MTL - Chapter One of the Night-Chapter 154 midway

   Chapter 154

   The second day's commercial performance was in the afternoon. In the morning, Xu Zhenghua couldn't help but ran to Zhenghua Clothing's direct store in Modu. It's your own business after all.

   The store here has been open for almost a month, and he is here for the first time.

   Still didn't dare to bring Lu Tao, there were many people in the store, and if you were not careful, the whole people would eat melons.

   The business in the shop looks good.

   It can’t be said that there is a lot of people, but if you go in and walk around a little, you will find that each clerk has his own corresponding customer, and the service attitude is very good, which is like a high-end luxury store.

Hats, sunglasses, and Xu Zhenghua's two-piece camouflage set were all on, but they were recognized by the clerk and many customers as soon as they entered the store, but fortunately, only two customers came over to ask for autographs, which did not cause uproar. scene.

  The store manager came over immediately and followed behind the big boss.

   Xu Zhenghua asked casually, and she answered casually.

   Learned that the turnover had already exceeded 13 million in less than a month after opening. Xu Zhenghua was a little surprised and couldn't help but turned his head and glanced at her - a month, the turnover was over 10 million!

   Xu Zhenghua knows how high the gross profit margin of his own clothing is!

After asking, I found out that when it first opened for more than a week, the business was extremely hot, and the shipment volume during that time was very large. In the last two weeks, it has stabilized, and the average daily sales are only 250,000 to 300,000. look.

   The problem now is that the cheongsam has a very good market. The magic is a top international metropolis. The cheongsam seems to have hit the hearts of many women at once. No matter what price and style, the current sales are very good. However, the sales of Zhenghua clothing are mostly bought by young boys, and many are bought by mothers with their sons.

   That is to say, the cheongsam has been recognized to a certain extent, but the Zhenghua dress can only be regarded as a "tide brand" - it is completely contracted by its own fans for sales.

   This is not a good phenomenon, Xu Zhenghua hopes to push Zhenghua clothes into formal clothes.

Of course, even in this way of selling, within a month of opening, Zhenghua has sold more than 3,000 sets, and the sales volume is about 4 million. For a model with a high price, it is purely based on popular stars to bring goods. The light luxury clothing sells well.

   Even down one level, as long as the three directly-operated stores are added together, they can stabilize the sales of 5 million pieces of Zhenghua clothing every month. After a year, it is enough to support Zhenghua clothing to turn losses into big profits!

   The inspection results made him quite satisfied.

But when he got out of the store and got into the car, he still called Shang Ganrong, the current general manager of Zhenghua Garment, "I read the report you handed in before, but I think eight stores are too many, compress it, six There is a quota for each store, but you have to do a complete set of rules and regulations, and you must strengthen the management of these franchised stores.”

Then I called Xie Shumin again, "Have you finished the design company I mentioned last time? Oh, oh, well, put up the shelf first, yes! And... pay attention to it later, I will also pay attention to it. , there are movies and TV dramas that are sponsored, as long as it is an urban formal dress drama, a business war drama, a legal drama, including a love drama, etc., killer dramas are all right, in short, formal costumes! Let's consider giving some Sponsor, sponsor clothes!"

  Lu Tao didn't dare to get out of the car just now, but now she huddles in his arms and listens to him talk on the phone.

   looked up at him from time to time with a look of admiration.

   He is also a domineering president!

   hung up the phone and looked down at her looking at him with that look in his eyes, Xu Zhenghua smiled and scratched her nose, "I don't dare to go anywhere else, do you want to go back to the hotel?"

   "Um, good!"

   She nodded obediently and obeyed.

   In the past two days, I feel that she has completely turned into a little fan girl. Only when she occasionally receives a call from her show group will she suddenly return to the posture of a strong woman.

  Lu Liguo drove the car back to the hotel.

As a result, the car was still halfway, but suddenly received a call from Liu Junxian, "Zhenghua, are you still in the magic capital?" After Xu Zhenghua answered affirmatively, he laughed, "You can never guess, I will help you. found someone!"

   "Oh? Who did you find? Are you going to help me introduce my girlfriend?"

"Ha ha ha ha!"

   Liu Junxian laughed again, "More important than a girlfriend!"

Then he said, "Remember what you said to me during the wine tasting? You said you wanted to buy that winery? Right? Hahaha, I was having dinner with a friend last night, because this wine was originally introduced by him. My, I just chatted with him about it, and guess what, he said that the owner of this winery is now in the magic capital! How is it, do you want to meet?"

  Fuck... Mao, uh, the boss of Maoxiang Technology?

   Xu Zhenghua really wanted to get involved in this matter, so he just agreed after a little hesitation, "Yes! I have an event in the afternoon, tonight?"

   "Okay! I save a game that night?"

   "Sure! Thank you Mr. Liu!"

   hung up the phone, but Xu Zhenghua thought it was a bit novel - the manager of the record company introduced the owner of the winery to the singer? Was he hoping he would buy the winery?

   Anyway, Xu Zhenghua felt that when he was the boss, he was eager to let his employees work hard, so as long as the opportunity was right, he wanted to send some stocks as a red envelope.

   Cultivate a sense of ownership and a sense of belonging!

   This boss is good, he leads his singers to other things.

   But...it doesn't matter.

   in the middle of his arms.

   Immediately called out Xie Shuyi's phone number and called, "Sister, help me check the current situation of the winery in Maocao Town, Gui Province, as soon as possible."

The priority of    is lower than buying Oracle's stock, so it hasn't started yet.

   Xie Shuyi was probably still in a meeting with people. Hearing the words, he paused for a moment, but still agreed, "Then I'll let Xiaomi check it for you first, and I'll get it for you after the meeting."

"to make."

   hung up the phone, Guan Yulan hesitated, but finally did not speak.

   It was Lu Tao who couldn't help but say, "Zhenghua, you have to be careful, everyone likes to cheat money from you singers. I've only been a host for a few years, and I've heard a lot of examples."

  Xu Zhenghua laughed, hugged him and kissed, "Thank you for reminding me, I know!"

  I will participate in the new car launch conference in the afternoon as usual. I have to earn 660,000 yuan. I am going to buy a house in Modu soon. I will probably keep all the money I earned in Modu twice here.

  The dinner that night was a private kitchen in a high-end club here.

  Xu Zhenghua took the little sister Lu Tao with him without any scruples.

It's been almost two days since I came here, I've given everything I can, and I'm familiar with everything I know, but I don't want anything, and I haven't even dared to go out for two days. In such a private occasion, if you don't take them out to see through Breathable, let people stay in the hotel by themselves, that's not a big deal.

   Similarly, bring Guan Yulan with you.

  Liu Junxian brought his friend, who was an executive of an investment bank, and then Du Mingzhang, the chairman and general manager of "Gui Province Ronghe Soju Group Co., Ltd.".

   Honestly, at first glance, Xu Zhenghua was a little surprised.

   It doesn't mean that this Du Mingzhang looks in his early thirties, but he is indeed a little young. He mainly uses Xu Zhenghua's way of looking at people. At a glance, he can tell that this guy is definitely not in the wine brewing industry.

   His temperament and demeanor are more like an elite man engaged in finance.

   Sure enough, after a test, he actually worked in the banking industry for nearly ten years in the magic capital.

   On the fax I received this afternoon, some puzzles about the current information on the brewing industry in Maocao Town were answered at once.

  According to the data, the history of winemaking in Maocao Town can be traced back to more than 2,000 years ago. In modern times, it has always been a famous winemaking center in the surrounding area.

  At the beginning of this century, the local shochu went abroad to win awards. It was considered a small prosperity at the beginning, but in fact, the local winemaking industry was chaotic, with many large and small wineries, and secondly, the total output was actually limited.

According to some public information that can be found so far, there are mainly three large wineries there, namely "Chengyi Soju", "Ronghe Soju" and "Hengxing Soju". The largest Chengyi Soju, with an annual output of only Six or seven hundred tons, the smallest Hengxing shochu, with an annual output of only three hundred tons.

   There are 20 or 30 shochu factories in the whole town, and the annual output is estimated to be around 2,000 tons.

   In contrast, the leader of domestic liquor, the world-renowned Fenjiu, has an annual output of 50,000 tons, or 100 million bottles a year! Wuliangye is slightly less, and the annual output is also around 40,000 tons.

   In front of these two, it can be said that all the brewing enterprises in the entire Cao Cao Town are not worth mentioning.

  Even before the 1990s, the main sales places for the wine in Maocao Town were in a corner of Gui Province, and the radiation to the surrounding provinces and domestic metropolises was relatively small.

Until two years ago, the financial executive named Du Mingzhang who was sitting in front of him suddenly became the owner of "Ronghe Soju". It was said that it was a wholly-owned acquisition. He spent nearly 30 million and then invested another 2,000. Wan expanded its factory building and upgraded its equipment, not only successfully increasing the annual output of Ronghe shochu to about 600 tons, but also successfully launching a high-end wine called "Maotai Chun", and through marketing, it gradually gained popularity in a certain small circle. It has made a name for itself, and until now, it has gradually become the favorite of some wine lovers, and the sales volume is very good.

   Banking executives have the courage to break away from the virtual and turn to reality, which requires courage first of all.

Secondly, as a guess, the 50 million he invested in this Ronghe soju should be mostly from financing. In 1992, when the economy was actually quite sluggish, he could still pull so much money to invest in making wine. He was still in a small town in a remote province of Guizhou, and it was not a famous wine, which showed his connections, or at least his ability to find money.

   In the end, in two years, he really made some achievements, which is undoubtedly the ability.

   So Xu Zhenghua admired him very much.

   But I have to say that the shrewd but frivolous temperament that is unique to practitioners in the sub-financial industry makes Xu Zhenghua always wary of him.

   Of course, it is impossible to talk about serious business at night.

The other party obviously knew that Xu Zhenghua, the recently popular star, was interested in the wine he brewed and even in his own brewery, so since the first meeting, his attitude has been very low. Xu Zhenghua held it very high.

   And Xu Zhenghua also knows that his attitude probably means that he is looking for investment recently.

   There are also two introducers in the middle.

   But Chinese people are used to this. It is absolutely inappropriate to talk about business for the first time at this moment.

   That night, four men and two women drank two bottles of Maotai Chun brought by Du Mingzhang, and parted happily.

   Not to mention, Lu Tao is very good at serving drinks.

   After a while of towel and tea, the shrimp was peeled, the fish was tickled, and it was almost fed into the mouth.

   When he went out to get in the car, Xu Zhenghua appeared a little drunk, but after getting in the car, he immediately recovered and picked up a series of materials on the brewing industry in Maocao Town from the back seat again.

  It’s a pity to see that in the past life, all the people who were engaged in the industry, and even all the leeks, took “Maoxiang Technology” as a big joke, and it was the kind of joke that wanted to cry without tears – a winery, the market value is really ridiculous!

   I never thought that Maoxiang Technology would be so bad in this life.

   Even if it is simply measured by output, Fenjiu produces 50,000 tons per year. Now the stock price has risen slightly compared with the previous two years, but it still has not reached the peak in the 1980s. The current total market value is over 70 billion.

  The annual production capacity of "Ronghe Shochu" is about 600 tons, which is one-eighth of Fenjiu.

   However, judging from the 50 million plate that Du Mingzhang invested in Ronghe Shochu, the value of this company is only 1/1400 of the market value of Fenjiu during the trough!

   In the peak period, it is less than 1/2,000.

  Fenjiu, Wuliangye, has two representatives of the two flavors of Qingxiang and Luxiang, and the sauce flavor should also have a place!

   Worth doing.

   has a lot of potential.

   Don't expect too much, and you can get one-tenth of the market value of Fenjiu, which is also a company with a market value of 10 billion! And in the liquor industry, as long as you don't mess around and don't mess up the signboard, the older the brand, the more fragrant the brand will be.

  The two major families that control Fenjiu and Wuliangye appear at the forefront of the rich list all year round!

   And the family is prosperous.

  Although it is impossible for anyone to give the super opportunity for great men to bring goods, and the top promotion of wine for state banquets, even if the Ming Dynasty is in the early stage, it is impossible to have the same effect as before, but we must admit that wine is definitely good wine.

   There are all kinds of crazy treatment on the head. If the Maotai itself was not good at that time, it would not become the later Maotai technology.

   So… do it!

   So ten minutes later, he put down the documents and asked Guan Yulan, "Is the ticket changed?"

   Guan Yulan hurriedly turned around, "It's changed to tomorrow morning."

"cancelled."

"it is good!"

   Guan Yulan did not dare to hesitate at all, she agreed immediately, and immediately took out her mobile phone to prepare to make a call.

   But Xu Zhenghua followed closely, "I will try my best to find a house tomorrow, but find the most expensive one, er... don't be too expensive, anyway, it's more expensive."

   Guan Yulan couldn't figure out what Xu Zhenghua meant, but she agreed immediately.

   After finishing the arrangement, Xu Zhenghua relaxed again.

Whether or not to buy a house is a trivial matter. The point is that he wants Du Mingzhang to see such a situation: I am rich, very rich, but I want to build a mansion and raise a concubine. Although I have a certain interest in investing in winemaking, but This interest can't overwhelm my love for this young lady beside me.

   (end of this chapter)