MTL - My Animation Era-Chapter 761 Six Degrees of Separation (Subscription required)

  It is expected that Mitsumi’s project will be extended. After all, animation is so popular, you can know it with your ass, and it is impossible to end it now.

  Being coerced by grades...

  This can be regarded as a significant common problem in the animation industry, that is, the works are extremely easy to be coerced by performance, and forced to extend the project or cut it in half.

certainly!

  Among the many clear examples, the cases of being forced to cut in half are the most. On the contrary, there are relatively few cases where the project was forced to be extended due to the popularity of "Pretty Cure".

   From this we can see how successful Guangmei has achieved in the local neon market...

without any exaggeration.

  Since the animation "Pretty Girl of Light" was broadcast, its local popularity has not been inferior to the famous girl anime "Sailor Moon" series.

   This is outrageous, after all, "Sailor Moon" has been aired for several seasons, and Mitsumi has only aired more than 20 episodes!

  When fans started to take more than 20 episodes of Guangmei to touch the "American War" series that has been on the air for several seasons and has become increasingly popular, Guangmei has already won.

"Unfortunately…"

   Speaking of this, Lao Zhang couldn't help but sighed: "Maybe Guangmei's dramas are too few, or the spread is not wide enough. In areas other than Neon, the influence is always a bit weak."

   "It can't be helped!" Gu Miao shook her head and explained, "The popularity and huge influence of the American War series is a miracle that is difficult to reproduce."

  Guangmei is very good, but it has limitations after all. This limitation cannot be seen in Neon’s homeland, but it is fully reflected in overseas regions.

  Let’s not talk about anything else.

  When Nishio announced the upgrade of "Pretty Cure" from a semi-annual series to a yearly series, Gu Miao had already arranged manpower to "Chinese-translate" the first 26 episodes of Guangmei's first season.

   As a result, after it was broadcast on the Wanbao video website, the response from domestic audiences was not as enthusiastic as the first broadcast of "Sailor Moon"...

Why is this?

  Both he and Lao Zhang were puzzled by this result. From their point of view, "Pretty Cure" is definitely a superior work. Why is the domestic audience so indifferent?

   "Isn't that simple?"

   "Think about it, who is Guangmei's main audience after it is broadcast on Neon? And after you translate it and move it to Wanbao Video website for broadcast, can these people see it?"

   Ma Kui's words made Gu Miao and Lao Zhang wake up instantly, and understood why the first season of "Pretty Cure" was so cold on Wanbao Video.

   Careless!

  Mitsumi is a typical teen girl animation, with quite a lot of viewers, all of whom are relatively young, and the only channel to get in touch with animation is TV.

so…

   If it is broadcast on the Wanbao video website, it is better to send it to the TV station for broadcast!

   "It's difficult!"

  Guangmei is a weekly animation, which broadcasts one episode a week. Such a weekly broadcast mode is rarely accepted by domestic TV stations and has a good schedule.

  After much deliberation, Gu Miao finally decided to wait until the complete episodes of "Pretty Cure" and the first season are completely over before considering sending this animation to domestic TV stations.

  …

  The decision made by Gu Miao is basically equal to the "imperial decree" in Wanbao, and no one dares to question and raise objections.

  He said that after Guangmei is finished, it will be broadcast on domestic TV platforms, so let’s talk about it after it is finished! He said that "Bear Infested" doesn't need a lot of publicity, so it doesn't need...

  This decision is amazing!

   Obviously such an important project, Mr. Gu himself said that there is no room for loss, but in the early stage of publicity and distribution, are you so stingy and frugal?

  Not to mention ordinary animators and dubbing directors, even people close to Mr. Gu like Lao Zhang and Ma Kui don’t know what he is thinking.

  Is this money also saved?

   No need! Not to mention that Wanbao does not lack this publicity budget at all, even if it is really short of money, it is enough to move a little from other projects.

   "You don't understand..."

  Gu Miao explained with a smile: "It's not that I'm reluctant to spend money, it's just that the effect of not spending the money is better than spending money!"

   "Aha?!"

  Everyone is puzzled, what does it mean that not spending money is better than spending money? What kind of nonsense is this? Is it wrong to promote it?

   "So you don't understand!" Gu Miao rolled her eyes and said, "When "Pleasant Goat and Big Big Wolf" started broadcasting, did we spend money on promotion?"

"No!"

  As a witness, Ma Kui recalled what he did a few years ago: "At that time, it was all based on word of mouth from the audience. No one even watched Jiangchuan Children's Channel outside the province."

   "But at that time, the reason why we didn't spend money on publicity and promotion was mainly because we didn't have money! The animation production budget was all swindled, so how could we have extra money for publicity?"

   "I understand what you mean."

  Gu Miao nodded, indicating that he knew what Ma Kui wanted to say, so he added: "At that time, I had no money in my pocket, so it was very poorly broadcast."

   "But if you think about it from another angle, assuming that we had money at that time and spent a lot of money on early promotion, what would be the effect?"

Well!

   Ma Kui choked.

  He didn't know how to answer this kind of assumption full of uncertain factors.

  Everyone felt that when Pleasant Goat first aired, assuming the company had the money to do a good job of publicity in the early stage, then the animation would become popular faster.

   But how fast?

   Relying on advertising resources, can the speed of advertising the work be really faster than the audience's "word of mouth"?

   "Six degrees of separation theory, you should have heard of it?"

"In this theory, there will be no more than six people between you and any stranger." Gu Miao touched her chin and said, "That is to say, you can get to know any stranger through at most six people." people."

   It's not that Gu Miao doesn't spend money.

  He simply felt that for works like "Pleasant Goat and Big Big Wolf" and "Bear Infested", it is necessary to change the publicity and promotion strategy.

  This type of work naturally has the characteristics of "human-to-human transmission".

  So, instead of spending money on various online and offline advertising resources, it is better to find a way to make animation "human-to-human" faster.

"I understand."

   Ma Kui suddenly realized: "Are you planning to use the audience to achieve the effect of publicity and promotion?"

   "That's right!" Gu Miao nodded and said, "I really think so. After all, no matter how good the promotional copy is, it can't be worth a word of Amway from relatives and friends."

   Spend your money wisely!

  What advertising resources to buy? If you have this money, use it to do something meaningful, and use the audience's mutual benefits to promote the popularity of the work. Isn't that delicious?

   Of course, ideas are ideas.

   Gu Miao hasn't figured out the specific practice method yet. He simply pieced together an implementation plan through the "new pull" strategy of rogue software such as Pinxixi.

   As for, is this solution feasible? How effective can it be?

  He can't guarantee it either.