MTL - Hot Farmer’s Wife: Buying a Husband for the Farm-Chapter 317 317 franchise

   Chapter 317 317 Franchise

   According to this model, she does not need to pay much extra cost to cooperate with Liang. After all, the snack workshop was what she had planned to build.

   may be able to make a lot of money.

   And, by doing this, the snack bar can keep in touch with the Liang family.

   At critical moments, you can ask Liang's people for help. Of course, this one is very important.

  Wednesday Ye's eyes widened in shock.

   Lin Dongjia's workshop snack bar model is really feasible.

   This braised pork business, if she can really get on line with the Liang family, she will definitely be able to do it! And it's still hairy!

   At this time, Lord Wednesday's heart was beating wildly.

  I thought, why doesn't he have such a good business to do?

  It’s fine if you don’t have such a business, if you can join them and get a piece of the pie!

   But the business and doorway in his hands are not consistent with theirs. How can he not be in a hurry, not angry? !

   Shopkeeper Liang was amazed when he heard Lin Xiaoyue's words.

   "It's not easy to open so many stores," said Lin Xiaoyue.

   If we cooperate with Lin Dongjia in the braised pork business, in the long run, the Liang family will definitely be able to make money.

   In contrast, this business is about to be completed, and they are not the ones who benefit the most.

   When the shopkeeper Liang said this, he actually wanted to take advantage of the situation and let Lin Xiaoyue consider it and let Liang's share in Lin Xiaoyue's snack bar.

   After all, only in this way can Lin Xiaoyue open a store faster. Moreover, with Liang's help, her snack bars can be opened more smoothly.

  Yes, Shopkeeper Liang is very optimistic about Lin Xiaoyue's snack bar.

   After listening to what Lin Xiaoyue said just now, he even thought that the business of the snack bar had really spread and the revenue created might not be less than that of Liang's restaurant.

   Shopkeeper Liang was about to continue talking, but saw Lin Xiaoyue smile.

   "On my own, limited by limited funds, the speed of opening a store is naturally not fast. But if I recruit franchisees, the speed can go up."

   Everyone at the table immediately looked at Lin Xiaoyue, not even thinking about eating.

   "Fund" means they can understand, and it should refer to capital.

  What is a "franchisee"?

   By recruiting franchisees, we can solve the problem of cost and increase the speed of opening a store?

   "What is a franchisee?" Shopkeeper Liang asked quickly.

   Lord Wednesday and others also looked at Lin Xiaoyue curiously.

   Lin Xiaoyue hooked her lips and looked back at Shopkeeper Liang.

   "franchisees, explain directly, it's not easy to explain. I'll start with the basics and tell you guys."

   "Lin Dongjia, please speak." Shopkeeper Liang said expectantly.

   Lin Xiaoyue said: "First of all, let's talk about the brand."

   "Brand can be understood as a signboard."

   "Just like Ruyi Lou, in Qingshi Town, when everyone mentions Ruyi Lou, what they think of is the best restaurant in Qingshi Town."

  The crowd nodded.

  Treasurer Liang's expression was still quite complacent.

   "But Ruyi Lou's dishes are really the best among all restaurants or restaurants?"

   As soon as these words came out, the complacent look on Mr. Liang's face disappeared.

   Everyone was worried that Shopkeeper Liang might be angry, but unexpectedly, Shopkeeper Liang replied, "Of course not."

   "However, although Ruyi Lou can't do it, every dish tastes better than other restaurants. But in terms of signature dishes, other restaurants are definitely not as good as our Ruyi Lou."

   "Also, for common dishes, the chefs are also good. Even if it's not as good as some restaurants that are good at this kind of dishes, it's definitely not bad."

  Lin Xiaoyue nodded.

   "Yes. It is precisely because Ruyilou has such strength that everyone believes in the signboard of Ruyilou, which is the brand."

   "That's why people are willing to pay more for Ruyi Lou for the same dishes. Because the guests feel that as long as it is Ruyi Lou's dishes, it is good."

  The crowd nodded.

   "This is the power of the brand." Lin Xiaoyue said with bright eyes.

   "The brand of Ruyi Building is deeply rooted in Qingshi Town, which is a great influence."

   "If, Ruyilou now decides to go to Taohua Town to open another restaurant."

   "When the shopkeeper and the chef are the same, if the new restaurant is directly named Ruyilou, everyone thinks that the business will be better than other names?"

   "It goes without saying that it is natural to directly hang the signboard of Ruyi Building, and the business will be better!" Ye Zhou answered directly.

   Ruyi Building is famous in Qingshi Town, even in surrounding towns and even Nan'an County.

   Hanging the signboard of Ruyi Building directly and opening the business, won't all the rich people in Taohua Town have to try it?

Shopkeeper    Liang also nodded.

  Lin Xiaoyue replied with a smile: "Yes. This is also the power of the brand."

   Mr. Liang's heart trembled after hearing this, and he faintly realized that he seemed to have learned something.

   "Actually, the name of Zhou's Tooth Shop is a better example." Lin Xiaoyue didn't continue talking about Ruyilou, but then looked at Lord Wednesday.

   "Oh?" Lord Wednesday immediately became interested.

   "The third master thinks, how is the slave business of Zhou's firm in Dayan?" Lin Xiaoyue asked.

   "Naturally it is second to none. I dare not say anything else. Our Zhou family accounts for almost half of the market in Dayan's slave business."

   Moreover, the slave business was extremely profitable, and it was through this business that their Zhou family firm became one of the four major firms of Dayan.

   As for other businesses, Zhou’s firm is also involved, but it is much worse.

Before   , when he was in Kyoto, before his father was suppressed, he thought that the slave business involved too many things and the risks were too great, so he wanted to go another way, so he didn't care about it.

   Until later, my father was suppressed, and he was sent out of Kyoto to come to Qingshi Town.

   took over the slave business here, and only then did he realize that the business was really profitable.

   Moreover, Zhou's firm's slave industry chain is very complete, and he basically does not need to do anything. The monthly accounts are very good.

   But he also knew that the slave business he was in charge of now belonged to Zhou's firm.

   As long as his father cannot enter the Zhou family, the business he is now in control may be taken away by others at any time.

   Moreover, the slave business is indeed complicated.

   Zhou's firm stated clearly that it had nothing to do with the imperial court.

   Does it really have nothing to do with the imperial court, can it become Dayan's largest slave-trading firm?

   "Yes! So Zhou's Teeth Shop has become a golden signboard." Lin Xiaoyue said.

   "The influence of Zhou's Yaxing, such as Yilou, is even greater. One influence covers almost the entire Dayan. The other one is only in or around Qingshi Town."

   Lord Wednesday looked a little smug.

   Shopkeeper Liang didn't feel anything, but nodded.

   He seemed to already know what Lin Dongjia wanted to express.

"Now, if Zhou's business is going to a new place to open a tooth shop. At that time, it only needs to hang up the sign of Zhou's tooth shop. When the local buyers who need to buy people hear the news, they will most likely choose Zhou's tooth. Yes. Zhou’s dental shop can also quickly occupy the local market.”

   "But think about it, everyone. Why do people believe in a new tooth bank?"

   Without waiting for everyone to answer, Lin Xiaoyue said directly: "Naturally, it is because everyone believes in the brand of 'Zhou's Teeth Shop'."

   "Because Zhou's Tooth Shop in other places has given everyone the idea that there are more slaves and the price is more cost-effective."

   "So, even though the Yaxing is newly established, as long as the brand is 'Zhou's Yaxing', everyone has expectations. We know that the new Yaxing has many slaves and the price is reasonable. This is the power of the brand."

   Lord Wednesday's eyes lit up.

   "That's the reason!" said excitedly.

   "Strangely, all the tooth shops in our Zhou's business are named Zhou's tooth shops, so there is a reason for this!" exclaimed.

   Everyone was surprised.

yes! Take the same name and open the market directly!

   However, Zhou's firm really discovered the power of the brand, did it do this?

   Seems like, not really...

   After all, the name of the tooth shop is usually derived from the owner's surname.

   For example, what Wang's, Liu's and the like...

   Shopkeeper Liang's eyes suddenly lit up.

   "So that's what happened! That's why Wang's firm focuses on the bank business. Every bank in the country starts with Wang Ji!" He said.

   After everyone listened, their minds moved and they nodded.

   Yes, as long as Wangji Bank appears, it must be the best bank in the area.

  Because everyone believed in the reputation of Wang's firm, they felt that there would be absolutely no problem with depositing money in Wangji Bank.

   "Thinking about it this way, if we Liang's family can put the name 'Liang Ji' in front of each industry, our influence may be even greater." Mr. Liang muttered.

   Such as Liangji Ruyi Building, Liangji Erxi Building, Liangji Xinghua Restaurant...

   A large number of restaurants and restaurants are named Liang Ji, and the influence will not be ordinary at that time.

   I am afraid that soon, Liang Kee will become a brand with huge influence.

   At that time, it will not only be easier to open a new store, but also maintain the credibility of the old store.

   Everyone's hearts trembled.

   If Liang's firm named all the restaurants under the name of Liang Ji, its influence would definitely be strengthened.

   Everyone looked at Lin Xiaoyue, and their eyes were filled with admiration.

   Especially the shopkeeper Liang, who looked at Lin Xiaoyue almost with admiration.

   "Treasurer Liang is right, but if I am the owner of Liang's firm, I want to be a brand, not limited to that." Lin Xiaoyue said with a smile.

Shopkeeper    Liang's eyes brightened.

   "What are the thoughts of Dong's family?" He immediately asked Lin Xiaoyue.

   Lord Wednesday and others also looked at Lin Xiaoyue, one by one, they didn't even dare to breathe.

   If you heard Lin Xiaoyue say such a thing before it was released, everyone would only think that she was outspoken.

  But I just heard her remarks about the brand, but now no one dares to despise her.

   Not only dare not despise her, but everyone regards her as a business wizard, and now I just want to hear more of her insights.

  Lin Xiaoyue's eyes swept across everyone's faces.

   then smiled and lowered his head.

   "Hehe, it's too far away. I'd better not talk about it."

   After her brand remarks, she was already a big help to Liang. What's in it for her to keep going?

  Her opinions and views are the crystallization of countless experiences of later generations, and their value is immeasurable.

   She and Li Xiao want to take refuge with the eldest prince. The more sharp-edged they are, the more attention they can get.

  So, let’s hide more about the brand for now.

   After all, this thing can be exchanged for benefits.

   Shopkeeper Liang was startled and wanted to ask Lin Xiaoyue to enlighten her.

   You can see Lin Xiaoyue's expression and know that her request is useless.

   Thinking of the relationship between Lin Xiaoyue and Li Xiao, and their family owner, Manager Liang could only give up.

   Up to now, when he sees the unscrupulous Lin Dong family showing his talents to them, how can he still not understand?

   Lin Dong's family must already know the identity of the major general, and there is even an agreement between the major general and their family owner.

   I can only say that these couples are not in the pool!

Shopkeeper    Liang looked disappointed.

   Master Wednesday and Master Zhou glanced at each other, but they were a little disappointed and relieved.

   Disappointment is naturally that he can't follow Lin Xiaoyue's advice to Liang's.

   heaved a sigh of relief, but did not let Liang's people give more advice.

  Yes, they knew it.

   When the shopkeeper Liang returned, he would definitely tell Liang Yu what happened today.

   At that time, Liang Yu will definitely ask Lin Dongjia. It's just that it will depend on how much Lin Dongjia asks.

   "Hehe, alright, that's it for the brand. Let's continue with the previous one." Lin Xiaoyue said with a smile.

   Lord Wednesday was the first to come back to his senses.

   "Okay, Dong Lin continues!" said to Lin Xiaoyue.

   The rest also looked at Lin Xiaoyue.

  Lin Xiaoyue glanced at everyone before continuing, "After the brand, let's talk about the chain with everyone."

   "Chain?" Lord Wednesday wondered.

   "Yes." Lin Xiaoyue nodded.

   "Chain stores refer to the same brand that goes to different places to open stores, and the goods sold in the store and the services provided are in the same form."

   "For example, in Qingshi Town, my two snack bars are both called Liu's Snack Bars, and there is only a difference between the first branch and the second branch."

   "Then, the layout of the snack bar and the snacks sold are the same. No matter which store you go to, as long as you enter the Liu's Snack Bar, the service you can enjoy is the same."

  The crowd nodded.

   Don’t look down on the snack bar, it develops in a chain-like way, and it will soon become a brand with brand power.

  Lin Xiaoyue smiled.

   "Next, here comes the point."

   After hearing this, everyone looked solemn and looked at Lin Xiaoyue.

   "There are two business models for chains. They are direct sales and franchises."

   "Direct sales, it's easier to understand, it's just to open a new store by yourself."

   "And joining, that's interesting."

   Everyone looked nervous.

   "The so-called franchisee recruiting is to use its own brand advantages to attract people who have awareness of the brand, are optimistic about the development of the brand, and are willing to cooperate with the brand to join the brand."

   "Take my Liu's Snack Shop as an example. My snack shop is doing well in Qingshi Town. Then I can release news and invite franchisees to join my snack brand."

   "What benefits can it provide?"

   "First, help franchisees choose locations."

   "In order to avoid competition among chain stores, the location of the new store cannot be too close to the old store. Moreover, it is necessary to choose a prosperous area with potential to open the store. Only in this way can the profit be guaranteed in the later period.

  The crowd nodded.

   "Second, help franchisees decorate their shops."

   "Since it is a chain store, the store decoration style of the franchise store must be consistent with that of the directly-operated store."

   "Third, help franchisees recruit and train store staff."

   (end of this chapter)