

After browsing for a while, Ryan turned off the computer and checked the time. It was almost nine o'clock, and asked Daniel Green to drive to Orion Films.

About an hour later, Ryan came to the office of Orion Films, and Sofia Coppola hurried in with a statistical report.

"The sample survey report just sent by the survey company we cooperated with."

Sofia Coppola put the report on the desk and continued: "The number of audiences in the random survey is 1,342, of which the proportion of male audiences exceeds 68%, and the proportion of audiences over the age of 25 accounts for 50%. Five, with an average grade of A﹢."

This is the score given by the audience yesterday. The authenticity of the market's reaction far exceeds that of the media and film critics.

To be precise, "X-Men" has basically been recognized by the audience.

Ryan flipped through it briefly, looked up at Sofia Coppola and asked, "Where's the detailed box office data!"

"The theater company hasn't sent it yet." Sofia Coppola replied.

At this time, Kevin Feige knocked on the door and walked in with an excited look on his face, "The detailed box office data is out."

Kevin Feige took a deep breath and said excitedly, "23.56 million dollars!"

As he spoke, he yelled excitedly, "In just one day since it was released, we've earned $23.56 million at the box office."

"The box office on the first day was US$23.56 million!" Sofia Coppola couldn't help exclaiming.

Although she already knew the approximate first-day box office data at midnight last night.

But still very surprised at this time.

Even, it can be said to be emotional.

From knowing about the superhero film plan for the first time, to preparing for the filming of "Blade Warrior", acquiring Marvel Comics wholly, retaining Marvel Pictures to be responsible for the superhero film filming plan, and then to "Spider-Man" crew launching and "X-Men" " was released.

This is a very long and full of unknown process.

However, "X-Men"'s box office of 23.56 million US dollars on the first day can fully declare the success of the superhero film project.

Ryan, who was sitting behind his desk, couldn't help showing a look of joy. The box office of $23.56 million on the first day not only exceeded the expectations of Orion Pictures, but even exceeded the box office of the original film's first day of $20.78 million.

According to Orion Films' internal expectations, the film's first-day box office hit more than $15 million, marking half of the success of the entire plan.

"Don't be too happy."

Ryan reminded: "This is only the box office on the first day, and the box office trend in the next few days is also very important."

"We need to continue to increase investment in film promotion."

The original "X-Men" was a good lesson. It earned 20.78 million US dollars at the box office on the first day, but only 19.28 million US dollars at the next Saturday's box office, showing a slight decline.

By Sunday, it was down more than 25 percent, taking just $14.4 million.

The three-day box office in the first weekend was 54.47 million US dollars.

Compared with the box office performance of 20.78 million US dollars on the first day, the degree of decline is somewhat larger.

Of course, the budget of the original "X-Men" was only 75 million U.S. dollars, and the book income reached 54.47 million U.S. dollars in just three days, which is undoubtedly a great success.

However, this is not what Ryan wants, otherwise he would not temporarily increase the special effects production cost of "X-Men".

"Okay!" Kevin Feige nodded cautiously and said, "I'll do it now."

"Remember to contact Comcast directly. Through Comcast's channels, "X-Men" can obtain more promotional resources."

Ryan quickly thought of Comcast and said, "Don't forget, we are also a shareholder."

Comcast, one of the many assets left by MGM, is the largest provider of broadband Internet and IP telephony services in the United States, and Comcast is in the process of making an acquisition.

If nothing else, Comcast will soon successfully acquire a cable TV network with 21 million cable TV customers, becoming the largest cable TV operator in the United States.

It can be said that Comcast is the most important promotion channel for Orion Pictures at the moment.

Even in the future, it will also be one of the most important publicity channels.

In the previous life, Comcast had planned to acquire Disney for US$66 billion, but Disney did not agree.

"Don't care about publicity costs."

"Our goal is the future, the entire series of superhero movies." Ryan reminded again.

Although the promotional cost of "X-Men" has reached 70 million U.S. dollars, it is second only to the 80 million U.S. dollar publicity cost of "Lord of the Rings: Fellowship of the Ring".

Ryan still decided to increase the film promotion budget again.

This decision is not only for the "X-Men" movie, but also for the follow-up superhero movie ~www.novelbuddy.com~ To give a simple example, the promotion cost of "Lord of the Rings: Fellowship of the Ring" is as high as 80 million US dollars, And the promotional cost of the next "Lord of the Rings: The Two Towers" is only 40 million US dollars.

Once "X-Men" sells well at the box office, it will undoubtedly have a publicity effect on other superhero films that will be released next.

What's more, from the beginning of preparations for the "X-Men" crew, Ryan didn't care about income. He was more concerned with cultivating the box office market for Marvel's superhero films, laying a good foundation for the release of "Spider-Man" next. the beginning.

"The box office was $23.56 million on the first day!" Dan Logan couldn't believe it was true. This was a box office of $23.56 million!

"It seems that Greg's proposal is very correct. Warner needs to restart the shooting plan of the "Batman" and "Superman" series of films."

At that moment, Dan Logan picked up the phone and asked his secretary to inform Warner Bros. executives that they were going to hold an impromptu meeting to discuss the filming plan of restarting the "Batman" and "Superman" series of films.

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